Jeffrey Graham

Jeffrey Graham is vice president of client development at Dynamic Logic, a company he joined in January of 2001. Dynamic Logic specializes in measuring the branding effectiveness of online marketing. Jeffrey has served as research director at two online advertising agencies, Blue Marble and NOVO, and has worked with clients such as General Motors, Procter & Gamble, and Continental Airlines. He has taught Internet Research at New York University and has a Masters degree in the subject.

Recent articles by Jeffrey Graham

Good Media, Bad Creative
For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Feb 19, 2003

Making Advertisers and Users Happy: A Case Study
An oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in futility. Has Lycos achieved the impossible? Feb 5, 2003

ITV: Making the Same Mistakes
The fledgling iTV industry should learn from mistakes made in Web advertising's early days. Jan 22, 2003

Online Advertising in 2003: Predictions
Whither online advertising in 2003? Think TV, cross-media, and broadband. Jan 8, 2003

2002: Industry Progress
Jeffrey offers the most notable (and positive) industry trends and developments in 2002. Dec 11, 2002

Tracking Moves Offline
A cool new technology will move offline measurement closer to online. That means changes for the whole advertising landscape. Nov 27, 2002

Convergence... and Upheaval
What is convergence, anyway? Are recent developments online, in broadcast, and with delivery systems a form of convergence or media shape-shifting? Nov 13, 2002

Ad Killers: A Threat?
Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads? Oct 30, 2002

The Future of TV: The Web?
Five years ago, we said the Internet was changing everything. We were brash, and we were wrong. Oct 16, 2002

In the Minds of Marketers
Understanding and addressing marketers' problem to grow the industry. Oct 2, 2002

More articles by Jeffrey Graham ...