Archive for Jeffrey Graham

Jeffrey Graham

101 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

  • Good Media, Bad Creative
    For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame.
  • Making Advertisers and Users Happy: A Case Study
    An oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in futility. Has Lycos achieved the impossible?
  • ITV: Making the Same Mistakes
    The fledgling iTV industry should learn from mistakes made in Web advertising's early days.
  • Online Advertising in 2003: Predictions
    Whither online advertising in 2003? Think TV, cross-media, and broadband.
  • 2002: Industry Progress
    Jeffrey offers the most notable (and positive) industry trends and developments in 2002.
  • Tracking Moves Offline
    A cool new technology will move offline measurement closer to online. That means changes for the whole advertising landscape.
  • Convergence... and Upheaval
    What is convergence, anyway? Are recent developments online, in broadcast, and with delivery systems a form of convergence or media shape-shifting?
  • Ad Killers: A Threat?
    Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads?
  • The Future of TV: The Web?
    Five years ago, we said the Internet was changing everything. We were brash, and we were wrong.
  • In the Minds of Marketers
    Understanding and addressing marketers' problem to grow the industry.
  • The Online Branding Hub
    How much of the marketing budget goes online? First, understand what online advertising can do for the brand and how to play it off the media mix.
  • E-Marketing on a Shoestring
    Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A small step at a time.
  • Frequency, Not Format
    Recent debate about consumer distaste for pop-ups skirts the real issue.
  • Spyware, Pop-Ups, TiVo, and Spam
    Striking a balance between marketers' and consumers' needs isn't going to be easy.
  • Click-Through Déjà Vu
    Online advertising is a proven branding medium. How come click-through remains the sole metric for measuring email success?
  • Good Media, Bad Creative
    For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame.
  • What Is the Web Good For, Anyway?
    Smart marketers don't ask IF they should advertise online. They ask HOW.
  • The Importance of Cross-Media Measurement
    Cross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys.
  • Research... or Eavesdropping?
    A new technology promises to deliver the skinny on user perceptions of products and brands. Valid research, or another invasion of online privacy?
  • The Standard Should Be Innovation
    As the industry gropes for standards, bear in mind they're important -- but not necessarily a priority.

101 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

Back to Jeffrey Graham

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Publisher
Confidential Leading Publisher New York, United States

Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO)
Barnes & Noble.com New York, United States

0