Archive for Jeffrey Graham

101 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

Good Media, Bad Creative
For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Feb 19, 2003
Making Advertisers and Users Happy: A Case Study
An oxymoron? With all the hubbub about ad intrusiveness, you'd think a publisher's attempt to please its advertisers and users would be an exercise in futility. Has Lycos achieved the impossible? Feb 5, 2003
ITV: Making the Same Mistakes
The fledgling iTV industry should learn from mistakes made in Web advertising's early days. Jan 22, 2003
Online Advertising in 2003: Predictions
Whither online advertising in 2003? Think TV, cross-media, and broadband. Jan 8, 2003
2002: Industry Progress
Jeffrey offers the most notable (and positive) industry trends and developments in 2002. Dec 11, 2002
Tracking Moves Offline
A cool new technology will move offline measurement closer to online. That means changes for the whole advertising landscape. Nov 27, 2002
Convergence... and Upheaval
What is convergence, anyway? Are recent developments online, in broadcast, and with delivery systems a form of convergence or media shape-shifting? Nov 13, 2002
Ad Killers: A Threat?
Ad killers and pop-up zappers are gaining in popularity. Are they killing your ads? Oct 30, 2002
The Future of TV: The Web?
Five years ago, we said the Internet was changing everything. We were brash, and we were wrong. Oct 16, 2002
In the Minds of Marketers
Understanding and addressing marketers' problem to grow the industry. Oct 2, 2002
The Online Branding Hub
How much of the marketing budget goes online? First, understand what online advertising can do for the brand and how to play it off the media mix. Sep 18, 2002
E-Marketing on a Shoestring
Many small sites with small budgets attract large followings without immense infusions of venture capital or huge sponsorship or portal deals. How? A small step at a time. Sep 4, 2002
Frequency, Not Format
Recent debate about consumer distaste for pop-ups skirts the real issue. Aug 21, 2002
Spyware, Pop-Ups, TiVo, and Spam
Striking a balance between marketers' and consumers' needs isn't going to be easy. Aug 7, 2002
Click-Through Déjà Vu
Online advertising is a proven branding medium. How come click-through remains the sole metric for measuring email success? Jul 24, 2002
Good Media, Bad Creative
For too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Jul 10, 2002
What Is the Web Good For, Anyway?
Smart marketers don't ask IF they should advertise online. They ask HOW. Jun 26, 2002
The Importance of Cross-Media Measurement
Cross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Jun 12, 2002
Research... or Eavesdropping?
A new technology promises to deliver the skinny on user perceptions of products and brands. Valid research, or another invasion of online privacy? May 29, 2002
The Standard Should Be Innovation
As the industry gropes for standards, bear in mind they're important -- but not necessarily a priority. May 15, 2002