Archive for Andy Bourland

Andy Bourland

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  • The Meditations of Chairman Pud
    Guilty pleasures. We all have them. If your repertoire includes F**ked Company, you needn't feel too guilty. Just bear in mind it's often better to have a guilty pleasure than to be one. May 7, 2002
  • The Master Speaks!
    Get them to pay... pay more... and pay happily? Tae kwon do is a good place to start. Apr 23, 2002
  • Creating Must-Have Content
    ClickZ's cofounder and erstwhile publisher looks at an online publisher getting the free-to-fee thing right. (And it just happens to be our parent company.) Apr 9, 2002
  • Making the Leap From Free to Fee
    He's ba-ack! Andy Bourland returns to ClickZ to dissect online publishing models -- specifically, how to monetize content. Paid subscriptions? Premium content? Syndication? Read all about it... Mar 26, 2002
  • New Approaches to Ad Banners
    Are you looking to survive and thrive while your site-publisher brethren are dropping like flies? Well, it's time to deliver value as if your life depended on it. Feb 9, 2001
  • Develop Your Own In-House Creative Team
    Want to ensure the long-term viability of your e-zine? Here's how to avoid becoming a commodity by standing out from the rest and offering more, not less. Do it all by developing your own in-house agency. Jan 26, 2001
  • The Challenge of Online Publishing: Content Worth Paying For
    ClickZ writer Dana Blankenhorn thinks a publisher's challenge is to extract value for his or her marketing partners in creative ways. Andy thinks if we can't create content worth paying for, we may not have a viable business. Jan 12, 2001
  • Tough Decisions in 2001
    Online publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from select partners. No "opt" about it. Jan 5, 2001
  • Contrary Words Worth Hearing
    Andy gets a lot of mail from web site publishers struggling to make their sites more "sticky." The best advice he can give? Take a deep breath. Relax. And listen to your customers. Dec 29, 2000
  • Dealing With Whoopass From the Business Gods
    The business gods just laid whoopass on us. Let's admit our mistakes and learn not only from our screwups but also from those who preceded us in other industries, eras, and walks of life. Dec 22, 2000
  • Is the Premise of 'Free' Killing Us?
    "The Cult of Free" apparently hit a raw nerve among ClickZ readers last week. Andy shares responses from some who agree with his concern about the limited viability of the ad-sponsored business model for online publishing sites. Dec 15, 2000
  • The Cult of Free
    We have this nice little mantra going online that everything should be free on the Net. All articles, research, music, news -- EVERYTHING should be free. But why? Dec 8, 2000
  • Opportunity Rises From Dot-Com Ashes
    While the dot-com deathwatch continues, Andy sees something a little different. Wise entrepreneurs have a rare opportunity to create successful online and offline businesses by borrowing solid business ideas and executing them on a small scale. Dec 1, 2000
  • What Do Publishers Really Sell?
    There is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship with and build a business upon. Nov 24, 2000
  • How to Succeed in Darn Near Anything
    Seeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make it easy for a prospective partner to do business with you. Nov 17, 2000
  • Finding Advertisers for Your Publication
    Profitable online publishing is about long-term, sustainable relationships. Finding advertisers and sponsors ain't easy, but Andy tells you how. Nov 10, 2000
  • Pricing Your Ad Vehicles
    How do you know what CPM to charge? Short answer: whatever the market will bear. Andy tells you how to price your ad vehicles, perhaps setting the pricing standard for others in your space. Nov 3, 2000
  • The Case for Opt-Out
    Is this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in versus opt-out question is one the online marketing community continues to debate, and one on which thinking has changed over time. Where no relationship or permission exist, opt-in emailing is still the only way to go. Andy tells you why ClickZ decided to go opt-out in launching the Executive Summary. Oct 27, 2000
  • Re-version Your Content for a Wider Audience
    Andy likes "Sex and the City." He's got the DVD and the book, and he watches the TV show. What's the point for publishers? If you've got great content that people want or need, don't be too web-centric. People might want to acquire your content in any number of ways. Andy tells you how to easily and inexpensively "re-version" your content to suit the desires of a wider audience. Oct 20, 2000
  • Shaken up by the Shakeout?
    Are you going through what Andy's going through? Used to be friends and family were impressed by his being one of those "dot-com" guys. They didn't really know what it was all about, but they'd heard there was gold in them thar hills. What with the current press and all, they look at him now as if he'd just been diagnosed with a ghastly disease. He's got some advice for site publishers out there who might be feeling a little shaken up by the shakeout. Oct 13, 2000

52 articles
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Page: 1 2 3

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