Gerry McGovern
Gerry McGovern is a Web consultant and author. His most recent books are
Content Critical and
The Web Content Style Guide, published by Financial Times Prentice Hall. His personal Web site is at
www.gerrymcgovern.com.
Recent articles by Gerry McGovern
Enhancing the Credibility of Your Web Content -
Establishing credibility quickly is key to success on the Web. Three ways to do just that. Apr 2, 2003
The Web's Hippie Period Is Over -
It was good to experiment and explore, but that wild ride is over. Time to organize your content. Mar 19, 2003
Building Successful Brands on the Web -
Online branding: Forget everything you learned from print and TV. Feb 26, 2003
Measure the Value of Your Content -
What's your content worth? Why use content over other communication channels? Dec 23, 2002
It Comes Down to the Words -
Words are your site's most precious asset -- or worst liability. Nov 6, 2002
Demystifying Content Management -
Content management is a bubbling vat of hyperbole. It's time for some simple language. Oct 9, 2002
A Class in Classification -
If you work with information, you probably need to brush up your classification skills. Sep 11, 2002
Your Site Needs a Schedule -
Why sticking to a schedule is good for you, your readers, and business in general. Aug 14, 2002
Iterative Design Can Be Lazy Design -
You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost-effective to manage. Jul 17, 2002
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