Barry Silverstein

Barry Silverstein is CEO of Directech|eMerge, a direct marketing and e-marketing agency in Lexington, MA. He is the author of the books "Business-to-Business Internet Marketing," Third Edition, and "Internet Marketing for Information Technology Companies" (Maximum Press).

Tough Times? Time to Partner - You've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because when times are tough, B2B companies look for every available option to build their businesses. Sep 7, 2001

B2B Online Advertising: Dead or Alive? - Barry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclusions, or at least enumerates some points to consider. Aug 3, 2001

B2B Personalization Revisited - In the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater customer loyalty and higher customer retention rates. Jul 6, 2001

Going Global With Internet Marketing - Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The possibilities are ever-so pleasing. Yet some barriers are all-too real. The good news is, they're surmountable. Jun 8, 2001

Three Ways to Pull a Prospect to You - Want to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales cycle and pull them to your Web site. May 4, 2001

B2B Marketers: Are You Ready for Tomorrow? - For B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of direct-marketing activities. Barry tells you how to get ready for the coming e-marketing world. Apr 6, 2001

Don't Build a Web Site - Build a Response Site - Do you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for optimum results. Mar 9, 2001

Marketing to Your B2B Customers One-on-One - Many B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-oriented companies don't really practice one-to-one customer marketing. How can your company move closer to this goal? Feb 15, 2001

The Verticalization of the Web - Barry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Jan 19, 2001

Repackaging Your Online Events - Online events are losing their novelty and achieving mass adoption. That's why it's imperative to differentiate your online event from everyone else's. Dec 15, 2000