Joy Busse

Joy A. Busse, Founder & CEO of Busse Design USA, is an expert in Web portal designs and information infrastructure development as evidenced on one of the most visible and successful Web sites on the Internet, Excite.com. Under her direction and management, a team of 12 designers helped to realize the creative vision for much of the design template used throughout the Excite Web site today. Joy continues to contribute direction to Excite's international sites. Joy founded Busse Design USA in 1997 to focus on e-commerce and business-to-business web design and development. Prior to Excite, Joy fine-tuned her digital media design skills while working on the "best-of-breed" accounts and products at Animatrix, a multimedia design firm in Northern California. She developed products for such high-profile clients as Clinique, Disney, AT&T, and Digital.

Recent articles by Joy Busse

Spinning Web Products Into Gold
New start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabilities but the personality of a potato when it comes to the user interface. Applications online, better known as application service providers (ASPs), are the hottest products on the web today. No more solutions in a box, no more outdated software, no more install, upgrade or version now you simply rent the application online, and the provider takes care of the rest. Jul 18, 2000

Choosing the Right Design Partner
As you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product for your visitors. As the vertical markets get cluttered with too many "me-too" sites, what separates the boys from the men is undoubtedly a superior web product. Don't make the mistake of hiring the wrong partner, one who doesn't have the "next- generation" skill set to create a category leader for your company. Jun 21, 2000

Build Brand Equity With Design and Architecture
Last year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and start revving up for Q4 right now. Joy gives you some guidelines for determining your site's needs and choosing a web architecture and design partner with the savvy and insight to address those needs today... and anticipate tomorrow's. May 18, 2000

The Next Wave: Hybrid Portals
A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the be-all-end-all for everything to help you sell product and make your resellers successful. That's why it's the future of B2B sites on the web. Jun 10, 1999

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