Archive for Joy Busse

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Spinning Web Products Into Gold
New start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabilities but the personality of a potato when it comes to the user interface. Applications online, better known as application service providers (ASPs), are the hottest products on the web today. No more solutions in a box, no more outdated software, no more install, upgrade or version now you simply rent the application online, and the provider takes care of the rest. Jul 18, 2000
Choosing the Right Design Partner
As you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product for your visitors. As the vertical markets get cluttered with too many "me-too" sites, what separates the boys from the men is undoubtedly a superior web product. Don't make the mistake of hiring the wrong partner, one who doesn't have the "next- generation" skill set to create a category leader for your company. Jun 21, 2000
Build Brand Equity With Design and Architecture
Last year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and start revving up for Q4 right now. Joy gives you some guidelines for determining your site's needs and choosing a web architecture and design partner with the savvy and insight to address those needs today... and anticipate tomorrow's. May 18, 2000
The Next Wave: Hybrid Portals
A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the be-all-end-all for everything to help you sell product and make your resellers successful. That's why it's the future of B2B sites on the web. Jun 10, 1999