Archive for Joy Busse

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- Spinning Web Products Into Gold
New start-ups are focusing on the web's second gold rush applications. Often they are the brainchild of a technologist and have great back-end capabilities but the personality of a potato when it comes to the user interface. Applications online, better known as application service providers (ASPs), are the hottest products on the web today. No more solutions in a box, no more outdated software, no more install, upgrade or version now you simply rent the application online, and the provider takes care of the rest. Jul 18, 2000
- Choosing the Right Design Partner
As you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product for your visitors. As the vertical markets get cluttered with too many "me-too" sites, what separates the boys from the men is undoubtedly a superior web product. Don't make the mistake of hiring the wrong partner, one who doesn't have the "next- generation" skill set to create a category leader for your company. Jun 21, 2000
- Build Brand Equity With Design and Architecture
Last year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and start revving up for Q4 right now. Joy gives you some guidelines for determining your site's needs and choosing a web architecture and design partner with the savvy and insight to address those needs today... and anticipate tomorrow's. May 18, 2000
- The Next Wave: Hybrid Portals
A heads up on the latest business web site design - the Enterprise Information Portal. A hybrid with both business and consumer information, it's the be-all-end-all for everything to help you sell product and make your resellers successful. That's why it's the future of B2B sites on the web. Jun 10, 1999
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Varick Media Management New York, United States
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Confidential Leading Publisher New York, United States