Archive for Jeanne Jennings

Showing 124 items

• Marketing to Third-Party E-mail Lists, Part 1
  Third-party e-mail lists are getting cheaper and their CTR is increasing. Reading a rate card and a sample order. Part one of a series. May 5, 2008
• Happy Birthday: Rewards for a Special Day
  Some marketers are wiser today about sending out birthday e-mail greetings that contribute to business goals. Here's how. Apr 21, 2008
• Engage Your E-Newsletter Readers
  There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Apr 7, 2008
• E-mail Marketing vs. E-mail Sales
  Most e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Mar 24, 2008
• Improve E-Mail Performance With Testing, Part 1
  Ready to optimize your e-mail performance? Start testing! Part one of a series. Mar 10, 2008
• E-mail Copy Tip From a Great E-mail Copywriter
  Ten tips from award-winning copywriter Pat Friesen. Feb 25, 2008
• Build and Use an E-mail Response Curve Model
  A response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one. Feb 11, 2008
• How 20 Words Generate a 220 Percent Lift in Response
  An old direct marketing trick can help e-mail marketing campaigns today. Jan 28, 2008
• Surefire Tips for Getting and Using Customer Testimonials, Part 2
  How to effectively use your quality testimonials in e-mail campaigns and on Web sites. Jan 14, 2008
• Getting and Using Customer Testimonials, Part 1
  Good testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Part one of a series. Dec 17, 2007
• Ten Tips for Giving More Effective Creative Feedback
  The more clearly you communicate your thoughts to creative team members, the more effective they'll be at implementing those ideas. Dec 3, 2007
• Lift Your E-mail Performance: Move to an Affordable Top-Tier ESP
  A move from a proprietary in-house system to a well-known e-mail service provider pays off. Nov 19, 2007
• Monday Morning Quiz: How Well Do You Know E-mail? Part 2
  Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Last of a series. Nov 5, 2007
• Monday Morning Quiz: How Well Do You Know E-mail? Part 1
  Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Oct 22, 2007
• Four Quick-Fix Options to Supplement a Small E-mail List
  E-mail marketers working under a tight deadline can turn to these outside resources but should first weigh the pros and cons of each. Oct 8, 2007
• Are You Ready for Some Football...Bacn?
  Using someone else's e-mail list is risky. Just ask the Miami Dolphins. Sep 24, 2007
• Segmenting and Targeting to Improve the Bottom Line
  Know your audience when setting up e-mail marketing campaigns. Sep 10, 2007
• Sometimes, E-Mail's Not the Problem
  A funnel analysis can help identify the true source of the problem -- and save your e-mail program's reputation. Aug 27, 2007
• E-Mail Sender Lines: Do's and Don'ts
  What's in a name? Plenty, if you're using it in an e-mail sender line. Aug 13, 2007
• E-Mail: Online Marketing's Overlooked Stepchild?
  E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving e-mail campaign results. Jul 30, 2007
• Improve E-mail Performance With Testing, Part 2
  Ready to optimize your e-mail performance? Start testing! Part two of a series. Jul 16, 2007
• Improve E-Mail Performance With Testing, Part 1
  Ready to optimize your e-mail performance? Start testing! Part one of a series. Jul 2, 2007
• Ask the Right E-mail Questions
  Stop wasting time with questions that don't propel your business forward. Three questions (and answers) to let go of. Jun 18, 2007
• Optimizing the "E-mail This" Marketing Opportunity
  Ten ways to supercharge the viral marketing possibilities of "e-mail this to a friend" functionality. Jun 4, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 6
  The last installment of this e-mail strategy series covers budgets, ROI, and evaluating results. May 21, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 5
  There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part five of a series. May 7, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 4
  How to develop a content strategy, complete with frequency and send schedules. Part 4 of a series. Apr 23, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 3
  There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part three of a series. Apr 9, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 2
  There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part two of a series. Mar 26, 2007
• Ten Steps for Developing an Effective E-mail Strategy, Part 1
  There comes a time when you need to take your e-mail efforts to the next level. Here's how. Mar 12, 2007
• Seven Tips for Effective Landing Pages
  If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Feb 26, 2007
• The Value of Observed Behavior
  What e-mail recipients say they do often differs greatly from what they actually do. Feb 12, 2007
• Image-Blocking Scorecard, Part 2
  How 30 e-mail messages rated with their images suppressed. Jan 29, 2007
• Image-Blocking Scorecard, Part 1
  How 30 e-mail messages rated with their images suppressed. Dec 18, 2006
• Do Not Reply to This E-Mail
  A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain e-mail addresses. Dec 4, 2006
• E-Mail vs. Blogs
  Jeanne makes the case for e-mail newsletters over blogs. Nov 20, 2006
• What to Expect From Your ESP
  Four important items your ESP should provide you with. Nov 6, 2006
• Optimizing for Snippets
  Do you optimize for snippets? Do you even know what snippets are? Oct 23, 2006
• Benchmarks: Tips for Using Them Effectively
  How to use benchmarks in e-mail marketing -- and how not to use them. Oct 9, 2006
• Benchmarks: Worthwhile or a Waste of Time?
  Four questions to consider before using that e-mail benchmark. Sep 25, 2006
• Using Transactional Messages to Grow Your Opt-In E-Mail List
  Some more tips for getting more from your transactional e-mail. Sep 11, 2006
• Seven Tips for Effective Landing Pages
  If the landing page doesn't carry the reader through to the end goal, the exercise is pointless. Try these seven tips for better landing pages. Aug 28, 2006
• When an E-Mail Marketing Campaign Goes Bad
  Damage control for e-mail campaigns. Aug 21, 2006
• E-Mail Is a Direct Response Medium
  How to use e-mail to its fullest direct response potential. Aug 14, 2006
• Corners You Can Cut (and Ones You Can't)
  When (and how) to deviate from e-mail campaign standard operating procedure -- without busting your budget or schedule. Jul 31, 2006
• Three Good Reasons to Survey Your E-Mail List
  When was the last time you surveyed your e-mail list? Jul 17, 2006
• Making Transactional E-Mail Better Marketing Tools, Part 2
  Five tips for making your transactional messages better marketing tools. Last of a series. Jun 19, 2006
• Making Transactional E-Mail Better Marketing Tools, Part 1
  Make the most of transactional messages: tips for leveraging transactional e-mail. Part one of a series. Jun 5, 2006
• Best and Worst Ways to Grow an E-Mail List
  How to grow your house e-mail list -- without spending a lot of time, money, or resources. May 22, 2006
• Retention E-Mail: Persistence or Arrogance?
  Sometimes, people on your list just aren't into you. When to let go. May 8, 2006
• Projections
  Projecting the results of an e-mail marketing campaign isn't daunting -- really! A step-by-step guide to projections for e-mail marketers. Apr 24, 2006
• Political Candidates, Known Spammers and CAN-SPAM, Part 2
  Ignorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. Apr 10, 2006
• Political Candidates, Known Spammers, and CAN-SPAM, Part 1
  Shouldn't political groups and candidates be held to the same e-mail standards you are as a commercial e-mail sender? First in a two-part series. Mar 27, 2006
• Four Professional Tools for Great E-Mail Newsletters
  Are you an accidental publisher? Mar 13, 2006
• What to Test… and What Not to Test
  Sure, you should test e-mail campaigns and newsletters. But not every little change warrants the effort. "Do" and "don't bother" testing scenarios. Feb 27, 2006
• Dear John: Tips for Testing Personalized E-Mail Salutations
  Tips for testing salutations, and three different e-mail salutation tests with their results. Feb 13, 2006
• E-Newsletters and the Power of Change
  Business goals and readers' needs aren't stagnant. Your e-newsletter program shouldn't be, either. Jan 30, 2006
• Second Sends: Folly or Future?
  Does resending a promotional e-mail help or hurt a campaign? Dec 19, 2005
• What E-Mail Marketers Can Learn from the NHL
  Five e-mail lessons from the National Hockey League. Dec 5, 2005
• The Legality of Links
  Could links in your e-mail newsletter become a legal issue for your business? Nov 21, 2005
• E-Mail: Online Marketing's Overlooked Stepchild?
  E-mail has long suffered from an identity crisis. But like any other type of marketing, it takes time to perfect your approach. Six steps to improving e-mail campaign results. Nov 7, 2005
• Retention E-Mail: Persistence or Arrogance?
  Sometimes, people on your list just aren't into you. When to let go. Oct 24, 2005
• Between "Bounced" and "Delivered"
  Just because an e-mail doesn't bounce doesn't mean it's delivered. Oct 10, 2005
• A New Image Boosts Orders by 60 Percent
  A very clean test -- and some very positive e-mail campaign results. Sep 26, 2005
• Segmentation: Learning From Best Buy
  Still making excuses for not segmenting your e-mail list? Jeanne puts four to rest. Sep 12, 2005
• E-Mail Polices: Solution or Problem?
  Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam. Aug 29, 2005
• E-Mail Append: Opt-In or -Out?
  Vendors focus on the quantity, rather than the quality, of e-mail append. Some best practices for getting the most out of e-mail appends. Aug 15, 2005
• Improve Your Welcome Message
  Seven tips to help a welcome e-mail live up to its full potential. Aug 1, 2005
• E-Mail Creative Checklist
  Design, copy, sizes, formats, and keeping the client happy. Jul 18, 2005
• The Little E-Mail Marketing Budget That Could
  Looking to do a lot with a small e-mail marketing budget? You'd do well to follow this lead. Jun 20, 2005
• Search, Banners, E-Mail: A Tale of Two Marketing Plans
  E-mail is cost-effective, but is it always the lowest cost option? Case study: Two marketing plans, different media mixes. Jun 6, 2005
• E-Mail List Quick Fix: Too Good to Be True?
  E-mail list sagging? Before you reach for that quick fix, check these three quick rules for evaluating any e-mail marketing idea. May 23, 2005
• Back to E-Mail Basics
  Looking to boost your response rate? These tips helped one client boost sales 75 percent -- at minimal cost. May 9, 2005
• Building an Opt-In E-Mail List
  Looking to build an e-mail list from scratch? Want better list growth? A few tips on building an opt-in e-mail list. Apr 25, 2005
• Know More About Your E-Mail Subscribers
  Five ways to get more information from e-mail list members. Apr 11, 2005
• Renting E-Mail Lists: What to Ask Before the Send
  Three questions to ask before renting that list -- and the answers you want to hear. Mar 28, 2005
• E-Mail Frequency and List Control
  Guidelines to determine mailing frequency, and six steps to controlling your list. Mar 14, 2005
• An E-Mail Marketer's Guide to Deliverability, Part 3: DomainKeys
  The ins and outs of anti-spam technologies -- in layman's terms. Last of a three-part series. Feb 28, 2005
• An E-Mail Marketer's Guide to Deliverability, Part 2: Sender ID
  The ins and outs of anti-spam technologies -- in layman's terms. Part two of a series. Feb 14, 2005
• An E-Mail Marketer's Guide to Deliverability, Part 1: SPF
  The ins and outs of anti-spam technologies -- in layman's terms. Jan 31, 2005
• E-Mail: Let's Do the Numbers
  Benchmark data: where to get it and how to use it. Jan 3, 2005
• The E-Mail Text Vs. HTML Debate: Readers Weigh In
  In our unscientific survey, HTML is the clear winner for e-mail marketers. Dec 20, 2004
• E-Mail Creative: The HTML/Text Struggle
  Seven reasons to drop HTML in e-mail messages and one really good reason to stick with it. Dec 6, 2004
• Take E-Mail Marketing Copy From Good to Great
  Three copy makeovers, with practical tips for making your copy more engaging, enticing, and successful. Nov 22, 2004
• Next-Gen Analytics: Combining E-Mail and Web Site Data
  Two forthcoming solutions integrate e-mail marketing and Web analytics into a virtually seamless tracking system. Nov 8, 2004
• An Automated E-Mail Strategy?
  Should you completely automate your e-mail marketing strategy? Oct 25, 2004
• Use E-Mail to Enhance Lead Generation and Sales
  Do you use e-mail effectively in your lead-generation or sales program? Ask these 10 questions for the answer. Oct 7, 2004
• Optimize E-Mail with Segmentation, Frequency and Different Message Types
  Frame a long-term e-mail plan to take your initiatives to the next level. Sep 9, 2004
• Seven Steps to Optimize Your Welcome Message
  They opted in. It's up to you to make it a great relationship. Aug 12, 2004
• Choosing a Broadcast E-Mail Vendor, Part 2: Pricing
  How to shop for an e-mail vendor. Second in a series. Jul 15, 2004
• RSS: A Medium for Marketers
  Publishers have flocked to RSS. Wise e-mail marketers will be close on their heels. Jun 17, 2004
• Choosing a Broadcast E-Mail Vendor, Part 1
  How to shop for an e-mail vendor. Part one of a two-part series. May 20, 2004
• Happy Birthday: Turn a Special Day into Revenue
  A one-two birthday punch increases customer loyalty and sales. Apr 22, 2004
• Growing an E-Mail List: Five Practical Tips
  Is your list shrinking due to hard bounces and unsubscribes? Maintaining, and growing, e-mail lists is a never-ending process. Mar 25, 2004
• Complying With CAN-SPAM: Optimize Your Unsubscribe Process
  What to do right now, what to keep an eye on. An e-mail marketer's checklist. Part 2 in a series. Feb 26, 2004
• Complying With CAN-SPAM: A 10-Point Checklist for Marketers
  What to do right now, what to keep an eye on. An e-mail marketer's checklist. Jan 29, 2004
• Using E-Mail to Drive Traffic Offline
  How to drive consumers to an offline event or promotion. Dec 4, 2003
• A Strong Creative Brief Optimizes E-Mail Marketing
  Whys, hows, and down-and-dirty shortcuts for creating a solid creative brief. Nov 6, 2003
• Six Small (and Cheap!) Ways to Target E-Mail
  No, you don't need an enterprise-level CRM system to make your e-mail a little more personal. Oct 9, 2003
• RSS: A Medium for Marketers
  Publishers have flocked to RSS. Wise e-mail marketers will be close on their heels. Sep 11, 2003
• Mandated Opt-In for Fax Marketing. Is E-Mail Next?
  Why wait for legislation? Aug 14, 2003
• E-Mail Creative Checklist
  Design, copy, sizes, formats, and keeping the client happy. Jul 17, 2003
• Are Your E-mail Metrics Good, Bad, or Ugly?
  How's your e-mail campaign going? You may not know unless you can compare it to something. Jun 19, 2003
• Kick-Starting List Growth: A Case Study
  If harvesting and appending are no-nos, how can you dramatically speed up your e-mail address acquisition? May 22, 2003
• When an E-mail Marketing Campaign Goes Bad
  Damage control for e-mail campaigns. Apr 24, 2003
• Breaking the Rules -- or Adhering Too Closely?
  Optimization's a fine line. Two studies: a company too zealous on procedure and an e-newsletter that's successful in spite of itself. Mar 27, 2003
• How to Optimize E-Mail List Growth, Part 2
  Starting to complete a Web registration for is one thing, completing it is quite another. Feb 27, 2003
• How to Optimize E-Mail List Growth, Part 1
  Grow your list of opt-in, qualified e-mail registrations and subscribers. Part 1: conversion rate. Jan 30, 2003
• Auditing Your E-Mail Initiatives: Five Areas to Examine
  Pushing your e-mail efforts forward means examining your program's strengths and weaknesses. Jan 2, 2003
• Choosing an Email Newsletter Broadcast Service
  Coming up with a plan is only half the battle. Find out how to execute and get those newsletters out there. Dec 5, 2002
• Email Newsletter Tips, Tricks, and Stats, Part 2
  The top three mission-critical steps when planning your email newsletter. Nov 7, 2002
• Email Newsletter Tips, Tricks, and Stats, Part 1
  Thinking of launching a B2B email newsletter? Got one up and running but could use a little help? A new series to answer your questions. Oct 10, 2002
• The Business Case for Opt-In
  Getting personal with spammers: Jeanne's email from spammers who lament their tactics don't work. What better business case for opt-in? Sep 12, 2002
• Three Scenarios, Three Solutions: Non-Opt-In Legacy Email Addresses
  Your problem isn't building an email database -- it's handling an email database without having permission to send mail. Aug 15, 2002
• For Better Email Results, Survey Your Audience
  Want to know what your email recipients want? Just ask! Jul 18, 2002
• 'A' Is for Append
  Despite new standards, appending email addresses is a questionable practice. Jun 20, 2002
• Marketers Feel Slammed by Spam
  Marketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. May 23, 2002
• Oh! You Do Spam.
  Is email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you her thoughts -- and asks for yours. Apr 25, 2002
• Increase Your Click-Through Rate by 50 Percent?
  How do you encourage readers to interact with your email newsletter? Make it clear WHO they're interacting with. Mar 28, 2002
• Evaluating Your Email Marketing Campaign, Part 2
  Four common mistakes in email copy you can fix in a hurry. Feb 28, 2002
• Evaluating Your Email Marketing Campaign
  Jeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Jan 31, 2002
• New Year's Resolution: Grow Your House List
  Looking for the best email list? You may already have it. Here's how to use and grow your house list. Jan 3, 2002
• The Controversy Surrounding Negative Option Opt-Out
  Negative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don't make a positive. Dec 6, 2001
• Time Is on Your Side... If You Follow These Simple Guidelines
  A few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you're thinking about the copy, the creative, the messaging, and the call to action. Is when to hit the "send" button part of your marketing strategy? Jeanne looks at what some of our readers told us they're doing and adds some advice from her own experience. Nov 1, 2001

Back to Jeanne Jennings

• Search Marketing Analyst
  ADP/BZ Results Coventry, United States
• SEO roles
  Expedia Bellevue, United States
• Digital Marketing Manager - adidas
  adidas Amsterdam, Netherlands
• Manager, Search Engine Marketing
  Grandparents.com New York, United States
• Internet Advertising Experts
  Obama for America Chicago, United States

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