Archive for Jeanne Jennings

164 articles
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Best Practices and Testing in E-mail Marketing
Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice. Feb 8, 2010
Quick Tips for Successful E-mail Newsletters
Six best practices to incorporate into your e-mail newsletter strategy. Jan 25, 2010
Consumers Get Savvy About Managing Their Inbox
Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis? Jan 11, 2010
Two Free E-mail Deliverability Tools
Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there. Dec 28, 2009
Testing: Lost Revenue That Is Priceless
Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program. Dec 14, 2009
Leveraging Snippets and AutoPreview to Lift Response
A look at AutoPreview and the ways it can impact your e-mail marketing success. Nov 30, 2009
Twitter, Blogs, and E-mail -- Do You Have To?
Advice for MBA students and marketers alike before starting to tweet and blog all over the place. Nov 16, 2009
Improve Your Results by Improving Your Creative Brief
Four ways to develop a more effective blueprint for e-mail marketing campaigns. Nov 2, 2009
Case Study: Boosting your Reach With an E-mail Series
A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers. Oct 19, 2009
Tips for Selling Ads in E-mail Newsletters, Part 2
E-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads. Aug 24, 2009
Tips for Selling Ads in E-mail Newsletters, Part 1
E-mail newsletter advertising is a different animal from selling ads for print publications. Here are some keys to success. Aug 10, 2009
E-Mail: Evaluating Dedicated vs. Shared IP Addresses
Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider. Jul 27, 2009
Case Study: An Amusement Park E-mail Misses the Mark
Think big companies are better at effective e-mail marketing? Think again. Jul 13, 2009
E-Mail Case Study: Video Landing Pages
Does video on a landing page increase conversion? Does the e-mail list used matter? Jun 29, 2009
It's Not Just About the E-mail...And Video Complicates Matters
Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong? Jun 15, 2009
Friends, Friendly Acquaintances, and Your E-mail List
Tempted to add friends and business associates to your company's mass e-mail list? You aren't alone. Jun 1, 2009
Four Tips for Including Video in E-mail
Ready to add video to your e-mail? First, ask these questions. May 18, 2009
E-mail Isn't Hockey: Managing Frequency
In hockey, the more shots you make on goal, the greater your likelihood of scoring. Not so with e-mail. May 4, 2009
E-mail Marketing vs. E-mail Sales
Most e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building? Apr 20, 2009
Why E-mail Matters More Than Ever
E-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips. Mar 23, 2009