Jonathan Jackson

Jonathan Jackson is an independent consultant based in New York City. He has written extensively on internet advertising and e-mail marketing since the inception of the internet. A frequent guest speaker, Jonathan has addressed global audiences on marketing and advertising topics and also teaches marketing at colleges around the world.

Intruder Alert - The authors of 'Internet Privacy for Dummies' offer detailed instructions on how to minimize spam and tighten security around a computer. Jun 18, 2004

Snap, Crackle, Innovate - Seth Godin never writes a boring book. His latest tome urges marketers to switch emphasis from the media buy to the product itself. May 13, 2004

Spamicide - The wonderful things about e-mail also make it irresistible to the worst marketers. Fighting Spam for Dummies gives consumers and administrators the knowlege they need to fight the scourge. Apr 15, 2004

Just Brand It - The Brand Gap explores why some companies never quite achieve the quality branding they seek. Mar 22, 2004

Destination Unknown - It's always difficult to spot a trend. Thankfully, there are professionals who keep their finger on the pulse of civilization and take the larger view. Feb 10, 2004

Trust No One - In Defending The Brand, Brian Murray describes the bad things that happen to good brands when their stewards neglect to monitor the online medium. Jan 27, 2004

Holding Back The Tide - The Web population's growing numbness to e-mail can not be blamed solely on spammers. Rather, there is a torrent of 'low-value messages' that could have been handled by a phone call. In her new book, Christina Cavanagh proposes to save e-mail by invigorating offline channels. Jan 23, 2004

Ready, Steady, Brand - Everything you ever needed to know about marketing you can learn on MTV. Implausible as that may sound, it's the implied premise of a new book looking at the business of rock and roll. Jan 9, 2004

Brands: Case Closed - It's a great shame 'Brand Aid' is so poorly organized, since author Brad VanAuken is clearly a master of the branding game with plenty of insight to share. Dec 14, 2003

Seducing The Hippocampus - Starting with a scientific discussion of the brain, psychologist and marketer Dan Hill argues all good marketing should push the emotional buttons. Nov 17, 2003