Archive for Jack Aaronson

191 articles
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Three Tips to Keep Usability Testing on Track
Usability testing can be a very effective tool for marketers. Just make sure to look out for a few problems that can come with it. Nov 13, 2009
Optimizing Your Site for the Holiday Season
Three easy tactics to draw in consumers and boost your holiday sales. Oct 30, 2009
Is Your B2B Site a Good Salesperson?
How to evaluate whether your business-to-business Web site understands your clients' needs. Start with your sales team. Oct 16, 2009
More Reasons Your Site Sucks
Have you fallen into one of these three traps? Fix them now, and you could see improvements in time for the all-important holiday season. Oct 2, 2009
Where Do You Publish Your Company News?
Are you still using newsletters? Don't ignore the immediacy and power of social networks for news distribution. Sep 18, 2009
Sweden and Finland Lead Text Messaging Market
The Swedes can buy candy, subway and train tickets, and even an apartment using a mobile device. Step it up, America! Sep 4, 2009
Mass Marketing Gets Personal for Smart Mobile Marketers
Old forms of advertising are learning new tricks. Is your company embracing these changes and making each customer contact more personal and worthwhile? Aug 21, 2009
Simple Rules For Social Networking
Follow these principles when championing your brand in social networks. Aug 7, 2009
Is Voice Control Coming Back?
Speech recognition technologies continue to show improvement. Are they ready for marketing use? Jul 24, 2009
Surprise and Delight High-Value Customers
Tips from the luxury brands to help you keep your best customers. Jul 10, 2009
In-Store Uses for Smartphones
Six ways retailers can leverage their customers' smartphones in the store. Jun 26, 2009
Use Text Messaging in Your Business
Seven ways to get you started using texting in your business. Jun 12, 2009
United Airlines Takes Active Approach to Customer Satisfaction
Do you care about your customers? Take a page from United's playbook. May 29, 2009
Ways to Innovate: Image Scanning and Visual Recognition
Examples of companies innovating in unusual ways. May 15, 2009
Business Slow? Time to Innovate and Test
Why spending downtime innovating and testing can mean increased revenue and future growth. May 1, 2009
Let Your Customers Buy From You
Case study: Don't send your customers on a wild goose chase. In this economy, you can't afford to be stupid. Apr 3, 2009
Search: No Results Equal No Sale
Four best practices for a retail site's not-found page. Mar 20, 2009
Customer Service Is Even More Important Now
Five best practices for online customer service. Mar 6, 2009
3-D: Best Practices and Trends
A look at brands and sectors that have deployed the format. Feb 20, 2009
Using 3-D Photography Online
It's a relatively minor expense -- and a major differentiator in the market place. Feb 6, 2009