Merchants of Death?
Marketing in wartime: Most marketers are responding with extreme caution. But some online properties seem to be exploiting the war for profit. Apr 1, 2003
Nielsen Schmielsen
Meet the Nielsen family. Demographic accuracy on par with the Cleavers, the Bradys, the Mertzes, and the Ricardos. Mar 18, 2003
Fluffing the Numbers
Don't believe everything you see or read -- particularly offline media's demographic data. Mar 4, 2003
CRM, the Pentagon, and You
Total Information Awareness: Can the Pentagon launch the biggest CRM deployment in history? Feb 18, 2003
Wedding Bells
Find the right approach to collecting your dream customers' data -- it's a match made in heaven! Feb 4, 2003
Non-Profit Preps For Post-Holiday Panic
Consolidated Credit Counseling overhauls its Web site and customeracquisition strategy -- just in time to help with New Year's resolutions. Dec 24, 2002
Everyday Metrics
How can marketers gauge success on a daily basis? Oct 29, 2002
A Rose by Any Other Name....
Whatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Oct 15, 2002
We Tried Email -- It Didn't Work
Why do prospects shun email marketing? They don't understand it's a process, not a magic bullet. Oct 1, 2002
Mining Your Email for Gold
Mark once believed spam wasn't such a great thing, but now he thinks he may have judged too quickly. Sep 17, 2002
DoubleClick's Double Edge
A victory for the little guy against Corporate America or a blow for industry innovation? DoubleClick in the aftermath of the privacy wars. Sep 3, 2002
Test Versus Control, Part 3
Ready for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Jul 23, 2002
Mark's Secret Match Habit
Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Jul 9, 2002
Test Versus Control, Part 2
Are your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Jun 25, 2002
Test Versus Control, Part 1
This is only a test. Whether you're emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Jun 11, 2002
The Butler Did It
A look at the process followed and the conclusions reached by one acknowledged leader in the analysis of customer data. May 14, 2002
Yahoodwinked, Part Deux
If you have strong feelings about Yahoo!'s change of privacy policy and marketing preferences, you're not alone. Mark shares some of the most passionate opinions his 'Yahoodwinked' column elicited. Apr 30, 2002
Yahoodwinked
We promise to respect your privacy and your wishes -- until such time as we don't. Apr 16, 2002
Ignorance Is Bliss
Want customer metrics? ROI measurement? Effectiveness models? Think again. Apr 2, 2002
Going Guerilla with CRM
Think CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Mar 18, 2002
RFM, Part 3
If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Mar 4, 2002
RFM, Part 2
If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Feb 11, 2002
RFM, Part 1
If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Jan 28, 2002
Customer Data? We Don't Have Any Customer Data
You start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that. Jan 14, 2002