Archive for Mark Sakalosky

52 articles
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Score One for Personal Privacy
Does the RIAA have anything left to lose? Jan 20, 2004
The Office Pool: 2004 Edition
Test your prognostication skills on 10 hot topics. Dec 23, 2003
Negative Data: The Blame Game
Viewership among males 18 to 34 is dropping? There must be a problem with the sample data. Dec 9, 2003
Everyday Metrics
How can marketers gauge success on a daily basis? Nov 25, 2003
Death and Taxes
Will the government tax the Internet to death? Nov 11, 2003
The Emperor's New Broadcast Season
Where have all the viewers gone? Oct 28, 2003
Pay Me Now, Pay Me Later
Would you bid in an auction-style market for the right to e-mail your target audience? Oct 14, 2003
Mistakes Happen
Your personal, private information will never be released to a third party for any reason. Unless, of course, it is. Sep 30, 2003
The Golden Rule, Updated
Gator, WhenU and the implications of the latest legal decision. Sep 16, 2003
The Internet and the Right to Privacy
Pending privacy decisions will affect everyone, personally and professionally. Sep 2, 2003
Price Discriminination
You can -- does that mean you should? Price discrimination, privacy and policies assume a new dimension online. Aug 19, 2003
Mark's Secret Match Habit
Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Aug 5, 2003
Behind the Privacy Policy Veil
Does that privacy policy protect you? Well, try reading it. Jul 22, 2003
Users, Usability, Usefulness
Ask before you spend. Even small companies reap big benefits from usability studies. Jul 8, 2003
Exposing the Emperor
How long will it take before media buyers begin to abandon broadcast networks? Jun 24, 2003
You Do Not Have the Right to Remain Silent
Personal data may be used against your customers in a court of law. Jun 10, 2003
Law, Order, and Spam
Making a federal case out of the problem. May 27, 2003
Spam Economics: Who's the Real Sucker?
Prosper online with a .00036 percent conversion rate. May 13, 2003
Will the Real Luddite Please Stand Up?
Educated, mid-30s, urban white male. And no e-mail address. Apr 29, 2003
Light at the Bottom of the Data Rat Hole?
BI software: What is it, and will it solve your data woes? Apr 15, 2003