Archive for Mark Sakalosky

Showing 52 items

• Score One for Personal Privacy
  Does the RIAA have anything left to lose? Jan 20, 2004
• The Office Pool: 2004 Edition
  Test your prognostication skills on 10 hot topics. Dec 23, 2003
• Negative Data: The Blame Game
  Viewership among males 18 to 34 is dropping? There must be a problem with the sample data. Dec 9, 2003
• Everyday Metrics
  How can marketers gauge success on a daily basis? Nov 25, 2003
• Death and Taxes
  Will the government tax the Internet to death? Nov 11, 2003
• The Emperor's New Broadcast Season
  Where have all the viewers gone? Oct 28, 2003
• Pay Me Now, Pay Me Later
  Would you bid in an auction-style market for the right to e-mail your target audience? Oct 14, 2003
• Mistakes Happen
  Your personal, private information will never be released to a third party for any reason. Unless, of course, it is. Sep 30, 2003
• The Golden Rule, Updated
  Gator, WhenU and the implications of the latest legal decision. Sep 16, 2003
• The Internet and the Right to Privacy
  Pending privacy decisions will affect everyone, personally and professionally. Sep 2, 2003
• Price Discriminination
  You can -- does that mean you should? Price discrimination, privacy and policies assume a new dimension online. Aug 19, 2003
• Mark's Secret Match Habit
  Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Aug 5, 2003
• Behind the Privacy Policy Veil
  Does that privacy policy protect you? Well, try reading it. Jul 22, 2003
• Users, Usability, Usefulness
  Ask before you spend. Even small companies reap big benefits from usability studies. Jul 8, 2003
• Exposing the Emperor
  How long will it take before media buyers begin to abandon broadcast networks? Jun 24, 2003
• You Do Not Have the Right to Remain Silent
  Personal data may be used against your customers in a court of law. Jun 10, 2003
• Law, Order, and Spam
  Making a federal case out of the problem. May 27, 2003
• Spam Economics: Who's the Real Sucker?
  Prosper online with a .00036 percent conversion rate. May 13, 2003
• Will the Real Luddite Please Stand Up?
  Educated, mid-30s, urban white male. And no e-mail address. Apr 29, 2003
• Light at the Bottom of the Data Rat Hole?
  BI software: What is it, and will it solve your data woes? Apr 15, 2003
• Merchants of Death?
  Marketing in wartime: Most marketers are responding with extreme caution. But some online properties seem to be exploiting the war for profit. Apr 1, 2003
• Nielsen Schmielsen
  Meet the Nielsen family. Demographic accuracy on par with the Cleavers, the Bradys, the Mertzes, and the Ricardos. Mar 18, 2003
• Fluffing the Numbers
  Don't believe everything you see or read -- particularly offline media's demographic data. Mar 4, 2003
• CRM, the Pentagon, and You
  Total Information Awareness: Can the Pentagon launch the biggest CRM deployment in history? Feb 18, 2003
• Wedding Bells
  Find the right approach to collecting your dream customers' data -- it's a match made in heaven! Feb 4, 2003
• Instant Replay, Maybe. Advertising, No Way
  Why is TiVo making nice with Madison Avenue? Jan 21, 2003
• What'll Happen in 2003? You Choose
  In the tradition of William Safire, Mark offers up some potential predictions. Jan 7, 2003
• Non-Profit Preps For Post-Holiday Panic
  Consolidated Credit Counseling overhauls its Web site and customeracquisition strategy -- just in time to help with New Year's resolutions. Dec 24, 2002
• Gator: Problem or Solution? Part 2
  Wrestling with Gator? You're not alone. Dec 10, 2002
• Gator: Problem or Solution?
  Is 'pay me not to kill you' a valid media model? Nov 26, 2002
• Are Rented CPM Email Lists on the Way Out?
  Was it a fluke or a trend that saw Mark's colleagues doubting third-party, opt-in, CPM-based lists? Nov 12, 2002
• Everyday Metrics
  How can marketers gauge success on a daily basis? Oct 29, 2002
• A Rose by Any Other Name....
  Whatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Oct 15, 2002
• We Tried Email -- It Didn't Work
  Why do prospects shun email marketing? They don't understand it's a process, not a magic bullet. Oct 1, 2002
• Mining Your Email for Gold
  Mark once believed spam wasn't such a great thing, but now he thinks he may have judged too quickly. Sep 17, 2002
• DoubleClick's Double Edge
  A victory for the little guy against Corporate America or a blow for industry innovation? DoubleClick in the aftermath of the privacy wars. Sep 3, 2002
• AOL's Got Your Numbers (Should You Be Allowed to Use Them?), Part 2
  Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Aug 20, 2002
• AOL's Got Your Numbers (Should You Be Allowed to Use Them?)
  Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Aug 6, 2002
• Test Versus Control, Part 3
  Ready for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Jul 23, 2002
• Mark's Secret Match Habit
  Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Jul 9, 2002
• Test Versus Control, Part 2
  Are your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Jun 25, 2002
• Test Versus Control, Part 1
  This is only a test. Whether you're emailing to market directly or to publish an e-newsletter, you can test your mailings and improve your results. Jun 11, 2002
• Data in Business-to-Business: A Different World
  Technology advances have wrought big changes in the role of B2B customer data. May 28, 2002
• The Butler Did It
  A look at the process followed and the conclusions reached by one acknowledged leader in the analysis of customer data. May 14, 2002
• Yahoodwinked, Part Deux
  If you have strong feelings about Yahoo!'s change of privacy policy and marketing preferences, you're not alone. Mark shares some of the most passionate opinions his 'Yahoodwinked' column elicited. Apr 30, 2002
• Yahoodwinked
  We promise to respect your privacy and your wishes -- until such time as we don't. Apr 16, 2002
• Ignorance Is Bliss
  Want customer metrics? ROI measurement? Effectiveness models? Think again. Apr 2, 2002
• Going Guerilla with CRM
  Think CRM has to encompass your entire enterprise? In an ideal world, the answer might be yes, but in the real world that's not always the case. Mar 18, 2002
• RFM, Part 3
  If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Mar 4, 2002
• RFM, Part 2
  If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Feb 11, 2002
• RFM, Part 1
  If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future revenue from your existing customers. Jan 28, 2002
• Customer Data? We Don't Have Any Customer Data
  You start a new job and, much to your horror, discover that the company doesn't analyze its Web site log files. It's time for you to change that. Jan 14, 2002

Back to Mark Sakalosky

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