Archive for Edward Grossman

13 articles
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Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success
What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Mar 21, 2003
Shopping for an E-Mail Vendor: Part 1
What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Feb 21, 2003
Bounced E-Mail? Deal With It!
You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Jan 17, 2003
The Myth of Multipart
Think multipart messaging gives you the best of both worlds? Think again. Dec 20, 2002
Screen Scrape Diaries, Part 2
They took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Nov 15, 2002
Opt-This, Opt-That: Putting Permission to Rest
The levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Oct 18, 2002
Screen Scrape Diaries, Part 1
How spammers seed your lists -- and what you can do about it. Sep 20, 2002
How Open Rate Really Works
What counts? What doesn't? What are the six pitfalls in measuring the open rate of your emails? Aug 16, 2002
Real-World Email Client Usage: The Hard Data
What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren't out there -- so Edward ran a survey. The results are in. Jul 19, 2002
Spam Insanity: The New Normal?
Not yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Jun 21, 2002
Don't Annoy Subscribers -- Until They Ask You To
Best Practices vs. Screw the Rules: I'll listen to my subscribers. May 17, 2002
Effectively Managing Subscribers -- by Accident
It's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing wrong is an opportunity for you to get it right. Apr 19, 2002
Bounced Email? Deal With It!
You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why email bounces -- and what to do about it. Mar 22, 2002