Brian Morrissey

Recent articles by Brian Morrissey

4As, ANA Team With DMA for E-mail Guidelines
The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Oct 14, 2003

DoubleClick Buffs Up DARTmail
New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Oct 14, 2003

Consumers Get Spam Savvy
Consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003

AOL Launches 9.0 Online Ad Push
UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Oct 13, 2003

Study: Consumers Get Spam Savvy
UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003

Missouri Files First Spam Suits
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Oct 10, 2003

AIM Releases Long-Awaited E-Mail Best Practices
UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Oct 9, 2003

Google Rolls Out Keyword Conversion Tool
The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Oct 9, 2003

Search and Ads Drive Blockbuster Yahoo! Earnings
Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Oct 8, 2003

SportsLine.com, AOL Alter Deal
The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Oct 8, 2003

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