Brian Morrissey
Recent articles by Brian Morrissey
4As, ANA Team With DMA for E-mail Guidelines -
The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Oct 14, 2003
DoubleClick Buffs Up DARTmail -
New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Oct 14, 2003
Consumers Get Spam Savvy -
Consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
AOL Launches 9.0 Online Ad Push -
UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Oct 13, 2003
Study: Consumers Get Spam Savvy -
UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
Missouri Files First Spam Suits -
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Oct 10, 2003
AIM Releases Long-Awaited E-Mail Best Practices -
UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Oct 9, 2003
Google Rolls Out Keyword Conversion Tool -
The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Oct 9, 2003
Search and Ads Drive Blockbuster Yahoo! Earnings -
Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Oct 8, 2003
SportsLine.com, AOL Alter Deal -
The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Oct 8, 2003
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