Archive for Brian Morrissey
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- 4As, ANA Team With DMA for E-mail Guidelines
The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Oct 14, 2003
- DoubleClick Buffs Up DARTmail
New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Oct 14, 2003
- Consumers Get Spam Savvy
Consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
- AOL Launches 9.0 Online Ad Push
UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Oct 13, 2003
- Study: Consumers Get Spam Savvy
UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
- Missouri Files First Spam Suits
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Oct 10, 2003
- AIM Releases Long-Awaited E-Mail Best Practices
UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Oct 9, 2003
- Google Rolls Out Keyword Conversion Tool
The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Oct 9, 2003
- Search and Ads Drive Blockbuster Yahoo! Earnings
Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Oct 8, 2003
- SportsLine.com, AOL Alter Deal
The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Oct 8, 2003
- AOL Buffs Up Search With Help From Google
The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Oct 7, 2003
- MSN Drops LookSmart
UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Oct 6, 2003
- NetCreations Creates Survey Arm
Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Oct 6, 2003
- Google to Expand Keyword Matching
The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Oct 3, 2003
- AOL Black Focus: More Audience Segments
An expanded African-American section to better target the audience. Oct 3, 2003
- LookSmart Enters Paid Listings Fray
The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Oct 2, 2003
- Google Gets Personal
The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Oct 1, 2003
- Yahoo! Pushes Small-Biz Online Marketing
The portal wants small businesses to try online marketing, even if it means their using a rival offering. Oct 1, 2003
- NY AG Raps Yahoo! for Marketing Practices
The settlement calls for Yahoo! to tighten up its telemarketing policy. Oct 1, 2003
- Lycos Goes Contextual with Google
The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Sep 30, 2003
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