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Archive for Brian Morrissey

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4As, ANA Team With DMA for E-mail Guidelines
The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Oct 14, 2003
DoubleClick Buffs Up DARTmail
New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Oct 14, 2003
Consumers Get Spam Savvy
Consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
AOL Launches 9.0 Online Ad Push
UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Oct 13, 2003
Study: Consumers Get Spam Savvy
UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
Missouri Files First Spam Suits
The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Oct 10, 2003
AIM Releases Long-Awaited E-Mail Best Practices
UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Oct 9, 2003
Google Rolls Out Keyword Conversion Tool
The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Oct 9, 2003
Search and Ads Drive Blockbuster Yahoo! Earnings
Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Oct 8, 2003
SportsLine.com, AOL Alter Deal
The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Oct 8, 2003
AOL Buffs Up Search With Help From Google
The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Oct 7, 2003
MSN Drops LookSmart
UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Oct 6, 2003
NetCreations Creates Survey Arm
Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Oct 6, 2003
Google to Expand Keyword Matching
The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Oct 3, 2003
AOL Black Focus: More Audience Segments
An expanded African-American section to better target the audience. Oct 3, 2003
LookSmart Enters Paid Listings Fray
The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Oct 2, 2003
Google Gets Personal
The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Oct 1, 2003
Yahoo! Pushes Small-Biz Online Marketing
The portal wants small businesses to try online marketing, even if it means their using a rival offering. Oct 1, 2003
NY AG Raps Yahoo! for Marketing Practices
The settlement calls for Yahoo! to tighten up its telemarketing policy. Oct 1, 2003
Lycos Goes Contextual with Google
The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Sep 30, 2003

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