Archive for Brian Morrissey

Showing 546 items

• 4As, ANA Team With DMA for E-mail Guidelines
  The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Oct 14, 2003
• DoubleClick Buffs Up DARTmail
  New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Oct 14, 2003
• Consumers Get Spam Savvy
  Consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
• AOL Launches 9.0 Online Ad Push
  UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Oct 13, 2003
• Study: Consumers Get Spam Savvy
  UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Oct 13, 2003
• Missouri Files First Spam Suits
  The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Oct 10, 2003
• AIM Releases Long-Awaited E-Mail Best Practices
  UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Oct 9, 2003
• Google Rolls Out Keyword Conversion Tool
  The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Oct 9, 2003
• Search and Ads Drive Blockbuster Yahoo! Earnings
  Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Oct 8, 2003
• SportsLine.com, AOL Alter Deal
  The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Oct 8, 2003
• AOL Buffs Up Search With Help From Google
  The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Oct 7, 2003
• MSN Drops LookSmart
  UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Oct 6, 2003
• NetCreations Creates Survey Arm
  Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Oct 6, 2003
• Google to Expand Keyword Matching
  The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Oct 3, 2003
• AOL Black Focus: More Audience Segments
  An expanded African-American section to better target the audience. Oct 3, 2003
• LookSmart Enters Paid Listings Fray
  The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Oct 2, 2003
• Google Gets Personal
  The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Oct 1, 2003
• Yahoo! Pushes Small-Biz Online Marketing
  The portal wants small businesses to try online marketing, even if it means their using a rival offering. Oct 1, 2003
• NY AG Raps Yahoo! for Marketing Practices
  The settlement calls for Yahoo! to tighten up its telemarketing policy. Oct 1, 2003
• Lycos Goes Contextual with Google
  The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Sep 30, 2003
• E-mail Marketers Study Calif. Legalese
  UPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Sep 29, 2003
• Project Lumos Releases E-mail Architecture
  The fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Sep 29, 2003
• FindWhat Enters Japan Partnership
  The search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Sep 26, 2003
• Google Plants Flag in Spain, Hits 150K Advertisers
  The search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Sep 25, 2003
• Hearts and Minds: AOL's Agency Problem
  UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Sep 25, 2003
• Spam Laws Easy; Enforcement Harder
  California adds a tough spam law, but enforcement of existing laws has proven tricky. Sep 24, 2003
• Traditional Ad Buyers Drive Net Ad Growth
  New figures suggest that top advertisers like automakers are driving online advertising's growth. Sep 24, 2003
• Google, Overture Gird for Local-Search Battle
  Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Sep 23, 2003
• Yahoo! Math: Search + Shopping = Small Biz Bucks
  UPDATE: The mega portal launches combined e-commerce and search, while adding another service designed to lure small businesses deeper into the fold. Sep 23, 2003
• DealTime Morphs Into Shopping.com
  The shopping search engine renames itself and girds for battle against bigger search and e-commerce companies. Sep 22, 2003
• Coremetrics Re-brands Marketforce
  Online Analytics 2004 includes features designed to wring ROI from the numbers, as well as a lower price. Sep 22, 2003
• Storm Surges Hit Weather Sites
  Isabel watchers flood weather sites for storm updates, creating huge traffic surges and challenges for sites' servers. Sep 19, 2003
• FindWhat.com Finds Skeletons in Espotting's Closet
  UPDATE: The search companies' merger is in limbo after FindWhat.com learns Espotting is not really profitable. Sep 19, 2003
• California Spam Bill Turns Up Heat on Advertisers
  The measure would give state residents the right to sue both senders and advertisers for up to $1 million in damages. Sep 18, 2003
• Cloudmark Tackles False-Positive Problem
  The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Sep 18, 2003
• IAR Bits and Bytes
  The Vendare Group buys pop-under network; NYTimes.com gets Bankrate.com finance tools; and Luxury Link links online with Zagat. Sep 17, 2003
• Overture Enters Spain
  The search provider officially launches with distribution on a number of top portals, including MSN. Sep 17, 2003
• Sun Runs Rich Media Push for Product Launch
  UPDATE: The rich media ads push the company's Webcast of its quarterly product launch event Sep 16, 2003
• SBC Yahoo! Joins Anti-Pop-Up Crusade
  The Internet service offering boasts a number of new features, including the ability to control pop-up advertisements and a service for businesses. Sep 16, 2003
• Cigna Taps Dow Jones for Integrated Marketing Campaign
  UPDATE: The retirement-planning series will tap a number of Dow Jones properties to find corporate retirement-planning decision-makers and employees. Sep 15, 2003
• EarthLink Advertises Spam, Pop-Up Blockers
  The ISP's new push emphasizes its efforts to rid its customers of their two biggest Internet annoyances: spam and pop-up advertising. Sep 15, 2003
• IAR Bits and Bytes
  Nike takes AIM with Mia Hamm; Chicago Tribune offers online-offline real estate listings; Marketers shaky with ROI gauges. Sep 12, 2003
• No Consensus on Future of Pop-Ups
  Web publishers agree that consumers are annoyed, but little consensus emerges about what action should be taken. Sep 11, 2003
• Overture Inks Homestore to Search, Contextual Ad Deal
  The search company scores a win over Google to supply paid search and contextual ad links on the real estate site. Sep 11, 2003
• AOL's Road to Redemption
  Interactive marketing exec Lisa Brown offers contrition for AOL's missteps and pledges the Internet service will do better. Sep 10, 2003
• USAToday.com Offers Audience Segments
  The news site partners with Tacoda Systems to give advertisers the ability to segment its audience based on behavioral and demographic data. Sep 9, 2003
• AstraZeneca Sees Brand Benefits from More Net Ads
  The drug maker releases top-line results showing online can improve branding, but the latest IAB cross-media study is short on details. Sep 9, 2003
• Judge Says AdWare Is Legal
  UPDATE: In a blow to Web site operators' claims against adware makers, a federal judge says WhenU's pop-up ad-delivery method is perfectly legal. Sep 8, 2003
• InfoSpace.com Re-Launches as Directory Site
  The search and directory company's InfoSpace.com site will be devoted to the blurring area of yellow pages and local search. Sep 8, 2003
• Internet Ripe for Political Advertising
  The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the Web's potential. Sep 5, 2003
• IBM Plans Linux Ad Push
  The computer giant links its image with the open-source movement with ads that put a face on Linux. Sep 5, 2003
• Study: Internet Ripe for Political Advertising
  UPDATE: The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the Web's potential. Sep 5, 2003
• EyeWonder, FPBA Team For Video Interstitial
  UPDATE: The in-browser interstitial will include streaming video and audio when a user is going from one Web page to another. Sep 4, 2003
• Ford F-150 Ad Campaign Begins Ad Blitz Online
  UPDATE: The automaker takes out prominent placements on MSN, Yahoo! and AOL in its official launch of a six-month campaign to tout the truck. Sep 4, 2003
• IAR Bits and Bytes
  Yahoo!-Overture deal gets antitrust nod; ITA OKs Ad-ID; CoolSavings puts multi-brand coupons online. Sep 3, 2003
• FindWhat.com Gets E-Commerce Tools
  UPDATE: The $8 million deal for Miva will bring the search player further offerings for small businesses. Sep 3, 2003
• Court Rules T-Online Must Keep Overture
  A German court rules that the ISP and portal cannot switch from Overture to Google as a result of the Yahoo! acquisition. Sep 2, 2003
• eBay Taps College Football Fervor
  Along with promo help from Domino's, the 'Stay True to Your School' campaign gives college football fans the chance to bid on team memorabilia. Sep 2, 2003
• AstraZeneca to Launch Drug Online
  Avenue A readies a 'Crestor awareness week' to alert consumers about AstraZeneca's new cholesterol-fighting drug. Aug 29, 2003
• HotJobs Re-ups Distribution Deal with IBS
  UPDATE: The network of local TV stations expands its distribution of HotJobs listings to 55 of its markets. Aug 28, 2003
• EarthLink Targets Spam Rings
  The ISP charges 100 individuals with using stolen credit cards to spam from EarthLink accounts. Aug 28, 2003
• Net Coupon Industry Deals with Scam Fallout
  Numerous supermarkets refuse to take any online coupons after fraudulent computer-generated coupons circulate. Aug 28, 2003
• ISP Wants AOL to Stop E-mail Block
  A Texas Web hosting company says AOL, in the name of fighting spam, is breaking a judge's order to stop blocking its e-mail. Aug 27, 2003
• Doctors Like Web for Drug Info, Still Want Perks
  Recent research finds doctors participating in drug companies' online tutorials, yet hesitant to give up the traditional perks from offline sessions. Aug 26, 2003
• Doctors Like Web for Drug Info, Still Want Perks
  Recent research finds doctors participating in drug companies' online tutorials, yet hesitant to give up the traditional perks from offline sessions. Aug 26, 2003
• DMA Plans Spam Sting
  The direct marketing group plans to link up with the FBI to hunt down spammers breaking the law. Aug 25, 2003
• Ask Jeeves Adds Search Tools
  Smart Answers give searchers weather forecasts, airline flight delays and metric conversions. Aug 25, 2003
• Switchboard Rolls Out Paid Link Program
  Advertisers can buy links on their local listings or on another non-commercial listing. Aug 25, 2003
• Report: E-mail Marketing Holds Steady in Q2
  Open and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Aug 25, 2003
• E-mail Marketing Holds Steady in Q2 2003
  Open and click-through rates hold steady, as legitimate e-mail marketers fight off the detrimental effects of spam. Aug 25, 2003
• Yahoo!, ET Link Up for Site
  The portal continues to cozy up to Hollywood, striking a deal to host the Entertainment Tonight Web site. Aug 25, 2003
• eBay, Domino's Link Up for College Promos
  The back-to-school campaigns offer the chance to win eBay credits, pizza coupons, cheap textbooks, and a fantasy weekend at a college football game. Aug 22, 2003
• Pop-Ups Under Siege
  As pop-up-weary Internet users get access to handy blocking technologies, the slow decline of the oft-criticized ad format may be beginning. Aug 21, 2003
• Google Rolls Out New Contextual Ad Units
  AdSense publishers can now have text-link ads displayed in leaderboards or inline rectangles. Aug 21, 2003
• Sobig No Big Deal for E-mail Marketers
  UPDATE: Although some clients have expressed concerns, e-mail marketers report that business is mostly usual in the face of the virus crippling e-mail systems. Aug 21, 2003
• Users Love Google, Ask Jeeves Gains Admirers
  Research finds Google remains consumers' favorite search engine, while Ask Jeeves gets the most-improved award. Aug 20, 2003
• IAR Bits and Bytes
  DoubleClick inks search deals; Go Toast adds bid-management tools; 24/7 Real Media adds to patent arsenal. Aug 19, 2003
• Overture Looks for Deep Matches
  The paid listings company offers new matching options for advertisers looking to reach a broader audience of searchers. Aug 19, 2003
• MSN Search Tests Worrisome for LookSmart
  The paid inclusion company says Microsoft's evolving search strategy could cripple its MSN distribution agreement. Aug 18, 2003
• Overture Rolls Out AltaVista Toolbar
  Days after rival Google rolled out its new toolbar, Overture answers with one of its own, featuring a pop-up blocker and translation features. Aug 18, 2003
• Google Officially Releases Toolbar Update
  The search giant and others look to take search off the page and onto the browser, with features for blogging, popping pop-ups, and filling in Web forms. Aug 14, 2003
• 24/7 Real Media Re-brands Search Unit
  Website Results is now 24/7 Search, as the online ad company looks to further capitalize on the central role of search in the current online ad market. Aug 13, 2003
• Overture Licenses Contextual Ad Technology
  UPDATE: The search company turns to Quigo for additional contextual ad technology to buff up Content Match. Aug 13, 2003
• T-Online Jettisons Overture for Google
  The German ISP becomes the first major Overture partner to invoke a change-of-control clause to switch search providers in light of the Yahoo! deal. Aug 13, 2003
• ISPs Block 17 Percent of Legit E-mail
  The false-positive rate declines slightly in the first half of the year but remains high. Aug 13, 2003
• Report: ISPs Block 17 Percent of Legit E-mail
  The false-positive rate declines slightly in the first half of the year but remains high, according to figures from e-mail delivery company Return Path. Aug 12, 2003
• Transmeta Tabs TM8000 Chip Efficeon
  The new moniker emphasizes the microprocessor's efficient use of power as an ideal attribute in a world of mobile computing devices. Aug 12, 2003
• New Ask Jeeves Campaign Sidelines Butler
  The multi-media campaign emphasizes its buffed-up search technology rather than its natty butler. Aug 11, 2003
• eBay Invokes Trademark on Google Keywords
  The Internet auction giant flexes its legal muscle to get Google to stop selling keywords bearing its trademarks. Aug 11, 2003
• Study: Agencies Still Skeptical of Interactive Advertising
  Gartner finds ad agencies unconvinced by the online ad industry's efforts to promote the Web as effective for branding. Aug 11, 2003
• Google Backtracks on AdSense Changes
  UPDATE: Just a day after making changes it said would make AdSense ad space more valuable, the company withdraws the features due to publisher complaints. Aug 8, 2003
• DMA-Delayed Best Practices Skirt Spam, Permission Issues
  EXCLUSIVE: The DMA doesn't define spam, nor say whether opt-in should be the industry standard in the e-mail guidelines it suppressed. Aug 8, 2003
• Google Inks iVillage Deal, Makes AdSense Changes
  The women's Web site signs on for paid search and contextual advertising, while Google offers AdSense customers more tools. Aug 7, 2003
• Yahoo! Replaces Branding Agency
  WPP agency Soho Square displaces longtime Yahoo! branding agency Black Rocket, as the company's new CMO makes her first major move. Aug 6, 2003
• Eyeblaster Adds Streaming Capabilities
  Its new rich media platform will offer streaming ads of up to 1 megabyte that will not slow page loading. Aug 6, 2003
• DMA Releases International Anti-Spam Law Summary
  The summary of international anti-spam measures comes as the group is under fire for halting the release of long-awaited e-mail marketing guidelines. Aug 6, 2003
• iVillage Acquires gURL.com
  The women-focused Web site sets its sights younger by adding the teen community site from cost-cutting Primedia. Aug 5, 2003
• CareerBuilder Snatches MSN
  The jobs site notches its second major distribution deal in as many days, as Monster banks on its brand over distribution partnerships. Aug 5, 2003
• DMA Delays E-mail Guidelines Again
  EXCLUSIVE: The long-awaited e-mail-marketing guidelines are shelved, as some say the Direct Marketing Association is part of the problem, not the solution. Aug 1, 2003
• Yahoo! Searches for Yodeler
  The portal is holding a nationwide search for an amateur yodeler to star in an upcoming TV commercial. Jul 31, 2003
• Agency News: Havas Plans Overhaul, Omnicom Retains Agency.com
  Havas will restructure to revive revenues; Omnicom confirms it bought back Agency.com from Seneca Investments. Jul 31, 2003
• LookSmart Turns Profit, Brightens Outlook
  After giving a cautious outlook last quarter, the paid inclusion company turns a tidy profit and sees bright year ahead. Jul 30, 2003
• Jupiter: Search Powers Online Ad Revival
  UPDATE: Thanks to meteoric growth in paid listings and a revival of interest in traditional Internet ads, the researcher forecasts a $14.8 billion online ad industry in 2008. Jul 30, 2003
• Search Powers Online Ad Revival
  Thanks to meteoric growth in paid listings and a revival of interest in traditional Internet ads, the researcher forecasts a $14.8 billion online ad industry in 2008. Jul 30, 2003
• ValueClick Sees Rising Revenues, Profits
  The online ad technology company's second-quarter results echo other positive signs the Internet ad industry has awakened from its slumber. Jul 29, 2003
• MSNBC.com Taps WebRelevance to Target Ads
  The news site will use the year-old company's contextual ad technology to target offers from MSN Shopping. Jul 29, 2003
• Overture, Knight Ridder Ink Search Pact
  UPDATE: The one-year deal calls for Overture to provide algorithmic and paid search, as well as contextual text-link advertising. Jul 28, 2003
• MSN Claims Online Ad Momentum
  Despite the attention paid to Yahoo!'s turnaround, MSN brags that its online ad business is booming and gaining market share. Jul 28, 2003
• AOL Might Have Puffed Up Sub Figures
  New reports raise questions about AOL's reporting of its subscriber figures, as its customer base continues to shrink. Jul 25, 2003
• Earnings: Digital Impact, Aptimus
  Digital Impact and Aptimus both narrow their net losses and hope that the Do Not Call registry sends more business their way. Jul 25, 2003
• Study: Teens Use Net More Than TV
  Research by Yahoo! and Carat shows how marketers looking to reach teens need to understand their online habits. Jul 24, 2003
• Online Ads Are Bigger, Richer
  A second-quarter ad-serving report shows that online ads continue to increase in size and dynamism. Jul 24, 2003
• IAR Bits and Bytes
  aQuantive grows profits; Overture nabs Sympatico deal from Google; MarketWatch.com cuts losses. Jul 24, 2003
• Online Ads Are Bigger, Richer
  DoubleClick's second-quarter ad-serving report shows that online ads continue to increase in size and dynamism. Jul 24, 2003
• Google, Weather.com Ink Content-Ad Deal
  UPDATE: Paid listings now appear on weather searches, as Google makes another move in tying paid listings with local content. Jul 23, 2003
• Ask Jeeves Grabs More Search Share
  The middle-tier search player reports more searchers and more success at making money off them. Jul 23, 2003
• Overture Sees Continued Search Growth
  With Yahoo!'s acquisition pending, the search firm shows continued growth in paid clicks and price per click. Jul 23, 2003
• DoubleClick Hit with Deceptive Ad Suit
  The class action accuses the ad server of abetting a deceptive advertising scheme that used fake computer error messages to lure site visitors. Jul 22, 2003
• DoubleClick Sees Ad Recovery Materializing
  The ad technology company meets revenue and profit expectations, saying customers are feeling more confident. Jul 22, 2003
• DMA Urges Schumer to Drop Do-Not-E-mail List Clause
  The marketing association urges members to write the New York senator to remove the provision for a do-not-e-mail registry from his anti-spam bill. Jul 22, 2003
• Yahoo!, ACNielsen Team for ROI Measure
  UPDATE: Consumer Direct aims to give consumer packaged goods manufacturers a better idea of how their online advertising translates into sales. Jul 21, 2003
• Yahoo! Adds Site-Building Tool
  The portal offers SiteBuilder as part of its Web hosting service, in a bid to appeal to small-and medium-sized businesses. Jul 21, 2003
• Brightmail Updates Anti-Spam Software
  The new version includes more customization options, along with tools to combat spammers' latest techniques. Jul 21, 2003
• FindWhat Has Solid Q2
  Revenues and profits rise as the company sees robust growth in paid click-throughs, despite a decline in advertisers. Jul 21, 2003
• Analyst: Google Key for AOL Ad Future
  Merrill Lynch says paid search revenue from Google could account for a third of AOL's ad revenues in four years. Jul 18, 2003
• E-mail Marketers, ISPs Vow More Communication
  E-mail marketers and Internet service providers agree on steps to cut down on the collateral damage in the spam war. Jul 18, 2003
• Google, Switchboard Ink Content-Ad Deal
  The search leader's new contextual advertising program adds an online yellow pages service. Jul 18, 2003
• Yahoo! Nets Marketing Deals with FIFA, Frito-Lay
  The portal flexes its marketing muscles with separate marketing deals to push soccer and Doritos. Jul 17, 2003
• Poll: Spam Annoyance Leveling Off
  A new Harris Poll finds that four out of five Internet users want spam outlawed, but many are starting to get used to it. Jul 17, 2003
• DealTime Launches ROI Tool
  The shopping search engine provides a tool for advertisers to track their conversion and sales metrics. Jul 17, 2003
• Newspapers' Online Arms Return Good Results
  UPDATE: Earnings reports from the digital publishing units of traditional newspapers roll in. Jul 16, 2003
• IAR Bits and Bytes
  MSN, Homestore ink content deal; Sprinks, CBS Marketwatch deepen ties; research shows search effectiveness. Jul 16, 2003
• FindWhat Finds the Spotlight
  Until recently a little known second-tier player, the company is now tabbed by some as MSN's answer to catching up with Yahoo! and Google. Jul 16, 2003
• Yahoo! Move Alters Paid Inclusion Industry
  The Overture acquisition gives Yahoo! control of three of the top four paid inclusion providers, leaving Looksmart in an enviable position. Jul 15, 2003
• Yahoo! to Buy Overture
  UPDATE: The deal marks Yahoo!'s boldest move in search, scooping up paid search pioneer Overture for $1.6 billion. Jul 14, 2003
• DoubleClick Takes Wraps Off Rich Media Product
  DART Motif, designed in collaboration with Macromedia, aims to strip the complexity and high costs from deploying rich media. Jul 14, 2003
• Yahoo!, Overture Combo Could Hurt MSN
  Yahoo!'s $1.6 billion acquisition leaves Overture distribution partner MSN in a pickle in the fast-moving search sector. Jul 14, 2003
• DoubleClick, MaxWorldwide Threaten Lawsuits
  UPDATE: A regulatory filing reveals that the companies plan litigation over the sale of DoubleClick's media business a year ago. Jul 11, 2003
• IAR Bits and Bytes
  Monster taps Deutsch; AIM and anti-spammers summit; WebSideStory adds HitBox tools. Jul 10, 2003
• MSN, eBay Ink Search Ad Pact
  MSN searchers will receive direct links to eBay auction listings for some queries, in addition to eBay ads across the network. Jul 10, 2003
• LookSmart Inks Search Deal with Lycos
  The multiyear agreement gives LookSmart another commercial search partner and outlet for its paid inclusion. Jul 9, 2003
• 24/7 Real Media Dealt Setback in Patent Case
  A federal judge says aQuantive's ad server does not infringe; 24/7 Real Media says it will appeal. Jul 9, 2003
• Yahoo! Results Expected to Please
  UPDATE: The Internet ad industry bellwether's second-quarter earnings will likely mirror the ongoing industry rebound. Jul 8, 2003
• LookSmart Combines Small, Large Biz Products
  UPDATE: LookListings will give small businesses more of the flexibility and options previously afforded to larger customers. Jul 8, 2003
• Sprinks Inks MSNBC.com Content-Ad Deal
  UPDATE: The nine-month agreement makes Sprinks the exclusive provider of contextual ad links on one of the Web's top content sites. Jul 7, 2003
• Overture Extends MSN Deal Abroad
  The new agreement extends Overture's listings deal on browser search in six countries, and adds MSN Web search in Italy. Jul 7, 2003
• Coremetrics Buys Scenario-Optimization Firm
  The analytics firm adds WebCriteria's Site Analyst to its suite of offerings. Jul 7, 2003
• E-Mail Marketers: Do-Not-E-Mail List Would Fail
  The popularity of the federal do-not-call list could pave the way for an e-mail version, but e-mail marketers doubt it would work. Jul 2, 2003
• Search Needs Better Labeling
  A Consumers Union study finds consumers unaware of search-marketingpractices are surprised, and even feel deceived, when told how paid listings work. Jul 2, 2003
• WhenU Wins Legal Victory
  A federal judge rules for the adware company in the case brought by U-Haul over WhenU's pop-up advertising software. Jul 2, 2003
• DoubleClick Buys Data Management Company
  The marketing technology company adds CSC Advanced Database Solutions in a bid to more closely link its e-mail, campaign management and analytics offerings. Jul 1, 2003
• 24/7 Real Media Wields Patent Cudgel
  The company says paid search companies must license one of its patents. Jul 1, 2003
• Report: Search Needs Better Labeling
  A Consumers Union study finds consumers unaware of search-marketing practices are surprised, and even feel deceived, when told how paid listings work. Jul 1, 2003
• Overture Releases Contextual Ad Product
  Content Match will open another front in the paid search company's ongoing war with Google. Jun 30, 2003
• Overstock Sues Gator, WhenU
  UPDATE: The Internet retailer joins the list of companies suing adware makers for trademark infringement and unfair business practices. Jun 30, 2003
• FindWhat Pursues Scammer
  A spammer is offering a purported advertiser database of the paid search company. FindWhat says it will stop him. Jun 27, 2003
• Study: Businesses Improve Online Service
  The Customer Respect Group found U.S. businesses have gotten better at managing customer interactions online, but there's still work to do. Jun 27, 2003
• IAR Bits and Bytes
  RealMedia Europe offers analytics; Click Z cofounder in new venture; NetCreations sees higher e-mail click-through rates. Jun 27, 2003
• Napster Plans Ad Push for Comeback
  UPDATE: Parent company Roxio taps Venables to lead an ad campaign for the re-launch of the former rogue file-sharing service as a legitimate online music service. Jun 26, 2003
• Online Video Ad Market Growing, Still Small
  Jupiter Research finds spending is still small, but marketers are missing a golden opportunity. Jun 26, 2003
• Gates: Spam Must Be Stopped
  In his second spam message in as many days, Microsoft's Bill Gates says spam is a serious problem but the federal government should tread carefully. Jun 25, 2003
• Chrysler Inks TiVo Ad Pact
  The carmaker signs on to promote its film festival and new coupe through branded entertainment running on TiVo Showcase. Jun 25, 2003
• Study: Online Video Ad Market Growing, Still Small
  Jupiter Research finds spending is still small, but marketers are missing a golden opportunity. Jun 25, 2003
• Michigan Senate Passes Law Creating Do-Not-E-mail List
  Under terms of the law, e-mail users could register their addresses on a do-not-e-mail list for a small fee. Jun 24, 2003
• Bring Terry Tate to Work?
  The latest Terry Tate commercial encourages viewers to visit Reebok's Web site for the chance to win a day at the office with the hard-hitting office linebacker. Jun 24, 2003
• eBay Starts Keyword Advertising
  UPDATE: The online marketplace learns the lessons of the paid search, offering pay-per-click banner advertising to its army of sellers. Jun 24, 2003
• Atlas DMT Buffs Up Reach Forecaster
  The latest version of its media-planning tool covers more Web sites and dips deeper into MSN. Jun 23, 2003
• Buick Debuts SUV with Online Tiger Woods Movie
  The carmaker's TV spots tease a five-minute film featuring Tiger Woods to promote its new SUV, Rainier. Jun 23, 2003
• Google, MapQuest in Keyword-Ad Deal
  The search king's paid listings now connect to results pages on the map and directions site. Jun 23, 2003
• Hollywood Leads Mobile-Marketing Charge
  UPDATE: 'The Hulk' and 'Legally Blonde 2: Red, White & Blonde' are the latest blockbusters backed by mobile-marketing campaigns. Jun 20, 2003
• Reebok Launches Online Crime-Caper Campaign
  Following up on the success of its Terry Tate campaign, Reebok plans an interactive ad effort to support the launch of a new sneaker line. Jun 19, 2003
• Engage Files for Bankruptcy, Inks Asset-Sale Deal
  The proposed $2 million deal comes as Engage files for Chapter 11 bankruptcy.
• Engage Insolvent, Seeks Chapter 11 Protection Jun 19, 2003
• IAR Bits and Bytes
  IBM kicks off 3-D campaign; manual labor could solve challenge-response problem; few marketers measure search ROI. Jun 18, 2003
• Google Starts Self-Service for Content Ads
  AdSense allows small publishers to sign up on their own to carry Google's content-targeted listings. Jun 18, 2003
• FindWhat Acquires Espotting
  The $163 million deal creates a paid search company with international reach. Jun 18, 2003
• Engage Insolvent, Seeks Chapter 11 Protection
  The former Internet boom high-flier hopes to sell its assets, but it needs CMGI's approval first. Jun 17, 2003
• WSJ Online Targets Ads to User Interests
  In alliance with Revenue Science, the Online Journal offers advertisers the chance to zero in on potential customers based on their past site visits. Jun 17, 2003
• Microsoft Launches Legal Blitz Vs. Spammers
  The software giant files 13 U.S. lawsuits and two in the UK, alleging the defendants flooded MSN and Hotmail users with deceptive spam. Jun 17, 2003
• IAR Bits and Bytes
  Tacoda releases registration tool; ValueClick buffs up MOJO ad server; AOL helps Boeing christen Dreamliner. Jun 16, 2003
• BPA, I/PRO Merge Audit Services
  The two organizations link up to provide third-party traffic validation to a combined customer base of more than 100 properties. Jun 16, 2003
• DealTime Lowers Minimum Bid
  The shopping search engine hopes the lower threshold will help grow its Merchant Network. Jun 16, 2003
• Online Ad Rebound Underway
  Paid search and the big players powered the online ad market in 2002, setting the stage for a broader recovery in 2003. Jun 12, 2003
• DoubleClick Unveils Anti-Spam Initiatives
  The marketing technology company hopes to keep its e-marketers stay out of the crossfire in the battle versus spam. Jun 12, 2003
• IAR Bits and Bytes
  24/7 Real Media rolls out Open Advertiser 2.0; Mailblocks loses legal round; DoubleClick tucks WebRF into MediaVisor. Jun 12, 2003
• IAB: Online Ad Rebound Underway
  UPDATE: Paid search and the big players powered the online ad market in 2002, setting the stage for a broader recovery in 2003. Jun 12, 2003
• Analyst: Online Advertising Outlook Bright
  Goldman Sachs sees Yahoo! is leading the way for a broad Internet advertising recovery this year. Jun 11, 2003
• Yahoo! Looks for European Lonely Hearts
  UPDATE: The portal expands its dating services to three European markets, as it attempts to replicate its domestic successes abroad. Jun 11, 2003
• DoubleClick Rich Media Play Could Leave Others Poorer
  UPDATE: The beta release of its rich media software could spell trouble for the market's early providers. Jun 11, 2003
• IAR Bits and Bytes
  Hormel moves to can spam; 24/7 Real Media gets a lifeline; HitBox add conversion analytics. Jun 10, 2003
• MSN 8 Update Targets Web Beacons
  Following the lead of its Hotmail cousin in acting against spammers, MSN blocks HTML images from unknown incoming e-mail. Jun 5, 2003
• Google, Lycos Europe Ink Content-Ad Deal
  UPDATE: The search leader's nascent contextual advertising offering gains distribution on over 4 million member-generated pages in eight European countries. Jun 5, 2003
• AOL Ad Revival Still on Track
  Despite its shrinking subscriber base, AOL has still gone a long way to turning around its flagging online advertising business. Jun 5, 2003
• Yahoo! Names 'Superhero' Marketing Chief
  The portal giant taps Frito-Lay's Cammie Dunaway, known for trading Super Bowl ads for Internet ads, to head its marketing efforts. Jun 4, 2003
• IAR Bits and Bytes
  Spam outnumbers legit e-mail; Superstitials brand as well as TV; Siebel nets BoldFish. Jun 4, 2003
• Google Inks Paid Listings Deal with AOL Canada
  The search leader expands on its algorithmic deal to provide paid search, further deepening its ties with AOL. Jun 3, 2003
• ValueClick Buys Search123
  UPDATE: The ad technology company scoops up the small paid listings provider for $5 million. Jun 3, 2003
• NetIQ Rolls Out WebTrends Search Tool
  The leading analytics company will now offer clients a tool to measure the effectiveness of their search marketing. Jun 2, 2003
• TiVo Unveils Audience Measurement Service
  The DVR maker hopes to cash in on its deep trove of viewer data as it nears 1 million subscribers. Jun 2, 2003
• Sprinks Inks Content-Ad Deal with AOL Properties
  Sprinks contextual advertising links will appear on Netscape, CompuServe and AOL Instant Messenger Web pages. Jun 2, 2003
• Ask Jeeves in the Search Spotlight
  The search also-ran wants to prove the search market is more than just Google and the big portals. May 30, 2003
• DMA Spam Policy Short on Details
  The association's new working anti-spam strategy takes a wide view of how to deal with the spam problem. May 30, 2003
• Report: Spam Hasn't Hurt E-Mail Marketing
  UPDATE: DoubleClick finds e-mail marketers' open and click-through rates continued to rise in the first quarter, despite the spam onslaught. May 29, 2003
• IAB Begins Ad Push
  The multi-media campaign features Frito-Lay and Volvo 'superhero' execs extolling the branding power of online advertising. May 29, 2003
• Pop-Ups Work
  The Web's most vilified ad format is 13 times more effective at generating clicks and conversions than a standard banner, according to research. May 29, 2003
• CoolSavings Seeks Hispanic Coupon-Clippers
  The online coupon company rolls out a Hispanic marketing program to tap into a growing demographic. May 28, 2003
• Study: Pop-Ups Work
  UPDATE: The Web's most vilified ad format is 13 times more effective at generating clicks and conversions than a standard banner, according to Advertising.com. May 28, 2003
• Ask Jeeves Sells Enterprise Search Unit
  UPDATE: The company throws its lot completely with the hot search sector, as it jettisons its Jeeves Solutions unit for $4.25 million. May 28, 2003
• Bonzi Settles Deceptive Ad Suit
  The software company agrees to end practices that might cause some users to confuse its ads with computer system warnings. May 27, 2003
• Matrix Scores Online
  The sci-fi movie generates a large amount of Web traffic, as movie studies turn to the Internet to build film franchises. May 27, 2003
• Jupiter Research Launches Search Service
  The researcher will advise businesses on how best to orient a search strategy within their overall marketing mix. May 27, 2003
• Report: Rich Media E-Mail Still Too Pricey
  Jupiter Research finds that rich media e-mail messages are not yet cost-effective for marketers. May 23, 2003
• EarthLink to Roll Out Challenge-Response, Rich Media Blocker
  UPDATE: In the midst of the anti-spam frenzy, the ISP will roll out tools that give its 5 million users tougher protection against unwanted e-mail and Flash ads. May 23, 2003
• Online Publishers Report Booming Q1 Ad Revenue
  UPDATE: Despite the war, the top online publishers say their first-quarter ad revenue grew more than 40 percent over last year's. May 22, 2003
• Jupitermedia Adds Half-Page Ad Format
  The company says about a third of its technology news and information sites can now accommodate the large ad unit. May 22, 2003
• IAR Bits and Bytes
  Espotting expands context-ad deal; Overture Italy opens; CC3 buys stake in @Once. May 21, 2003
• Google Reduces Minimum Bid on Some Keywords
  UPDATE: The search leader makes 5 cents the cost-per-click minimum across the board in its AdWords program. May 21, 2003
• eBay Launches Rewards Program
  Through partnerships with Sprint, Hilton, McAfee and Points.com, program participants can earn promotional currency to bid on eBay auction items. May 20, 2003
• Yahoo! Kicks Off Wide-Ranging Search Campaign
  UPDATE: Following disclosures that reveal just how critical search is to Yahoo!'s revenues, the portal launches a campaign promoting the key feature. May 19, 2003
• IAR Bits and Bytes
  Carat buys Freestyle; CheckM8 rolls out rich media library; Nasdaq warns 24/7 Real Media. May 19, 2003
• The Threat of Eternal Spamnation
  Interactive marketers must overcome customer wariness in the wake of the spam deluge, says e-mail expert Hans Peter Brøndmo. May 19, 2003
• Google Signs Up Ask Jeeves UK
  The search leader notches an international win and replaces Espotting as the paid-listings provider. May 16, 2003
• Overture Partnership Key for Yahoo!
  In its latest regulatory filing, the mega-portal reveals paid search, through its partnership with Overture, accounted for 20 percent of revenues. May 16, 2003
• EDS Returns to TV Advertising
  The modest campaign targets high-level executives with TV spots and print ads. May 15, 2003
• Verizon Plans DSL Ad Blitz
  The telecom plans to saturate New York City with a cross-media advertising push to build awareness of its DSL and Wi-Fi offering.
• Verizon Debuts MSN 8 DSL Bundle
May 14, 2003
• AOL Mexico, Burger King Launch Promo
  Following the lead of its U.S. parent, AOL Mexico teams with Burger King for an online promotion that uses AOL Time Warner's other media properties. May 13, 2003
• Verizon Debuts MSN 8 DSL Bundle
  UPDATE: MSN 8 is paired with Verizon's DSL service, in a further move by MSN away from the dial-up access business. May 13, 2003
• AOL Launches Hispanic Ad Campaign
  The ISP's first-ever Spanish-language campaign targets the Web's most sought-after minority demographic. May 12, 2003
• ING, AOL Sign $30M Marketing Pact
  The three-year cross-marketing deal for ING's new personal finance Web site tests AOL's new resolve to use its online and offline arms together. May 12, 2003
• OPA Continues Daypart Analysis
  The publishers' association delves deeper into use of the Internet during the day. May 12, 2003
• Overture Readies New Search Products
  After fits and starts, the search services provider says it will have paid inclusion and contextual advertising products on the market soon. May 9, 2003
• Earnings Briefs: iVillage, 24/7 Real Media
  iVillage sees online ad rebound; 24/7 Real Media narrows losses. May 8, 2003
• Hotmail Targets Web Beacons
  UPDATE: MSN's Hotmail begins using HTML-blocking technology to foil spammers from verifying e-mail addresses. May 8, 2003
• DoubleClick Updates Ad-Serving Software
  DART Enterprise 5.1 boasts more efficiency through sped-up log processing and improved inventory management. May 7, 2003
• HP Unveils 'Demand More' Campaign
  Taking a swipe at IBM's 'On Demand' push, HP launches an ad campaign for its adaptive enterprise strategy. May 7, 2003
• Paid Inclusion Hot, LookSmart Not
  The paid inclusion company says its earnings will be as much as 50 percent lower than expected due to increased competition in the crowded search sector. May 6, 2003
• AOL Taps Lisa Brown as Ad-Sales Chief
  The former USA Interactive executive succeeds Robert Sherman, who retired last week. May 6, 2003
• MSN Launches Outdoor Ad Campaign
  The two-month push in New York City targets agencies and major networks during the upfront ad-buying season. May 6, 2003
• aQuantive Posts More Profits, Sees More Growth
  The online marketing firm records its second straight impressive quarter and raises its outlook for the year. May 5, 2003
• AOL to Push Boeing 7E7
  The cross-marketing deal calls for the online service to give members a sneak peak at the aerospace manufacturer's new plane and vote for its name. May 5, 2003
• Hitwise Launches U.S. Online Measurement Service
  The Australian company arrives in the U.S. market, promising more in-depth reports on Web use for small-and medium-sized businesses. May 5, 2003
• Pepsi Links Up with Yahoo! for $1B Giveaway
  Continuing their longstanding partnership, the portal giant will host the online site for Pepsi's billion-dollar giveaway this summer. May 2, 2003
• ABCNEWS.com Implements Universal Ad Package
  A site redesign gives advertisers four new ad units, making it the latest site to sign onto accepting the IAB's standard ad suite. May 2, 2003
• AOL Launches Eight-Week Broadband Promo
  The ISP will promote its fledgling broadband service's exclusive sneak peeks at Time Warner content. May 1, 2003
• FindWhat.com Expects $10M Profit in 2003
  The paid search company expects an enhanced relationship with Terra Lycos will make up for the anticipated end of its Applied Semantics partnership. May 1, 2003
• AOL Ad Chief Retires
  The head of ad sales for the AOL service plans to retire, as the ISP shows signs that the decline of its advertising business may be slowing. Apr 30, 2003
• Habeas Settles Another Affiliate Spam Suit
  The spam-fighting company reaches its second settlement with an affiliate network, meanwhile adding an alleged spammer to its list of legal targets. Apr 30, 2003
• Virginia Seeks Jail for Spammers
  The home state of AOL enacts a law that would levy steep fines and possible jail terms to bulk e-mailers using fraudulent means. Apr 30, 2003
• ComScore Launches Search Service
  With a booming search sector, the Internet measurement firm rolls out qSearch to measure the top players and consumer search behavior. Apr 29, 2003
• IAB Members OK Ad-Size Package
  Industry members approve the suite of four standard ad units, in a move the IAB hopes will make Web advertising more efficient and easier. Apr 29, 2003
• Eyeblaster Rolls Out Rich Media Banner
  Marrying rich media and the banner ad, the unit uses 'polite' downloading technology that won't slow Web-page loading. Apr 29, 2003
• Unicast Debuts Full-Screen Superstitial
  The company hopes the full-page, 15-second commercial will capitalize on traditional advertisers' growing use of rich media. Apr 28, 2003
• Schumer Jumps on Anti-Spam Bandwagon
  The New York senator proposes federal anti-spam legislation that would establish a national 'no-spam' registry. Apr 28, 2003
• Mailblocks Launches Web Ad Campaign
  The new Web mail service will target fed-up Hotmail and Yahoo! users looking for a spam-free alternative. Apr 28, 2003
• Nokia Looks for Ad Talent
  The mobile company uses the Web to pick the winner of its contest for college ad students. Apr 25, 2003
• L90 Officers Plead Guilty in Ad-Revenue Scheme
  The SEC and Justice Department settle case against four former officers of ad network L90. Apr 25, 2003
• Overture Gets Squeezed
  The paid search company is under increasing pressure as it juggles a number of new initiatives, two mergers, and mounting pressure from Google. Apr 24, 2003
• IAR Bits and Bytes
  Washingtonpost.com revenues surge; Sponsorwise inks deals; Sprinks readies ad push. Apr 24, 2003
• Overture Sees Lower Earnings
  The paid search company drastically lowers its earnings outlook for the year due to its recent spending spree. Apr 23, 2003
• Ask Jeeves Sees Growing Profits
  The second-tier search engine reports solid first-quarter results, driven in part by its Google partnership. Apr 23, 2003
• AOL Stops the Bleeding
  While ad revenues and subscriber numbers continue to fall, the ISP contributed to growth thanks in part to its new broadband offering. Apr 23, 2003
• Ask Jeeves Plans New Marketing Push
  With a new agency, TBWA/Chiat/Day, the search engine plans its first major push in two years, with an eye to changing its brand image. Apr 21, 2003
• IAR Bits and Bytes
  Secluda debuts enterprise anti-spam product; eUniverse sees falling revenuse, profits. Apr 18, 2003
• Forbes.com Offers Half-Page Ad Format
  The business news site joins the bigger ad format bandwagon set in motion by NYTimes.com. Apr 18, 2003
• FindWhat Raises Bid Price
  The paid search company says it will raise its minimum bid price from 1 cent to 5 cents, following Overture's lead. Apr 17, 2003
• Online Publishers Post Q1 Gains
  Newspaper companies' Internet units report solid first-quarter returns. Apr 16, 2003
• Koogle to Leave Yahoo! Board; Semel Ascendant
  The man who served as the company's chief executive for its first six years leaves, after going through two years of great change under Semel. Apr 16, 2003
• AOL Files Spam Suits
  The ISP targets spammers it claims have sent a billion unsolicited messages to its members.
• AOL Accused of Collateral Damage in Spam War
Apr 15, 2003
• FindWhat Rolls Out Bidding Tool
  AutoBid promises advertisers the lowest price possible for their keyword bids. Apr 15, 2003
• Habeas Drops Spam Claim
  A little more than a week after accusing ClickBank of profiting from spam, Habeas drops its claims against the affiliate network. Apr 15, 2003
• DoubleClick Posts Profit
  The online marketing technology company returns to profitability and sees an improving online ad climate. Apr 15, 2003
• Kansas E-mailer Wins Spam Suit
  In a test of Kansas' anti-spam law, a small-claims court awards $500 to a consumer who received an unsolicited commercial bulk e-mail pitch. Apr 14, 2003
• Overture Fleshes Out International Plans
  UPDATE: The paid search company plans to enter seven new markets this year, as keyword advertising goes global. Apr 14, 2003
• Senate Anti-Spam Bill Introduced
  UPDATE: The CAN-SPAM act would give consumers, federal and state authorities more ways to take aim at unsolicited bulk e-mailers. Apr 11, 2003
• IAR Bits and Bytes
  eDiets shifts business model; WSJ.com rolls out marketing edition. Apr 10, 2003
• Lycos Signs with DoubleClick for Subscription Services
  The portal will use Ensemble as a tool to move its users from free to fee. Apr 10, 2003
• Anti-Spammer Claims Court Victory
  A Maryland anti-spam activist accused of harassment by an alleged spammer claims victory. Apr 8, 2003
• Overture Partners with Gator
  The paid-search company inks a deal to provide listings for Gator's 'Search Scout' pop-under service. Apr 8, 2003
• Yahoo! Unveils New Search
  As promised, the portal overhauls Yahoo! Search, integrating it more tightly into its network, and leaving some questions about future plans. Apr 7, 2003
• AOL, Univision Renew Marketing Pact
  Both companies are looking for their media properties to grab a bigger share of the much-sought Hispanic audience. Apr 4, 2003
• Habeas Files First Spam Suits
  The anti-spam company puts its novel approach to fighting unwanted e-mail through trademark law to the test with two lawsuits. Apr 4, 2003
• IAR Bits and Bytes
  Web analytics player WebSideStory launches a reporting tool for its HitBox platform; FTC spam meeting sets a preliminary agenda. Apr 3, 2003
• Bigfoot Interactive Takes Aim at False Positives
  The e-mail marketer integrates list hygiene and content scoring into its e-mail marketing platform, while rolling out a new delivery-monitoring service. Apr 2, 2003
• Microsoft Denies Paid-Search Plans
  UPDATE: A Wall Street analyst says Microsoft is planning its own paid-search moves, but the company says he has it wrong. Apr 2, 2003
• NetRatings Debuts Hispanic Web Measurement Service
  The Internet measurement firm unveils a new service to understand Hispanic Web users and signs up Univision as its charter client. Apr 2, 2003
• Indiana Spam Bill Passes Legislature
  Indiana edges closer to becoming the next state with an anti-spam law in effect. Apr 2, 2003
• Absolut Begins 'Vanilia' Interactive Ad Push
  Following the online launch of its latest flavored vodka, the Swedish vodka giant rollws out a rich media Web ad campaign. Apr 1, 2003
• Salon Gets a Lifeline
  The fiscally challenged e-zine secures $800,000 from previous investors, giving it a little more time to make its new paid- or sponsored-access model work. Mar 31, 2003
• Google, SportsLine.com Ink Search Pact
  The search company will provide both algorithmic search and paid listings for the sports site. Mar 31, 2003
• Google Teams With Ad Networks
  Fastclick and Burst Media sign on to distribute Google's new contextual ads to their stable of 14,000 Web sites. Mar 28, 2003
• Pioneer Unveils Web Video Campaign
  The electronics manufacturer targets the young male demographic with edgy animated Web shorts. Mar 27, 2003
• IAR Bits and Bytes
  People, Entertainment Weekly go behind AOL wall; Jumpstart Digital casts lot with Point Roll; E-Centives reports narrowed net loss. Mar 27, 2003
• Google's Brin: No IPO Plans
  The search star's co-founder jokes the company's too lazy to fill out the S-1, but the company also benefits greatly from staying private. Mar 26, 2003
• IAR Bits and Bytes
  Dow Jones Newswires launches new campaign; Register.com offers paid-inclusion tool; and Coke tries SMS contest in China. Mar 26, 2003
• Calif. Spam Bill Passes Committee
  UPDATE: The bill would fine e-mail marketers $500 for each piece of unsolicited commercial e-mail. Mar 25, 2003
• Yahoo! Exec: It's the Experience, Stupid
  The mega-portal's chief solutions officer explains Yahoo!'s belief that having a great product isn't enough to get Internet users to pay. Mar 25, 2003
• Ask Jeeves Launches Outdoor Ad Push
  The month-long, three-city campaign builds on the success the search engine found from its fall initiative. Mar 24, 2003
• AOL Debuts Saucier Ad Campaign for Broadband
  The $35 million marketing push for its broadband services aims for more sophisticated Web users, altering years of AOL strategy targeting new Internet users. Mar 24, 2003
• News Sites See Traffic Surges, Maintain Reliability
  Web users flood news sites for war news, while the sites mostly maintain excellent reliability. Mar 21, 2003
• War Underway, Online Ad Industry Treads Carefully
  Both publishers and advertisers have taken a cautious approach to online marketing in wartime. Mar 21, 2003
• Top Advertisers Using Online More
  New research from Nielsen//NetRatings shows the top 100 advertisers' messages made up 30 percent of ad impressions in 2002. Mar 20, 2003
• Google Signs Search Deal With Top Korean Portal
  The deal with Daum Communications calls for Google to provide Web search, while rival Overture already signed up the portal for paid listings. Mar 20, 2003
• Top Advertisers Using Online More
  Research from Nielsen//NetRatings shows the top 100 advertisers' messages made up 30 percent of ad impressions in 2002. Mar 20, 2003
• IAR Bits and Bytes
  Covad ad push for small businesses; Lightning Cast raises funds. Mar 19, 2003
• Could Google Have Saved theglobe.com?
  Paid-listings executives gather to celebrate the industry's vigor, while looking ahead to new opportunities like paid inclusion. Mar 19, 2003
• FindWhat.com Launches ROI Tool
  AdAnalyzer helps marketers calculate post-click sales from paid-search programs. Mar 18, 2003
• NetRatings Files Patent Suit
  The lawsuit alleges The NPD Group infringed on NetRatings' Web tracking patent, raising the specter of a return to the industry's patent wars. Mar 18, 2003
• U.S. Hispanics Are Biggest Share of Spanish Speakers Online
  U.S. Hispanics continue to go online, and their numbers now surpass the online populations of Spanish-speaking countries like Spain and Mexico. Mar 17, 2003
• SF Interactive Debuts New Rich Media Ad
  The interactive shop rolls out a new large-format rich media ad featuring multimedia interaction. Mar 17, 2003
• Fireclick Rolls Out Enterprise Analytics Tool
  Netflame Enterprise is its third level of marketing and site analytics offerings. Mar 17, 2003
• IAR Bits and Bytes
  IMS includes Yahoo! channel info; OPA hits the road; and Vanquish refreshes beta. Mar 14, 2003
• Amazon Extends Affiliate Web Services to UK
  Eight months after launching the program stateside, the e-commerce giant extends the program to its British affiliates. Mar 14, 2003
• Yahoo! Launches Personals Ad Blitz
  The portal kicks off an ad campaign for its personals service to sell online dating as fun and exciting. Mar 13, 2003
• Search Guiding More Web Activity
  Search engines' share of site referrals surged in the past year,according to research. Mar 13, 2003
• MTV, Motorola Ink $75M Marketing Pact
  The cross-promotional deal seeks to combine MTV's content and brand with the reach of Motorola's wireless technology. Mar 13, 2003
• Intel Debuts Centrino With Street Hoopla
  The chipmaker looks to build buzz on the street for its new Wi-Fi chip with magenta-clad messengers, sidewalk performers, and a pop concert. Mar 12, 2003
• Search Guiding More Web Activity
  Search engines' share of site referrals surged in the past year, according to WebSideStory. Mar 12, 2003
• AOL Pops Pop-Ups
  UPDATE: The Internet service follows up on its ban of third-party pop-ups with a new browser icon that allows users to block Web pop-up and pop-under ads. Mar 12, 2003
• Web Leads for Busy Execs
  The Net has replaced the newspaper as the first information source of the day, and high-level professionals are spending more time in front of a monitor than a TV. Mar 11, 2003
• Yahoo! Rolls Out New Anti-Spam Features
  The mega-portal rolls out a buffed-up version of its SpamGuard filter for its e-mail users. Mar 11, 2003
• CMR: Internet Ad Market Fell in 2002
  The ad measurement firm says the overall ad market grew 4.3 percent, despite a shaky economy and international uncertainty. Mar 11, 2003
• Citysearch Rolls Out Local Search
  The move comes as Overture readies its own pay-for-performance local search offering. Mar 11, 2003
• The Daypart Is in the Eye of the Beholder
  UPDATE: Nielsen//NetRatings and comScore announce new daypart measurement tools, but the industry lacks a consensus on how to divide the day. Mar 10, 2003
• Forbes.com Breaks Down Execs' Web Use
  The business site's new research finds busy executives make time for the Web, which has replaced the newspaper as the first information source of the day. Mar 10, 2003
• Google in Search Deal with Disney Sites
  The company will provide both algorithmic and paid search for Go.com, Disney.com, Movies.com, and FamilyFun.com. Mar 10, 2003
• BBDO Wins AOL Broadband Account
  The mission: Convert the AOL dialup masses to the wonders of high-speed Net connections. Mar 7, 2003
• Study: Sponsorship Pays Off
  Dynamic Logic says online marketers are beginning to see the benefits of the sponsorship model, as they fight to get their messages through the Web's clutter. Mar 7, 2003
• TiVo Subscriber Base Grows
  The digital recorder company says it will have 1 million subscribers this year -- and advertisers have begun to take notice. Mar 7, 2003
• Return to the Patent Wars?
  Moves in the online coupon sector and ad-serving industry could herald another spate of patent-infringement lawsuits. Mar 6, 2003
• Consumer Spending on Online Content Fell in Q4
  For the first time, the Online Publishers Association tracks asequential decline in consumer spending on Internet content. Mar 6, 2003
• LookSmart Renews Road Runner Agreement
  The search provider extends its agreement with Road Runner to provide paid listings, in addition to editorial search, through April 2004. Mar 6, 2003
• Study: Consumer Spending on Online Content Fell in Q4
  For the first time, the Online Publishers Association tracks a sequential decline in consumer spending on Internet content. Mar 5, 2003
• AOL: Spam Problem Is Getting Worse
  The world's largest ISP tells e-marketers the spam deluge has intensified, making AOL mull stricter e-mail policies. Mar 5, 2003
• Online Ad Execs See Supply, Demand Divergence
  Top sites are running out of ad inventory, but the millions of other commercial Web sites make oversupply a continuing problem. Mar 4, 2003
• IAR Bits and Bytes
  PBS taps TiVO Showcase; and Future Now and iProspect link. Mar 4, 2003
• Sprinks Offers Paid Listings on Content Pages, E-Mail
  The Primedia unit now offers paid listings beyond the search page, joining Google and soon Overture. Mar 3, 2003
• InfoUSA Buys Yesmail
  The e-mail marketing and list-management company is bought as parent company CMGI continues to pare down its portfolio. Mar 3, 2003
• Intel Kicks Off Big Wi-Fi Ad Push
  The chipmaker plans to spend up to $300 million for the launch of its Centrino wireless Internet technology. Mar 3, 2003
• DoubleClick: E-Mail Aided E-Commerce Holidays
  The marketing technology company's fourth-quarter e-mail trend report finds retailers and catalogers tapping into e-mail to drive holiday sales. Feb 28, 2003
• Black Online Population Narrows Adoption Gap
  More than 10 million African Americans are online and nearly a third have broadband in their homes, but Internet penetration still lags behind overall population. Feb 28, 2003
• SportsLine.com Dumps Gambling Business for NCAA Deal
  SportsLine.com entered an agreement with partial owner CBS to produce the official NCAA basketball tournament Web site. Feb 28, 2003
• Read E-Mail, Will Travel
  American Airlines and e-Rewards roll out a new way to build frequent-flyer miles: reading marketing e-mails. Feb 28, 2003
• Avenue A Changes Name to aQuantive
  The company hopes to clear up confusion over the parent company and its business units. Feb 27, 2003
• Google Rolls Out Targeted Ads
  The search company beats rival Overture to the punch with new ads featuring paid listings on content pages. Feb 27, 2003
• Study: Online Place to Find Affluent
  Washingtonpost.com and Nielsen//NetRatings team up for a study that concludes most affluent consumers can be found on the Net. Feb 27, 2003
• Black Online Population Narrows Adoption Gap
  More than 10 million African Americans are online and nearly a third have broadband in the home, but Internet penetration still lags behind overall Internet population. Feb 26, 2003
• Black Online Population Narrows Adoption Gap
  More than 10 million African Americans are online and nearly a third have broadband in their homes, but Internet penetration still lags behind overall population. Feb 26, 2003
• Study: Over 100M Have Used Internet Audio, Video
  Research from Arbitron and Edison Media Research paints a bright picture of Internet broadcasting, with big potential for advertisers. Feb 26, 2003
• Overture to Buy FAST Web Search Unit
  UPDATE: The deal, potentially worth $100 million, comes just a week after the paid-search leader announced its purchase of AltaVista. Feb 25, 2003
• Overture Plans New Products
  With all eyes on its second major commercial search deal in a week, the paid search leader says it will roll out local search and contextual advertising. Feb 25, 2003
• IAR Bits and Bytes
  Sunbelt rolls out IHateSpam for the enterprise; survey shows media buyers upbeat for '03; MSN, The Knot renew vows. Feb 24, 2003
• ComScore Admits Measurement Flaws
  The company changes three months of Media Metrix ratings, saying it underestimated the at-work audience. Feb 24, 2003
• AOL Welcomes Ads to Front Page
  The ISP has begun offering advertisers real estate on its front page, breaking a company taboo as AOL tries to revive its ad business. Feb 21, 2003
• MSN Re-Ups with Inktomi
  Surprising industry watchers, MSN extends its deal with Yahoo!'s latest acquisition, dealing another blow to Overture. Feb 21, 2003
• AOL Claims Progress in Spam War
  The ISP credits its new 'report spam' button for helping to block 780 million pieces of spam a day Feb 21, 2003
• USAToday.com Tests Registration
  The news site cautiously joins other top newspaper sites in requiring users to submit demographic information to access parts of the site. Feb 20, 2003
• Study: At-Work Audience is Huge, Affluent
  More research confirms that marketers can tap into a lucrative audience by shifting advertising online during the day. Feb 20, 2003
• Overture's Gamble
  With its AltaVista purchase, Overture paid a steep price to battle Google and increase its share of the search pie.
• Overture to Buy AltaVista
Feb 19, 2003
• E-Mail Coalition Announces False-Positive Forum
  The NAI's new e-mail group will gather anecdotal information from consumers whose legitimate messages have been blocked by over-aggressive e-mail filters. Feb 19, 2003
• Performics Inks Deal for Coremetrics Analytics<