Archive for Melaney Smith

Showing 52 items

• How to Calculate Lifetime Customer Value
  Yes, you can calculate lifetime customer value! These no-more-excuses tips make the process as painless as possible. Jun 1, 2004
• What Should You Spend to Acquire a Customer?
  What are your options when no financial data are unavailable, time's scarce, and top-level support is nonexistent? May 18, 2004
• Customers: Not What, But Why
  What's good for Joe isn't necessarily good for Jim. Optimizing e-mail campaigns entails optimizing customer knowledge. May 4, 2004
• Where Marketers Go for Information, Part 4: Free Resources
  Where to go for ideas, data, and advice. Last in a series. Apr 20, 2004
• Where Marketers Go for Information, Part 3: Free Resources
  Where to go for ideas, data, and advice. Part three in a series. Apr 6, 2004
• Where Marketers Go for Information, Part 2: Free Resources
  Where to go for idea, data, and advice. Part two in a series. Mar 23, 2004
• Where Marketers Go for Information, Part 1: Free Resources
  Where to go for ideas, data, and advice. Part one in a series. Mar 9, 2004
• What's Customer Data Good For?
  Don't run your business by blindly following others' advice. Feb 24, 2004
• Using Data for the Long Term
  More than a day-to-day scorecard, your data plays an essential role in strategic business evolution. Feb 10, 2004
• Go With the Flow
  Zero budget. Tight schedule. Stunning success (a true story.) Jan 27, 2004
• Bumps in the Sales Road, Part 3
  Customers are hitting bumps along the online purchasing path. How to smooth the road. Last of a series. Jan 13, 2004
• Who Are Your Best Customers?
  Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitability. Jan 8, 2004
• Bumps in the Sales Road, Part 2
  Customers are hitting bumps along the online purchasing path. How to smooth the road. Part two of a series. Dec 30, 2003
• Bumps in the Sales Road, Part 1
  Customers are hitting bumps along the online purchasing path. How to smooth the road. Dec 16, 2003
• Are You Ready for the Holidays?
  Determine cause and effect of your site's holiday revenues. Dec 2, 2003
• The Take-a-Customer-to-Lunch Challenge
  A generation of marketers out there has never met a single customer face to face. The dare: Connect beyond the data points. Nov 18, 2003
• More Data Than Budget, Part 2
  Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Nov 4, 2003
• More Data Than Budget, Part 1
  Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Oct 21, 2003
• Get to Know Your Customers Individually
  Numbers are great, but real insight can be gained from seemingly nebulous survey data. Aug 26, 2003
• Choosing Your Perfect Software Match, Part 3
  If you could have any analytics software in the world, what would it be? Part three of a three-part conversation. Aug 12, 2003
• Choosing Your Perfect Software Match, Part 2
  If you could have any analytics software in the world, what would it be? Part two of a three-part conversation. Jul 29, 2003
• Choosing Your Perfect Software Match, Part 1
  If you could have any analytics software in the world, what would it be? Part one of a three-part conversation. Jul 15, 2003
• Keepers of the Numbers
  Avoid a common pitfall: You give them what they ask for -- they use the data incorrectly. Jul 1, 2003
• ActionableIntelligence, Step One
  Don't know the first thing about Web metrics? How to begin finding a solution -- today. Jun 17, 2003
• Four Steps Toward Actionable Metrics
  Metrics are more than knowledge, they're a means to an end. Jun 3, 2003
• What Should You Measure? Part 3: Common Ground
  So much data, so little time. How do marketers determine what to measure for their online businesses? Part three of a series. May 20, 2003
• What Should You Measure? Part 2: Online Media
  So much data, so little time. How do marketers determine what to measure for their online businesses? Part two of a series. May 6, 2003
• What Should You Measure? Part 1: E-Commerce Metrics
  More data at our disposal, less time to make sense of it. How to tell which measurements are critical. Part one of a series. Apr 22, 2003
• What Should I Be Measuring?
  The question is easy, but the answer isn't. Apr 8, 2003
• Data-Blind
  When the numbers carry too much weight, they're counter-productive. Mar 25, 2003
• In-House Market Research
  Your colleagues can tell you what your customers can't -- or won't. Mar 11, 2003
• Asleep at the Wheel?
  Ignore it? It won't go away. Feb 25, 2003
• Perplexing Pricing Strategies
  So many possibilities, but just one price. Some pricing strategies seen through a skeptic's eye. Feb 11, 2003
• Beyond the Log Files
  How to determine if you use the right metrics and tools to monitor progress. Jan 28, 2003
• Analyzing the Ethics
  Every number cruncher's been there: Speak up or shut up? Put your foot down or keep your head down? Jan 14, 2003
• 'Going Guerrilla' Brings Great Rewards
  Still stuck with time-honored methods of doing market analysis? Break free of your bonds! Dec 31, 2002
• Does a Perfect Web Metrics Tool Exist?, Part 3
  Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part three of a three-part series. Dec 17, 2002
• Does a Perfect Web Metrics Tool Exist?, Part 2
  Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part two of a three-part series. Dec 3, 2002
• Does a Perfect Web Metrics Tool Exist?, Part 1
  Deciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Part one of a three-part series. Nov 19, 2002
• Be Your Sales Team's CIO
  Knowledge is power. When analysts and marketers talk to sales reps -- directly -- revenues rise. Nov 5, 2002
• Who Are Your Best Customers?
  Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitability. Oct 22, 2002
• In the Sea of Analysis Tools, a Lifeboat?
  It's the perennial question: What reporting and analysis systems should I use? Oct 8, 2002
• Data Dreams and Fantasies
  If you could analyze any data you wanted, what would it be? Sep 24, 2002
• Use Usability to Best Advantage
  Think usability tests shouldn't concern you? You might be surprised. Sep 10, 2002
• Eyes Glazing Over? Call in an Expert
  Groundbreaking connections could be as close as the nearest statistician. Aug 27, 2002
• Building a Yield Model, Part 4
  At last, the revenue is coming in! Figure out why and how to get more. Jul 30, 2002
• Building a Yield Model, Part 3
  You've got them to your site, but they haven't started generating revenue yet. In part three of this series, watching them closely. Jul 16, 2002
• Building a Yield Model, Part 2
  Did your marketing bring 'em in? Which parts worked, and which didn't? In part two of a series, how to build and use a yield model. Jul 2, 2002
• Building a Yield Model, Part 1
  To determine what changes in marketing strategy will yield the greatest results, try a yield model. Melaney explains step by step how to put one together. Jun 18, 2002
• Beg. Borrow. Steal. Whine. Cajole. Learn SQL?
  Melaney offers some proven strategies for getting the customer data you need (depending on what's standing in your way). Jun 4, 2002
• The Three Brick Walls Between You and Your Data
  Does a Brick Wall stand between you and Customer Data Nirvana? Use your analysis skills to leap over that hurdle. May 21, 2002
• Yielding Results With a Yield Model
  Creating a yield model is easy (it doesn't even have to be perfect) -- and the insight it provides on your customers will amaze. May 7, 2002

Back to Melaney Smith

• Online Marketing Manager
  Viator.com San Francisco, United States
• 17266
  CNET Networks New York, United States
• Display Media Sales Manager
  Become, Inc Mountain View, United States
• 17086
  CNET Networks San Francisco, United States
• SEO Manager
  Forex Capital Markets (FXCM) New York, United States

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