Archive for Len Ellis

Showing 36 items

• The Interactive Imagination: Storytellers Need Not Apply
  Why big agencies don't get interactive -- and why they probably never will. Oct 22, 2003
• Can Viral Activism Vitalize Democracy?
  Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Oct 8, 2003
• MP3s, Plagiarism, and the Future of Knowledge
  Petty thieves, cheaters, and much greater danger in the new knowledge environment. Sep 24, 2003
• Happy Birthday, GUI
  The latest developments marketers should keep their eyes trained upon. Sep 10, 2003
• The Dawn of Information Markets, Part 2
  Strategic planners, take note. It's a safe bet information futures markets are taking hold. Aug 27, 2003
• The Dawn of Information Markets, Part 1
  Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Aug 13, 2003
• Do These Bells Toll for Thee?
  Telecom trends worth watching. Jul 30, 2003
• 2003 Cyber Lions: Road Map to a Creative Renaissance
  The glass is half full with best practices, and half empty with imitation. Jul 16, 2003
• Cyber Grand Prix: Break the Digital Boundary
  A member of the jury reflects on this year's Cyber Lion winners. Jul 2, 2003
• Wireless Marketing: The Terra Incognita, Part 2
  Mobile's not just another marketing medium. Leverage its difference. Jun 18, 2003
• Wireless Marketing: The Terra Incognita, Part 1
  Wireless marketing -- why it's like, and unlike, any other channel. Part one of two. Jun 4, 2003
• Postmodern Marketers
  Mastering the intangibles of experience. May 21, 2003
• Virtual Identity: An American Blind Spot
  Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part of the problem. May 7, 2003
• Digital Humanism: The Outside of Cyberspace
  The machines may be running the applications, but don't forget who's running the machines. Apr 23, 2003
• Metrics Built for Speed
  New metrics and data provide new competitive advantages: speed and real-time marketing. Apr 9, 2003
• A Solution to the Multichannel Challenge: Smart Submission
  Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Mar 26, 2003
• Connected Age Needs Art and Science
  Perceiving sense and meaning in all that information. Mar 12, 2003
• Last Year's Deals, This Year's Opportunities
  Interactive: what investment bankers say will drive direct-marketing growth. Feb 26, 2003
• Are We There Yet?
  Profound change is never immediate -- a long view of online marketing. Feb 12, 2003
• Spam as Tragedy
  Spam and the culture of concealment. Jan 29, 2003
• CMOs Worldwide Shift Spending to Interactive
  Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Jan 15, 2003
• Echo and the Money Men; or Misinformation in the Information Economy
  When a herd mentality takes hold, it's time to set yourself apart. Dec 18, 2002
• Are You Firing Your Customers?
  Loyalty practices are a mess, because current marketing practices are just plain wrong. Dec 4, 2002
• Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3
  The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Last of a three-part series. Nov 20, 2002
• Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2
  The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Part two of a three part series. Nov 6, 2002
• Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 1
  The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and agencies. Part one of a three part series. Oct 23, 2002
• From Objects of Desire Come Subjects of Attention
  Listen. That sound you hear? It's your customers. They're marketers. You're the target. Oct 9, 2002
• The Interactive Imagination: Storytellers Need Not Apply
  Why big agencies don't get interactive -- and why they probably never will. Sep 25, 2002
• Siding With Goliath: Preaching What Permission Marketing Practices
  Behemoth Intel is championing permission marketing. So why don't the liberal watchdogs see it that way? Sep 11, 2002
• Hustlers, Upstarts, and Top Guns: The Tempo Dimension
  Speed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competition to blink. Aug 28, 2002
• Learning From the World, or Globalization Inverted
  What's the opposite of globalization -- and why is it critical for the Web? Aug 14, 2002
• Digital Humanism: The Outside of Cyberspace
  The machines may be running the applications, but don't forget who's running the machines. Jul 31, 2002
• Virtual Identity: An American Blind Spot
  Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part of the problem. Jul 17, 2002
• From Objects of Desire Come Subjects of Attention
  Listen. That sound you hear? It's your customers. They're marketers. You're the target. Jul 3, 2002
• A Solution to the Multichannel Challenge: Smart Submission
  Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Jun 19, 2002
• Just Another Channel
  Agencies drank the Kool-Aid, then spat it up. No more iDivisions. Digital's now fully integrated into the palette of service offerings. After all, it's just another channel... right? Jun 5, 2002

Back to Len Ellis

• PPC Specialist
  Alpha 411 New York, United States
• Director Ad Network
  Media Giants New York, United States
• Director of Search Engine and Social Media Optimization
  Howcast Media Inc. San Francisco, United States New York, United States
• Director of Search Strategy
  Teleflora Los Angeles, United States
• SEO Manager
  GSI Commerce King of Prussia, United States

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