Archive for Jim Kukral

12 articles
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A Parasiteware Christmas Carol
If Scrooge had been a parasiteware vendor (with apologies to Charles Dickens). Dec 6, 2002
Affiliate Tool Time TV
If power tools can have their own TV show, why not affiliate tools? Nov 22, 2002
Commonsense Web Design for Affiliates
Classic Web site usability never goes out of fashion. Jim offers three ways to make your site a no-brainer for users. Nov 8, 2002
The 19 Days of Christmas
On the first day of Christmas, my merchant gave to me... incentives! Oct 25, 2002
Parasiteware Stew
A volatile potion: affiliates, merchants, networks, and adware. If you can't stand the heat, stay out of the kitchen! Oct 11, 2002
Cookie Monster Merchants
Affiliates, are merchants eating your cookies and not even leaving you crumbs? Sep 27, 2002
Overture Overages?
Fact or fiction? There are rumblings on message boards that pay-per-click numbers might be artificially inflated. What's your experience? Sep 13, 2002
When's an Affiliate Program Not an Affiliate Program?
It looks like an affiliate program, and it smells like an affiliate program -- but it's multilevel marketing. What's the difference? And which program is right for you? Aug 30, 2002
Affiliate Domain Name Anxiety Syndrome
What's in a (domain) name? Search engine rankings, brand equity, customer loyalty, and profits... for starters. Aug 16, 2002
Affiliate Web Site Leaking? Call the Plumber!
Is your site leaking visitors who are gone before they browse or buy? Jim offers six tips for plugging those leaks. Aug 2, 2002
A 'Dear John' Letter to Affiliate Merchants
The support and creativity -- the excitement -- has gone out of our relationship. Jul 19, 2002
U-G-L-Y, You Ain't Got No Alibi...
Like it or not, first impressions are often based on looks alone. Here's how to show your site's best face. Jun 21, 2002