Kathleen Goodwin

Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.

Spring-Clean Your In-House Lists - Tips for scrubbing your most valuable marketing asset. Apr 28, 2004

Move Customers and Prospects Through the Sales Cycle - Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Mar 31, 2004

Beyond the Crystal Ball - New Year's resolutions have come and gone. What's really going to happen this year? Mar 3, 2004

The Buzz Continues: RSS and Newsletters - Feeding your readers -- RSS and e-publishing. Feb 4, 2004

Six Ways to Grow a Subscriber List - It won't happen overnight, but it will happen if you follow these guidelines. Jan 7, 2004

Strategy in Action: A Wrap-Up - A collective critique, with some of the most effective e-newsletter practices. Dec 10, 2003

Strategy in Action: Commonwealth Government - How a state agency's e-newsletter ranks. Nov 12, 2003

Strategy in Action: Hi-Tech, Low Budget - A B2B software company's newsletter, reviewed. Oct 15, 2003

Strategy in Action: What Works in Your Newsletters - How a mall keeps newsletter subscribers enthralled. Sep 17, 2003

Strategy in Action: Evaluation Criteria - Evaluating an e-newsletter: the scoring criteria. Sep 3, 2003

More articles by Kathleen Goodwin ...

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