Archive for Kathleen Goodwin

36 articles
Showing 1 to 20
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Spring-Clean Your In-House Lists
Tips for scrubbing your most valuable marketing asset. Apr 28, 2004
Move Customers and Prospects Through the Sales Cycle
Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Mar 31, 2004
Beyond the Crystal Ball
New Year's resolutions have come and gone. What's really going to happen this year? Mar 3, 2004
The Buzz Continues: RSS and Newsletters
Feeding your readers -- RSS and e-publishing. Feb 4, 2004
Six Ways to Grow a Subscriber List
It won't happen overnight, but it will happen if you follow these guidelines. Jan 7, 2004
Strategy in Action: A Wrap-Up
A collective critique, with some of the most effective e-newsletter practices. Dec 10, 2003
Strategy in Action: Commonwealth Government
How a state agency's e-newsletter ranks. Nov 12, 2003
Strategy in Action: Hi-Tech, Low Budget
A B2B software company's newsletter, reviewed. Oct 15, 2003
Strategy in Action: What Works in Your Newsletters
How a mall keeps newsletter subscribers enthralled. Sep 17, 2003
Strategy in Action: Evaluation Criteria
Evaluating an e-newsletter: the scoring criteria. Sep 3, 2003
Strategy in Action: Listening to Readers
Readers are an invaluable source of market information. Listen and prosper. Aug 20, 2003
The Art of Discipline
Pulling together an e-newsletter plan you can stick with. Aug 6, 2003
Segmentation Secrets
Reader profiling for personalized newsletters. Jul 23, 2003
Morph Your Newsletter
Your e-newsletter can play a bigger role -- if you let it. Jul 9, 2003
Weblogs: Dare We Go There?
Lessons learned: blog tactics for e-newsletters. Jun 25, 2003
Six Ways to Grow a Subscriber List
It won't happen overnight, but it will happen if you follow these guidelines. Jun 11, 2003
Dialogues of Equals
No more hard sell! Four steps to make your newsletter create a dialogue with readers. May 28, 2003
Think Like a Spammer
Understand sleazy -- so your newsletter won't be. May 14, 2003
Rise Above Irrelevancy
Overcome inbox overflow. Develop conversational e-mails that are right on target. Apr 30, 2003
More Fresh Starts
Newsletter in a rut? A challenge to shake things up: change, test, and change some more. Apr 16, 2003