Archive for Kathleen Goodwin

Showing 36 items

• Spring-Clean Your In-House Lists
  Tips for scrubbing your most valuable marketing asset. Apr 28, 2004
• Move Customers and Prospects Through the Sales Cycle
  Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Mar 31, 2004
• Beyond the Crystal Ball
  New Year's resolutions have come and gone. What's really going to happen this year? Mar 3, 2004
• The Buzz Continues: RSS and Newsletters
  Feeding your readers -- RSS and e-publishing. Feb 4, 2004
• Six Ways to Grow a Subscriber List
  It won't happen overnight, but it will happen if you follow these guidelines. Jan 7, 2004
• Strategy in Action: A Wrap-Up
  A collective critique, with some of the most effective e-newsletter practices. Dec 10, 2003
• Strategy in Action: Commonwealth Government
  How a state agency's e-newsletter ranks. Nov 12, 2003
• Strategy in Action: Hi-Tech, Low Budget
  A B2B software company's newsletter, reviewed. Oct 15, 2003
• Strategy in Action: What Works in Your Newsletters
  How a mall keeps newsletter subscribers enthralled. Sep 17, 2003
• Strategy in Action: Evaluation Criteria
  Evaluating an e-newsletter: the scoring criteria. Sep 3, 2003
• Strategy in Action: Listening to Readers
  Readers are an invaluable source of market information. Listen and prosper. Aug 20, 2003
• The Art of Discipline
  Pulling together an e-newsletter plan you can stick with. Aug 6, 2003
• Segmentation Secrets
  Reader profiling for personalized newsletters. Jul 23, 2003
• Morph Your Newsletter
  Your e-newsletter can play a bigger role -- if you let it. Jul 9, 2003
• Weblogs: Dare We Go There?
  Lessons learned: blog tactics for e-newsletters. Jun 25, 2003
• Six Ways to Grow a Subscriber List
  It won't happen overnight, but it will happen if you follow these guidelines. Jun 11, 2003
• Dialogues of Equals
  No more hard sell! Four steps to make your newsletter create a dialogue with readers. May 28, 2003
• Think Like a Spammer
  Understand sleazy -- so your newsletter won't be. May 14, 2003
• Rise Above Irrelevancy
  Overcome inbox overflow. Develop conversational e-mails that are right on target. Apr 30, 2003
• More Fresh Starts
  Newsletter in a rut? A challenge to shake things up: change, test, and change some more. Apr 16, 2003
• Newsletter Content: Time for a Fresh Start!
  Newsletter spring cleaning: eight tips for fresher content. Apr 2, 2003
• Spam and Blacklists
  Blacklists: the black holes of e-mail marketing. Mar 19, 2003
• Spam: Taking Control
  Five steps toward ensuring your e-newsletter reaches subscriber inboxes. Mar 5, 2003
• Putting B-Blogs Into Action
  Kathleen wraps up her b-blog discussion with how to start your own. Feb 19, 2003
• B-Blogs Cause a Stir
  Kathleen offers b-blog resources for business bloggers. Feb 5, 2003
• Meet the B-Blog
  Beyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Jan 22, 2003
• Get With the Trends in 2003
  Don't get left behind as the art and science of e-newsletters moves forward. Jan 8, 2003
• Think Like a Publisher, Part 2
  Compelling newsletter content doesn't happen on its own. It takes a solid business plan to build a successful newsletter strategy. Here are a few tips on the whats, whys, and hows. Dec 12, 2002
• Think Like a Publisher, Part 1
  Got an e-newsletter? You're a publisher! You need to think like one. Here's how. Nov 27, 2002
• More E-Newsletter Metrics
  The whys -- and hows -- of measuring your e-newsletter's performance. It could be the only CRM tool you'll ever need. Nov 13, 2002
• The Rules of Engagement, Part 3
  Measure what you never could before. Oct 30, 2002
• The Rules of Engagement, Part 2
  You know who your e-newsletter should go to, but what should you send? Oct 16, 2002
• The Rules of Engagement, Part 1
  When you're courting customers with email newsletters, the first step is knowing your prospective mate. Oct 2, 2002
• Power-Packed Microsites
  A microsite isn't just a landing page. It's a turbocharged complement to your email newsletter. Sep 18, 2002
• Dynamic Duo: E-Newsletter and Microsite
  Six steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum of its parts! Sep 4, 2002
• 'Smart' Newsletters: Seven Techniques
  Smart marketers learn to use 'smart' newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Aug 21, 2002

Back to Kathleen Goodwin

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