Paul Soltoff
Paul Soltoff is the chief executive officer of SendTec, Inc., a direct marketing services company specializing in customer acquisition. SendTec combines extensive direct response experience with proprietary technologies to produce scalable results. Principal services include performance-based online marketing, offline direct response marketing and direct response television. SendTec represents advertising agencies and advertisers such as RealNetworks, AARP, Monster.com, AAA, Punch Software, MyPoints, Grey Worldwide, Cosmetíque Cosmetics, Columbia House, and Euro-Pro. Prior to starting SendTec, Paul was a founder and EVP of Saatchi and Saatchi's DRTV division in New York and has over 25 years of advertising, media and direct marketing experience.
Recent articles by Paul Soltoff
For Richer, for Poorer
How -- and why -- to segment customer lists by income and brand affinity.
Jun 27, 2005
Pull the E-Mail Trigger
Event-based trigger e-mail is a great addition to your e-mail toolbox.
May 16, 2005
Personalize and Customize E-Mail
Still sending generic e-mail to everyone on your list? It's high time to personalize and customize.
Apr 18, 2005
E-Mail List Testing, Step by Step
If you must rent, here's how to identify winning e-mail lists.
Apr 4, 2005
Does CAN-SPAM Hurt Compliant Marketers? Part 2
Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Last of a series.
Mar 21, 2005
Does CAN-SPAM Hurt Compliant Marketers? Part 1
Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Part one of a series.
Mar 7, 2005
Use E-Mail to Boost Offline Retail Sales
If your bricks-and-mortar store doesn't use e-mail, you may be missing a huge opportunity. How to build an in-store e-mail program.
Feb 7, 2005
Fuel-Efficient E-Mail Marketing
Three ways to mine rural prospects and customers.
Jan 24, 2005
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