Archive for Paul Soltoff

79 articles
Showing 1 to 20
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For Richer, for Poorer
How -- and why -- to segment customer lists by income and brand affinity. Jun 27, 2005
Is Your E-Mail List Clean or Dirty?
The hows and whys of e-mail list cleansing. Jun 13, 2005
Pull the E-Mail Trigger
Event-based trigger e-mail is a great addition to your e-mail toolbox. May 16, 2005
One Size Does Not Fit All: Offers and Messaging
Keeping personalized e-mail on message for different list segments. May 2, 2005
Personalize and Customize E-Mail
Still sending generic e-mail to everyone on your list? It's high time to personalize and customize. Apr 18, 2005
E-Mail List Testing, Step by Step
If you must rent, here's how to identify winning e-mail lists. Apr 4, 2005
Does CAN-SPAM Hurt Compliant Marketers? Part 2
Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Last of a series. Mar 21, 2005
Does CAN-SPAM Hurt Compliant Marketers? Part 1
Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Part one of a series. Mar 7, 2005
Use E-Mail to Boost Offline Retail Sales
If your bricks-and-mortar store doesn't use e-mail, you may be missing a huge opportunity. How to build an in-store e-mail program. Feb 7, 2005
Fuel-Efficient E-Mail Marketing
Three ways to mine rural prospects and customers. Jan 24, 2005
Improve E-Mail Results With Product Ratings
How to effectively use consumer endorsements in e-mail campaigns. Jan 10, 2005
Improve E-Mail Response: Test Numerous Variables
How to test e-mail variables, step by step. Dec 27, 2004
E-Mail Holiday Shopping Reminder Service
Implement this simple idea now to generate lots of business later. Dec 13, 2004
Use E-Mail to Sell Consumables
If you give away the razors, you can sell customers the blades. Nov 29, 2004
E-Mail Marketing to College Students 101
They're online and big spenders, and they've been saturated with advertising since they were born. Some tips for communicating with the college demographic. Nov 15, 2004
In E-Mail We Trust?
Build a bond of trust into e-mail campaigns. Nov 1, 2004
Customer Service E-Mail Can Compromise Sales E-Mail
Most direct response businesses count on additional purchases to turn a profit. So why do they annoy customers with poor customer service e-mail? Oct 18, 2004
Two E-Mails for the Price of One
Add a little promotion to informational e-mail messages -- tactfully. Oct 4, 2004
Test Your E-mail System
Make sure all the e-mail processes and procedures you believe are happening in your company are, in fact, happening. Sep 20, 2004
Why Aren't There More E-Mail Testimonials?
Testimonials add credibility to e-mail campaigns with minimal cost or effort. Here's how to get started. Aug 23, 2004