Archive for Gary Stein

Showing 126 items

• Honey, Social Media Shrunk Big Business
  Online marketing has become personal again. Here are a few rules to guide your big, or small, business. Jun 23, 2009
• The Dawn of a Totally New Mobile Marketing
  A massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Jun 9, 2009
• The Era of Short URLs
  If you're using social networks for marketing, begin using a URL shortener now. May 26, 2009
• Open Position: Media Earner
  The media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. May 12, 2009
• A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video
  What marketers can learn from a video that went viral. Apr 28, 2009
• Testing the Microblogging Promise
  Four steps to getting started on Twitter to build your online presence. Apr 14, 2009
• Social Media 2009 = Search 2002
  Three predictions for social media marketing in the coming year. Mar 31, 2009
• A Direct Marketing Revolution
  Once advertisers get a sense of the power they have with Facebook Pages, they're going to become addicted to it. Mar 17, 2009
• Innovating Our Way Out of the Downturn
  Three innovations hold promise for online advertising's recovery. Mar 3, 2009
• Five New Ways to Communicate in Social Media
  How to leverage relationships and assets in Twitter, Facebook, MySpace, Flickr, and other social media. Feb 17, 2009
• Remarkable Technology You've Likely Never Heard Of
  JQuery code can be used to display, manipulate, control, and interact with things on a Web page. Marketers should take note. Feb 3, 2009
• An Open Letter to Big Media
  Four things that big media can do immediately to compete in an increasingly competitive digital world. Jan 20, 2009
• Low Investment Interactions: The Next Tiny Huge Thing
  How a small interaction can promise a big result to an entire community. Jan 6, 2009
• Twitter Monetization Is Totally Irrelevant
  What happens when projects are fueled by innovation and supported by infrastructure. Dec 23, 2008
• TV Is Dead...Not!
  Advertisers must keep a cool head with technology and its constant march of improvements. Dec 9, 2008
• Developing a Human Asset Strategy
  Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Nov 18, 2008
• Using Performance Advertising to Learn
  Not having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. Nov 4, 2008
• MySpace Ads and the Big Leap
  This whole social networking thing is beginning to make some sense. Oct 21, 2008
• Comments Unbecoming
  Five things to remember about venturing into a community and dealing with comments about your brand. Oct 7, 2008
• How Can I Best Use This (Ad) Space?
  Clearly, the way for online advertising to evolve is simple: stop trafficking banners. Sep 23, 2008
• Advertising and the Next Wave of Browsers
  What the next wave of browsers means for advertising. Sep 9, 2008
• Is It Time for Social Search?
  Search is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around getting groups of people interconnected. Aug 26, 2008
• Driving Offline Sales via Online
  Tips for showing the marketing value of an e-commerce site and ensuring your offline sales team is in sync with the online customer. Aug 12, 2008
• Three Places to Measure the Value of Friends
  As marketers amass friends in online social media, here are some approaches to measuring the value of a friend, in real dollars. Jul 29, 2008
• Monetizing the Social Networks
  Should social networks allow their users to monetize their networks? Jul 15, 2008
• Marketer/Starmaker: 15MB of Fame
  Online marketers can give people the space and the opportunity to be famous. Here's where they can begin. Jul 1, 2008
• Advertising's Plans for the Summer
  Four places where you will find digital advertising during your travels in the next three months -- and well beyond -- if things work out. Jun 17, 2008
• Go Viral or Bust
  Tactics to help spread your marketing campaign message. Jun 3, 2008
• The Fluid Dynamics of Branding
  An online "collective experiment" reinforces how a brand belongs to the community. May 20, 2008
• Grand Theft Advertising: Revisiting In-Game Ads
  Video games are the single hottest spot in the media solar system for innovation and experimentation. What CMOs need to know about them. May 6, 2008
• Churn, Churn, Churn
  Most campaigns focus on gaining new customers. Why churn should be a top priority instead. Apr 22, 2008
• Partly Cloudy: The Web's Future Is in the Air
  Get your head into cloud computing; now's the time to dream. Apr 8, 2008
• Want Results? Cut the Complexity!
  For every step in a marketing and advertising project, there's a conversion. Do the math. Mar 25, 2008
• Search and the Transparent Revolution
  Google Analytics's Benchmarking Service opens the door to online advertising's black box. Will it make advertisers stronger? Mar 11, 2008
• The Brand Fan Marketplace
  Three ways marketers can keep brand fan sites strong and consistent. Feb 26, 2008
• The Technology of Connections
  Social graphs represent an amazing opportunity not just for people with friend connections but also for brands. Feb 12, 2008
• The Long Road to Online Communications Planning
  What is communications planning, and why does it bring online media into the spotlight? Jan 29, 2008
• The Internet and the Coupon Problem
  If there was ever a business problem interactive technology could solve, it's the problem of coupons. Jan 14, 2008
• Politics and Search Engine Position
  How are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner. Dec 17, 2007
• The New Digital Altruism
  How social networks may be a fundamentally different medium for advertisers. Dec 3, 2007
• Great, Free Consumer-Research Tools
  These handy online tools help marketers get a quick insight into a marketplace. Nov 19, 2007
• Look, It's TV!
  How Hulu.com and the Google-Nielsen partnership are helping the television industry adapt and evolve. Nov 5, 2007
• PPC Not Dead After All?
  The ad model reaches middle age, getting a facelift from targeting and optimization. Oct 22, 2007
• RIP, PPC
  Rich media ads, video units, and even simple banners that are very well targeted are getting excellent results. Is it time to eulogize pay-per-click advertising? Oct 8, 2007
• Bend, Don't Break From, Traditional Media
  Explore nontraditional media. Don't become their guinea pig. Sep 24, 2007
• Understanding Brand Crackers and Hackers
  Learn how one's a threat to business and the other's a help. Sep 10, 2007
• Video Ads Go in Line, in Time
  The inline ad for videos hits the big time. Aug 27, 2007
• Can Search Help Account Planning?
  Search and the next-gen account planner. Aug 13, 2007
• A Peek into the Ad Measurement Crystal Ball
  What academia is thinking about online measurement. Jul 30, 2007
• Advertising on Social Networks: The Third Wave
  The network is becoming a platform. Jul 16, 2007
• Managing Toward Virality
  Creating a viral campaign is difficult, if not impossible. Virality is a goal, not a guarantee. Jul 2, 2007
• A Higher Standard: Interactive Advertising Metrics
  Why should online be held to a particularly high standard of measurement? Jun 18, 2007
• A Fresh Look At Ad Networks
  Online ad networks may not be the first buy for many campaigns, but they deserve a lot more respect from marketers. Jun 4, 2007
• Advertising to Digital Natives
  Marketing to the generation that's always known the Internet means we need to listen, not tell. May 21, 2007
• Make Your Own Category
  Match online content to your audience's ad expectations and create a new category of ads and consumers. May 7, 2007
• Advertising as an Automated Task
  A warm welcome to our new algorithmic overlords. Apr 9, 2007
• Online Video Advertising's Breakout Moment
  The five most critical issues facing online video advertising. Mar 26, 2007
• Near-Game Advertising
  Ad-friendly niches in the game space. Mar 12, 2007
• App-vertising: Reach Users via Online Applications
  What's the best way to advertise in an online spreadsheet? Feb 26, 2007
• The Online Super Bowl?
  Bigness translates to the Web -- if you speak the language. Feb 12, 2007
• Ad, Interrupted
  The five forces that disrupt advertising. Jan 29, 2007
• Understanding Trust
  If consumers don't trust you, you can't be successful. Dec 18, 2006
• What Will Drive Online Ads Next Year?
  The killer tech and tactic that will open up new opportunities and challenges in 2007. Dec 4, 2006
• How to Write an Interactive Strategic Brief, Part 2
  Next, identify the rational and emotional. A primer on writing a strategic brief for an interactive project. Last in a series. Nov 20, 2006
• How to Write an Interactive Strategic Brief, Part 1
  First, draw a triangle. A primer on writing a strategic brief for an interactive project. Nov 6, 2006
• The Perfect Multichannel Campaign
  Sony transcends from advertising to actual content. Oct 23, 2006
• The New Vertical Search
  Instead of searching the "now," search the yet-to-be. Farecast uses data to generate both understanding and deeper value. Oct 9, 2006
• What's Going on With Internet Ad Inventory?
  The ad inventory shortage has more to do with inefficiency than with any actual shortage. Sep 25, 2006
• Clique-Through: Deep Reach With Small Audiences
  The advertising industry's focus on viral marketing belies our obsession with reach, sometimes at the expense of effectiveness. Sep 11, 2006
• Is Web 2.0 Advertiser-Friendly?
  Does an opened revenue stream also open an audience exodus? Aug 28, 2006
• Second Life: The Database of Aspirations
  Advertising's second life in a virtual world. Aug 14, 2006
• Click Fraud Rears Its Ugly Head
  What should PPC vendors do about click fraud? Take it seriously. Jul 31, 2006
• Crowdsourcing
  Beyond consumer-generated media into the next big creative concept in marketing. Jul 17, 2006
• Marketing Haiku
  Six haiku: One for each of the most significant trends in online advertising and marketing in the first half of 2006. Jun 5, 2006
• A Bigger, More Blended Industry
  How interactive agencies operate in the near future will be affected by the influx of new employees. May 22, 2006
• Secrets in a Networked World
  The more people who know a secret, the less valuable it becomes... especially online. May 8, 2006
• The "More Me" Internet
  The Web is a tool for self-actualization. And that's great news for marketers. Apr 24, 2006
• CGM as an Advertising Tactic
  We're in the midst of a marketing revolution in which the consumer has control. But advertisers still must find ways to gain control to help achieve their goals. Apr 10, 2006
• The High Cost of Bad Clients
  Clients are an agency's lifeblood. But that doesn't mean they're all good. Mar 27, 2006
• New Media, Same Problems
  Understanding media is comparatively easier than understanding marketing. Mar 13, 2006
• Last-Mile Marketing
  Break all the rules? The spirit may be willing, but the processes are weak. Feb 27, 2006
• Marketer's Paradise: Owning the Channel Itself
  Connecting the magic :30 spot with a Web site is a great way to leverage the eyeball investment. Now Bud prepares to take this a step further. Feb 13, 2006
• What Skill Should You Learn Next (and Why)?
  What interactive marketers must know to stay in the game. Jan 30, 2006
• Deciphering Google
  Can Google protect its position as the Guide to the Internet? Dec 19, 2005
• The Sudden iTV Revolution
  After a decade's worth of talk, is the iTV revolution upon us? Dec 5, 2005
• No Blogs Next Year
  By the end of 2006, hardly anyone will read blogs anymore. Nov 21, 2005
• Local Search: Just About Ready
  Local search hasn't taken off they way some predicted. But it's about to. Nov 7, 2005
• Consumer Engagement: Breaking the Perfect Measurement Myth
  The Perfect Measurement Myth says Internet activity is countable. But do we count the right things? Oct 24, 2005
• The API ROI
  APIs aren't just for programmers. They're important for marketers, too. Oct 10, 2005
• Brand Gossip: What Customers Say When You Leave the Room
  Gossip plays an important role in your business' success... or failure. Sep 26, 2005
• Royal Flush: Making Landing Pages Pay Off
  Win the pot by playing your best landing-page cards. Sep 12, 2005
• Second-Generation Contextual Networks
  The second generation is being defined with control for publishers. Aug 8, 2005
• Search Branding: Loving the Clicks That Don't Convert
  Can search construct relationships between consumers and brands? Jul 11, 2005
• The 1,000 Points of the Vertical Search Light
  Vertical search: how it will work -- and how it will pay. Jun 13, 2005
• SEM Agencies: Prepare to Play Musical Clients
  Churn alert! How search agencies can work to retain their clients. May 16, 2005
• Promote Your Company With a Blog
  How can a blog do to promote a company? Best practices, gleaned from the blogging trenches. Apr 18, 2005
• Integrating Search With TV Ads: The Next Generation
  More and more consumers search for a product immediately after seeing a commercial for it. Be ready. Mar 21, 2005
• Blogs: Some Rights Reserved
  What's fair use of RSS feeds? Jan 24, 2005
• Favorite Topics of 2004
  Not the best, nor the worst, but the most interesting interactive marketing issues of this past year. Dec 27, 2004
• How to Avoid the Mistakes of Online Branding
  This time, let's do it right -- from a position of strength, not desperation. Nov 29, 2004
• An Introduction to Dynamic Attitude Analysis, Part 2
  Monitoring online chatter is easier than you think. Last of a series. Nov 1, 2004
• An Introduction to Dynamic Attitude Analysis, Part 1
  Monitoring online chatter is easier than you think. Part one of a series. Oct 4, 2004
• Combating the Rising Cost of Keywords
  Are search keywords artificially high or artificially low? Aug 9, 2004
• The Integration That AlmostWas
  OLN misses the Tour de France branding cycle. Jul 12, 2004
• Persistence of Vision
  Online services must consider brand experiences beyond the browser window. Jun 21, 2004
• Search Challenge: Evolve from "Result" to "Response"
  Has the search community lost its focus? Jun 14, 2004
• Dragging Search Above the Line (by the Scruff of Its Neck)
  SEM for brand managers: a primer. May 17, 2004
• Trademark Bidding on Google
  How brands can minimize competitive threats now that others can bid on trademarked keywords. Apr 19, 2004
• Inclusion and Its Discontents
  Yahoo's new Site Match program put the company on the brink. How the company can convince marketers, and consumers, it's doing the right thing. Mar 22, 2004
• Relationship Businesses: Building Brand Loyalty
  How to win consumers' love. Feb 23, 2004
• Going Big: The Media Buy Is the Message
  Super Bowl ads: Big is big. Leveraged big is bigger. Jan 26, 2004
• SEM Predictions for 2004 (The Analyst's View)
  Who has the better crystal ball, our SEM CEO or our industry analyst? Time, of course, will tell. Dec 29, 2003
• Introducing the ELF Report
  In which ELVES are surveyed (using pretty dicey methodology, if you ask us) about the state of the industry. Dec 1, 2003
• Persistence of Vision
  Online services must consider brand experiences beyond the browser window. Nov 3, 2003
• Where Brand and Direct Intersect
  Advertising isn't either brand or direct at the intersection of experience and interaction. Oct 6, 2003
• Adware and Brand Relationships
  Are consumers as loyal as marketers believe? WhenU think about it... perhaps not. Sep 15, 2003
• Online Advertising's Jobless Recovery
  What it means for agencies, advertisers, employees, and job-seekers. Aug 18, 2003
• Whose Rebound Is This Anyway?
  Yahoo!'s news was great, just not great enough. Jul 21, 2003
• Online Branding: The Next Generation
  Four solid attributes of strong online brands. Jun 23, 2003
• Inferred and Expressed Contextual Advertising
  Relevant and not-exactly relevant. Why both matter to advertisers in the contextual-ad game. Apr 28, 2003
• Advertise During War Time?
  Absolutely. Reasons why, and four critical considerations for marketers who continue campaigns in difficult, uncertain, and sensitive times. Mar 31, 2003
• The Life-Stage Marketing Opportunity
  Think brand preference is determined when we're young? You're missing half a dozen opportunities to touch loyal consumers. Mar 17, 2003
• Seeking the Online Golden Snitch
  Leave paradigm-shifting products for later. It's time to solve the problems we already know about. Jan 27, 2003
• Balancing Preference and Persuasion
  There are three types of online currency. What are they -- and what do you want consumers to spend on your site? Jan 6, 2003
• The Spontaneity Mandate
  Spontaneity: Consumers want it, the Web's the place to get it. What it is, who's using it well -- and how to get it into your campaign. Dec 16, 2002
• Forced Entry: The Intrusiveness Question
  Intrusiveness: Nowhere near as bad as irrelevance. Nov 25, 2002

Back to Gary Stein

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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