Archive for Gary Stein

136 articles
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The Merger of Social Networking and Search
As Google rolls out Social Search, online marketers must think about including a social marketing plan in their search plans. Nov 10, 2009
Why Brands Should Consider a Facebook App
Follow the FarmVille example. Oct 27, 2009
How Social Media Is Changing Media Planning
In social media, a marketing message can be modified as it's passed around. That's a scary and exciting thought. Oct 13, 2009
How to Use Twitter to Become a Marketing Genius
A list of people and services that should be on every online marketer's radar. Sep 29, 2009
Welcome to the Gadget Era
With the definition of "being online" changing, here are five things that marketers can do to ensure that consumers find and interact with your brand. Sep 15, 2009
9/18/09: The Day Advertising Changed Forever
The big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Sep 1, 2009
The Five Biggest Mistakes in Measuring Social Media
Attention world: It is now time to take social media seriously. Aug 18, 2009
How to Keep Your Interactive Marketing on Track
Follow Sir Topham Hat's rule: be useful. Aug 4, 2009
Does Tweeting Generate Any Lasting Value?
Twitter's trending topics hold opportunity for brands to connect with consumers. Jul 21, 2009
A Three-Point Plan to Save U.S. Newspapers
Newspapers have an important role to play in communications. But they have to figure out how to survive in the Digital Age. A three-point plan to save them. Jul 7, 2009
Honey, Social Media Shrunk Big Business
Online marketing has become personal again. Here are a few rules to guide your big, or small, business. Jun 23, 2009
The Dawn of a Totally New Mobile Marketing
A massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Jun 9, 2009
The Era of Short URLs
If you're using social networks for marketing, begin using a URL shortener now. May 26, 2009
Open Position: Media Earner
The media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. May 12, 2009
A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video
What marketers can learn from a video that went viral. Apr 28, 2009
Testing the Microblogging Promise
Four steps to getting started on Twitter to build your online presence. Apr 14, 2009
Social Media 2009 = Search 2002
Three predictions for social media marketing in the coming year. Mar 31, 2009
A Direct Marketing Revolution
Once advertisers get a sense of the power they have with Facebook Pages, they're going to become addicted to it. Mar 17, 2009
Innovating Our Way Out of the Downturn
Three innovations hold promise for online advertising's recovery. Mar 3, 2009
Five New Ways to Communicate in Social Media
How to leverage relationships and assets in Twitter, Facebook, MySpace, Flickr, and other social media. Feb 17, 2009