Ben Isaacson

Ben Isaacson is the privacy & compliance leader for Experian, overseeing many of the e-mail policy issues facing direct marketers. Most recently, Ben served as a principal with The Isaacson Group, an interactive marketing and e-policy consultancy. Prior to that, Ben served as executive director of the Association for Interactive Marketing(AIM), a DMA subsidiary.

Authentication: A Good Start, Not a Final Answer - E-mail authentication's future, and how it will affect legitimate e-mailers. Jun 7, 2004

E-Mail Accreditation: Giving Credit Where Credit's Due - Third-party e-mail accreditation becomes a reality at last. E-mailers who do their homework will get good report cards. May 24, 2004

Whitelists and Filters - A whitelist is a badge of honor to e-mailers, a testament to their legitimacy. But the badge may be plastic, not gold. May 10, 2004

Gmail and Search/E-Mail Integration - Marketing breakthrough or brave new world? Apr 26, 2004

What's Your Primary Purpose? - The deadline for public suggestions on CAN-SPAM has been extended. Important issues to comment on. Apr 12, 2004

Help Stop Do Not E-Mail - The request for public comments on the proposed Do Not E-Mail Registry is about to close. Mar 29, 2004

Is E-Mail in Spyware's Crosshairs? - Think spyware has nothing to do with your e-mail marketing campaign? Think again. Mar 15, 2004

CAN-SPAM and E-Mail Sender Fields - Who (or what) is your e-mail 'from'? The question now goes beyond response and open rates to legal compliance. Mar 1, 2004

What I Learned at Spam Camp - CAN-SPAM is only in phase one. How the law evolves depends on who provides the input. Feb 2, 2004

2004: The Year of Suppression - CAN-SPAM is just the beginning. Unsubscribing, and staying unsubscribed, is the big issue for consumers and e-mailers alike. Jan 5, 2004