Archive for Mark Redetzke

Showing 28 items

• Happy Ending
  Our interactive media buyer rides off -- not into the sunset, but the sunrise. Mar 9, 2004
• Upfront About the Absurd
  Mardi Gras is great preparation for an interactive media buyer poised to penetrate the upfront. Feb 24, 2004
• Latent Conversions
  Why too much data can be a bad thing. Feb 10, 2004
• Agencies and SEM: Howdy, Partner
  For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. Jan 27, 2004
• Five More Media Predictions for 2004
  Broadband will drive the changes this year. Jan 13, 2004
• Emerging Trend: Optimizing Based on Brand Metrics
  Online is a proven branding medium. Now advertisers can optimize online brand advertising. Dec 30, 2003
• Targeting the Evangelist
  A little evangelism goes a long way -- especially when budgets are tight. Dec 16, 2003
• Don't Talk Amongst Yourselves
  No need to preach to the converted. There's plenty of ignorance to combat. Dec 2, 2003
• Angry Young Media Buyer
  How do media buyers view their clients, agencies, and vendors? Well, Mark's having one of those days. Nov 18, 2003
• Thoughts on the Planning Season
  This year, online's competitive edge may finally emerge. Nov 4, 2003
• Down On the Farm
  Rural South Dakota: who's the Luddite? Our own interactive agency media buyer. Oct 21, 2003
• Hub Media Strategy
  The Web as the center of a communications plan. It's smart. It works. So why are agencies spinning their wheels? Oct 7, 2003
• Mountains Out Of Molehills
  Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium. Sep 23, 2003
• Are We Ready for Specialized Agencies?
  You've got your media shops and your creative shops. Should the twain meet? Sep 9, 2003
• How to Budget for Internet Advertising
  How much should your client spend online? A methodical, three-step approach to budgeting. Aug 26, 2003
• Flash Mobs: Viral Distribution Matters
  How to increase the viral aspect of your campaigns. Aug 12, 2003
• What's Your Client's Database Doing for You?
  You know about direct response, so why are you shying away from e-mail? Jul 29, 2003
• Justify Your Existence in 60 Minutes (or Less)
  Three solid arguments for adding online to the media mix (in case they weren't listening the first time). Jul 15, 2003
• A Commentary on Online Creative
  Mark's just a media guy. Why is he the one thinking all this stuff up? Jul 1, 2003
• Think Global, Sell Local
  A new era in localized online media. Jun 17, 2003
• Reality Programming for Agencies
  Theerosion of network TV. Up to 20 percent of your audience isn't watching TV... and the number's rising. Jun 3, 2003
• Emerging Trend: Optimizing Based on Brand Metrics
  Online is a proven branding medium. Now advertisers can optimize online brand advertising. May 20, 2003
• Leverage the Upfront for the Web
  How to leverage this long-standing institution from an online perspective. May 6, 2003
• The Role of CPA in the Media Buy
  Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Apr 22, 2003
• Leveraging the Internet for Segment-Based Marketing
  Razor-sharp targeting to the masses. Long promised, finally becoming an online reality. Apr 8, 2003
• The Integration Opportunity, Part 2: Facilitating Integration
  Long-term organizational changes would certainly help integration, but what can you do now? Mar 25, 2003
• The Integration Opportunity, Part 1
  Integration works well now, but real promise is still down the road. Mar 11, 2003
• How to Budget for Internet Advertising
  How much should your client spend online? A methodical, three-step approach to budgeting. Feb 25, 2003

Back to Mark Redetzke

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