David Cohen
Before joining
Universal McCann Interactive,
David Cohen was North America media director at Zentropy Partners. At UM Interactive, he plays a pivotal role in integrating interactive media into clients' overall marketing and media plans. David oversees all interactive media strategy, including planning, buying and analysis operations in the New York office. Current client responsibilities include: Wendy's International, Johnson & Johnson, Sony Electronics, Marriott International and Bacardi. David is active in many industry organizations and speaks frequently at seminars and lectures for the Advertising Club of New York and the American Association of Advertising Agencies (4A's).
Recent articles by David Cohen
New-Business Best Practices -
It's not just what you win, but how you win it. Nov 9, 2005
Intellectual Calisthenics -
Interactive advertising would be so much more effective if we could... Oct 26, 2005
I Hate Search -
The lamentations of a media executive of a major ad agency. Oct 12, 2005
Home Page Madness -
What makes portal home pages such appealing media buys, and how's the market shaping up for this form of online primetime? Sep 28, 2005
Setting Objectives and Success Measures -
Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures and eliminate second-guessing. Aug 31, 2005
CRM: Everyone's Doing It -
CRM is no longer a specialized skill set for the direct response elite. Aug 17, 2005
Podcasting: Flavor of the Month -
Blogging and social networking are so last quarter. Aug 3, 2005
The New Wild West, Part 2: iTV -
A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Last of a series. Jun 22, 2005
More articles by
David
Cohen
...
