James Hering

As SVP and director of interactive marketing at t:m interactive, JamesHering's teamdevelops a full range of interactive solutions for a variety of clients.Since 1994, he's been involved in development and evolution of AmericanAirlines' AA.com. With over 10 million registered users, it's one of theworld's most successful e-commerce sites. James' experience includes contentpublishing and development; online CRM; sponsorship/partnerships; searchengine marketing; and execution and implementation of AA's award-winninginteractive campaigns. Other client experience includes Adams Golf, BellHelicopter, eiStream, Nationwide Insurance, Nortel Networks, Match.com,SABRE Travel Information Network, Subaru of America, Reno Air, Nestle Foods,Texas Instruments, Texas Tourism and Pizza Hut. His group's honors includethe Internet Marketing Association's Excellence in Interactive Marketing,WebAwards for Site Design, Communication Arts, NY Festival, iNOVA awards,CASIE Interactive awards and @d:Tech awards.

Recent articles by James Hering

Will Branded Keywords Kill Search? - Free use of branded search terms will allow the market to determine who survives. But what about respect for intellectual property? Dec 21, 2004

Merging Offline and Online Tracking - Online accountability is driving new demand for offline metrics. Dec 7, 2004

Upping the Ante in Localized Targeting - SuperPages.com's new functionality will once again change the landscape for localized targeting. How will you adapt? Nov 23, 2004

Local Targeting: The Old-Fashioned, Easy Way - If Internet Yellow Pages aren't part of your media plan, it's time for another look. Nov 9, 2004

Managing the Frequency Curve - How many times should users be exposed to an ad? Oct 26, 2004

Online Creative Innovation: Repurposing TV Spots? - Repurposing TV spots for online is tempting -- but is it a creative cop-out? Oct 12, 2004

Why I Love Online Badvertising - How to create really bad online ads in only five easy steps. Sep 28, 2004

Fourth-Quarter Tune-Up: Five Keys to End the Year Strong - Don't let the rest of this year's campaigns slip through the cracks as you look to 2005. Five ways to meet -- or exceed -- expectations. Sep 14, 2004

Campaign URLs: Readers Respond - Master of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Aug 31, 2004

Campaign URLs: What's the Right Address? - Master of which domain? Is it better to use a dedicated campaign URL or the client's brand URL? Aug 17, 2004

More articles by James Hering ...