Susan Kuchinskas
Recent articles by Susan Kuchinskas
- Investors Get Googled
- Google's Numbers Live Up To Expectations Apr 29, 2004
Amid Googlemania, Another Trademark Suit -
While investors salivate at its IPO prospects, advertisers and consumers take issue with Google's business practices. Apr 26, 2004
They Claim The Workings of The Web -
Companies that claim to own bits and pieces of basic Web functionsare coming out of the woodwork -- and filing lawsuits. Feb 26, 2004
SuperPages.com's PPC Play -
A revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model. Feb 5, 2004
Hitting Shoppers Where They Work -
The bulk of that online holiday shopping took place during the work week. At lunch time, of course! Dec 24, 2003
E-Tailers Send Shoppers Back to the Mall -
As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores. Dec 16, 2003
Will DMA CEO's Retirement Make Way for Interactive? -
An opening in the top slot could presage a change in the direct marketing org's position on interactive. Or maybe not. Dec 16, 2003
Google Tweaks AdWords, Froogle -
UPDATE: The search engine cleans up its AdWords act and integrates Froogle listings with Google results. Dec 15, 2003
Monetizing Graphical Search -
Take your pick: Search engines for the right- or left-brained, paid listings included. Dec 15, 2003
Overstock.com Drops Suit Against Claria -
In the face of a series of judgments for WhenU, the deep discount e-tailer drops its suit against the maker of the Gator desktop adware. Dec 12, 2003
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