Susan Kuchinskas
Recent articles by Susan Kuchinskas
- Investors Get Googled
- Google's Numbers Live Up To Expectations
Apr 29, 2004
Amid Googlemania, Another Trademark Suit
While investors salivate at its IPO prospects, advertisers and consumers take issue with Google's business practices.
Apr 26, 2004
They Claim The Workings of The Web
Companies that claim to own bits and pieces of basic Web functionsare coming out of the woodwork -- and filing lawsuits.
Feb 26, 2004
SuperPages.com's PPC Play
A revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model.
Feb 5, 2004
Hitting Shoppers Where They Work
The bulk of that online holiday shopping took place during the work week. At lunch time, of course!
Dec 24, 2003
E-Tailers Send Shoppers Back to the Mall
As retailers integrate their Web sites with other channels, the Web is becoming a marketing tool to drive traffic to physical stores.
Dec 16, 2003
Will DMA CEO's Retirement Make Way for Interactive?
An opening in the top slot could presage a change in the direct marketing org's position on interactive. Or maybe not.
Dec 16, 2003
Google Tweaks AdWords, Froogle
UPDATE: The search engine cleans up its AdWords act and integrates Froogle listings with Google results.
Dec 15, 2003
Monetizing Graphical Search
Take your pick: Search engines for the right- or left-brained, paid listings included.
Dec 15, 2003
Overstock.com Drops Suit Against Claria
In the face of a series of judgments for WhenU, the deep discount e-tailer drops its suit against the maker of the Gator desktop adware.
Dec 12, 2003
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