Chris Sherman

In addition to being Associate Editor of ClickZ's sister publication, SearchDay.com, Chris Sherman is a frequent contributor to Online Magazine, EContent, Information Today and other information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was About.com's Web Search Guide.

Recent articles by Chris Sherman

Yahoo Updates Toolbar and Bookmarks
Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Dec 27, 2006

The Value of Branded vs. Non-Branded Search Terms
Branded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Dec 13, 2006

New Research Shows How Search Drives Auto Buyers
A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields. Nov 29, 2006

AOL Enhances Search With FullView Results
The portal expands search results -- and limits the ads Nov 15, 2006

Google Launches Custom Search Engine Service
Site owner and bloggers can now roll their own Google search engine. Nov 1, 2006

Microsoft Upgrades Live Search Offerings
Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. Oct 4, 2006

Google Debuts 200-Year News Archive Search
News and history junkies take heart: Google's new News Archive Search lets you search back over 20 decades' worth of historical content. Sep 20, 2006

Who’s Who in Social Search
Many players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Sep 6, 2006

What's the Big Deal With Social Search?
Social search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any time soon. Aug 23, 2006

A Beginner's Guide to Search Engine Optimization
New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense approach to the art and science of SEO. Jul 12, 2006

More articles by Chris Sherman ...