Archive for Chris Sherman

Chris Sherman

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  • Yahoo Updates Toolbar and Bookmarks
    Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Dec 27, 2006
  • The Value of Branded vs. Non-Branded Search Terms
    Branded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Dec 13, 2006
  • New Research Shows How Search Drives Auto Buyers
    A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields. Nov 29, 2006
  • AOL Enhances Search With FullView Results
    The portal expands search results -- and limits the ads Nov 15, 2006
  • Google Launches Custom Search Engine Service
    Site owner and bloggers can now roll their own Google search engine. Nov 1, 2006
  • Microsoft Upgrades Live Search Offerings
    Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. Oct 4, 2006
  • Google Debuts 200-Year News Archive Search
    News and history junkies take heart: Google's new News Archive Search lets you search back over 20 decades' worth of historical content. Sep 20, 2006
  • Who’s Who in Social Search
    Many players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Sep 6, 2006
  • What's the Big Deal With Social Search?
    Social search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any time soon. Aug 23, 2006
  • A Beginner's Guide to Search Engine Optimization
    New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense approach to the art and science of SEO. Jul 12, 2006
  • Who's Who in Local Search
    There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
  • Who's Who in Local Search
    There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
  • Learning Google's Advertising Tools
    If you need help getting started with Google AdWords and AdSense, consider picking up a copy of "Google Advertising Tools." May 31, 2006
  • Searcher Behavior Research Update
    Two new studies examining how people search show Internet users are becoming more discriminating, with important implications for search marketers. May 17, 2006
  • Information Wants To Be Found
    A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn't be the case. Apr 19, 2006
  • Searchers Still Like to Buy Offline
    Search marketers who don't track offline conversions may be underbudgeting their efforts by as much as half. Mar 8, 2006
  • Searching for the Future
    Match wits with Yahoo! Research's fantasy search buzz prediction game in which you bet for (or against) emerging technologies and trends. Feb 22, 2006
  • The State of Search Engine Marketing
    New research from SEMPO sheds light on what's happening in the SEM industry, from the size of the industry to key trends that will shape the year ahead. Jan 25, 2006
  • New Players in Shopping and Comparison Search
    Though established players continue to dominate shopping and comparison search, a number of new companies have launched promising alternatives offering even more features for searchers and merchants. Dec 28, 2005
  • A Closer Look at Pay-Per-Call Search Marketing
    AOL recently became the largest online service to offer pay per call to search advertisers. If you're not familiar with the format, it's worth a look. Dec 14, 2005

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