Yahoo Updates Toolbar and Bookmarks
Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Dec 27, 2006
New Research Shows How Search Drives Auto Buyers
A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields. Nov 29, 2006
Microsoft Upgrades Live Search Offerings
Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. Oct 4, 2006
Google Debuts 200-Year News Archive Search
News and history junkies take heart: Google's new News Archive Search lets you search back over 20 decades' worth of historical content. Sep 20, 2006
Who’s Who in Social Search
Many players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Sep 6, 2006
What's the Big Deal With Social Search?
Social search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any time soon. Aug 23, 2006
A Beginner's Guide to Search Engine Optimization
New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense approach to the art and science of SEO. Jul 12, 2006
Who's Who in Local Search
There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
Who's Who in Local Search
There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
Learning Google's Advertising Tools
If you need help getting started with Google AdWords and AdSense, consider picking up a copy of "Google Advertising Tools." May 31, 2006
Searcher Behavior Research Update
Two new studies examining how people search show Internet users are becoming more discriminating, with important implications for search marketers. May 17, 2006
Information Wants To Be Found
A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn't be the case. Apr 19, 2006
Searchers Still Like to Buy Offline
Search marketers who don't track offline conversions may be underbudgeting their efforts by as much as half. Mar 8, 2006
Searching for the Future
Match wits with Yahoo! Research's fantasy search buzz prediction game in which you bet for (or against) emerging technologies and trends. Feb 22, 2006
The State of Search Engine Marketing
New research from SEMPO sheds light on what's happening in the SEM industry, from the size of the industry to key trends that will shape the year ahead. Jan 25, 2006
New Players in Shopping and Comparison Search
Though established players continue to dominate shopping and comparison search, a number of new companies have launched promising alternatives offering even more features for searchers and merchants. Dec 28, 2005
A Closer Look at Pay-Per-Call Search Marketing
AOL recently became the largest online service to offer pay per call to search advertisers. If you're not familiar with the format, it's worth a look. Dec 14, 2005
Google Personalized Search Leaves Google Labs
Google's personalized search has graduated from Google Labs. It's now available on Google.com and to users on 38 other worldwide Google domains. Nov 30, 2005
Google Launches Local for Mobile
A stripped-down version of the online Google Local has a heavy emphasis on maps and driving directions. Nov 16, 2005
How Are Search Marketers Performing?
A new study sheds light on SEM firms' performance, concluding many firms are missing opportunities and failing to provide important services for their clients. Nov 2, 2005
Keeping an Eye on Google
A new report offers fascinating, in-depth insights on how users interact with Google search results, based on eye-tracking technology studies. Jul 27, 2005
If Search Engines Could Read Your Mind
What if a search engine knew exactly what you were thinking and unerringly provided perfect results? Jul 13, 2005
AOL Search: Now Playing in the Big Leagues
AOL rolled out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo!, Ask Jeeves, and MSN Search. Feb 23, 2005
Shopping Search Update 2004, Part 2
A review of new and interesting developments at the major shopping search and comparison sites. Part two of a two-part series. Dec 29, 2004
Shopping Search Update 2004, Part 1
A review of new and interesting developments at the major shopping search and comparison sites. Part one of a two-part series. Dec 15, 2004
Mastering Search Engine Advertising
Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach and more than a little elbow grease. Dec 1, 2004
Microsoft Unveils Its New Search Engine -- at Last!
After months of speculation and two 'preview' releases, Microsoft unwraps its new MSN search engine, the first major competitor to join the Web search major leagues in nearly a year. Nov 17, 2004
Reducing Information Overkill
Vivísimo's new meta search engine, Clusty, boasts an impressive array of tools to help quickly find relevant results from a variety of information sources. Oct 27, 2004
Yahoo Local Officially Launches
After only two months in testing, Yahoo has pushed its local search out of beta and is giving it prominent exposure on the Yahoo home page. Oct 6, 2004
Search Engine Executive Roundtable, Part 2
How do the search engines view search marketing firms? What are the growth drivers of the industry? And is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. Sep 15, 2004
Search Engine Executive Roundtable, Part 1
What's happening in search today? Where's it headed? Danny Sullivan grilled top honchos from AOL Search, Ask Jeeves, MSN Search, and Yahoo for answers to these and other wide-ranging questions. Sep 8, 2004
Capture Your Personal Web
Forget bookmarks: Web content managers allow you to create your own personal, searchable cacheof Web pages. Aug 25, 2004
Network Solutions Offers Enhanced Whois Lookup
Want detailed information about a particular Web site? Network Solutions has significantly enhanced its classic Whois service, providing richer information and more useful tools. Aug 18, 2004
All the News That's Fit for You
Online news aggregator Findory adapts its layout to the types of news stories you read, providing a uniquely personalized view of the day's headlines. Aug 4, 2004
Search Gains Importance at Online Retailers
Seek, find... and buy. Online retailers are throwing resources behind making the process easier for online shoppers. Jul 21, 2004
Exploring Search Engine Overlap
A nifty (and free) new tool reveals a wealth of information: which results are returned by which search engines, using which keywords. Jun 9, 2004
Google's Frequent Searcher Program
Neither affinity program nor market research. Yet somehow, Google's new counter tool is a search awareness benchmark. Dec 17, 2003
Shopping Search Engines
Shopping search has grown up. Once-simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the shopping cycle. Dec 10, 2003