Archive for Chris Sherman

Showing 58 items

• Yahoo Updates Toolbar and Bookmarks
  Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Dec 27, 2006
• The Value of Branded vs. Non-Branded Search Terms
  Branded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Dec 13, 2006
• New Research Shows How Search Drives Auto Buyers
  A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields. Nov 29, 2006
• AOL Enhances Search With FullView Results
  The portal expands search results -- and limits the ads Nov 15, 2006
• Google Launches Custom Search Engine Service
  Site owner and bloggers can now roll their own Google search engine. Nov 1, 2006
• Microsoft Upgrades Live Search Offerings
  Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. Oct 4, 2006
• Google Debuts 200-Year News Archive Search
  News and history junkies take heart: Google's new News Archive Search lets you search back over 20 decades' worth of historical content. Sep 20, 2006
• Who’s Who in Social Search
  Many players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Sep 6, 2006
• What's the Big Deal With Social Search?
  Social search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any time soon. Aug 23, 2006
• A Beginner's Guide to Search Engine Optimization
  New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense approach to the art and science of SEO. Jul 12, 2006
• Who's Who in Local Search
  There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
• Who's Who in Local Search
  There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Jun 28, 2006
• Learning Google's Advertising Tools
  If you need help getting started with Google AdWords and AdSense, consider picking up a copy of "Google Advertising Tools." May 31, 2006
• Searcher Behavior Research Update
  Two new studies examining how people search show Internet users are becoming more discriminating, with important implications for search marketers. May 17, 2006
• Information Wants To Be Found
  A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn't be the case. Apr 19, 2006
• Searchers Still Like to Buy Offline
  Search marketers who don't track offline conversions may be underbudgeting their efforts by as much as half. Mar 8, 2006
• Searching for the Future
  Match wits with Yahoo! Research's fantasy search buzz prediction game in which you bet for (or against) emerging technologies and trends. Feb 22, 2006
• The State of Search Engine Marketing
  New research from SEMPO sheds light on what's happening in the SEM industry, from the size of the industry to key trends that will shape the year ahead. Jan 25, 2006
• New Players in Shopping and Comparison Search
  Though established players continue to dominate shopping and comparison search, a number of new companies have launched promising alternatives offering even more features for searchers and merchants. Dec 28, 2005
• A Closer Look at Pay-Per-Call Search Marketing
  AOL recently became the largest online service to offer pay per call to search advertisers. If you're not familiar with the format, it's worth a look. Dec 14, 2005
• Google Personalized Search Leaves Google Labs
  Google's personalized search has graduated from Google Labs. It's now available on Google.com and to users on 38 other worldwide Google domains. Nov 30, 2005
• Google Launches Local for Mobile
  A stripped-down version of the online Google Local has a heavy emphasis on maps and driving directions. Nov 16, 2005
• How Are Search Marketers Performing?
  A new study sheds light on SEM firms' performance, concluding many firms are missing opportunities and failing to provide important services for their clients. Nov 2, 2005
• A Buyer's Guide to Paid Search Advertising Agencies
  Discover who the key players in the paid search arena are with this new publication. Aug 24, 2005
• Keeping an Eye on Google
  A new report offers fascinating, in-depth insights on how users interact with Google search results, based on eye-tracking technology studies. Jul 27, 2005
• If Search Engines Could Read Your Mind
  What if a search engine knew exactly what you were thinking and unerringly provided perfect results? Jul 13, 2005
• A Closer Look at Pay-Per-Call Search Marketing
  Pay-per-call is rapidly gaining traction among search marketers. If you're not familiar with the format, it's worth a look. May 4, 2005
• AOL Search: Now Playing in the Big Leagues
  AOL rolled out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo!, Ask Jeeves, and MSN Search. Feb 23, 2005
• Shopping Search Update 2004, Part 2
  A review of new and interesting developments at the major shopping search and comparison sites. Part two of a two-part series. Dec 29, 2004
• Shopping Search Update 2004, Part 1
  A review of new and interesting developments at the major shopping search and comparison sites. Part one of a two-part series. Dec 15, 2004
• Mastering Search Engine Advertising
  Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach and more than a little elbow grease. Dec 1, 2004
• Microsoft Unveils Its New Search Engine -- at Last!
  After months of speculation and two 'preview' releases, Microsoft unwraps its new MSN search engine, the first major competitor to join the Web search major leagues in nearly a year. Nov 17, 2004
• Reducing Information Overkill
  Vivísimo's new meta search engine, Clusty, boasts an impressive array of tools to help quickly find relevant results from a variety of information sources. Oct 27, 2004
• Yahoo Local Officially Launches
  After only two months in testing, Yahoo has pushed its local search out of beta and is giving it prominent exposure on the Yahoo home page. Oct 6, 2004
• Search Engine Executive Roundtable, Part 2
  How do the search engines view search marketing firms? What are the growth drivers of the industry? And is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. Sep 15, 2004
• Search Engine Executive Roundtable, Part 1
  What's happening in search today? Where's it headed? Danny Sullivan grilled top honchos from AOL Search, Ask Jeeves, MSN Search, and Yahoo for answers to these and other wide-ranging questions. Sep 8, 2004
• Capture Your Personal Web
  Forget bookmarks: Web content managers allow you to create your own personal, searchable cacheof Web pages. Aug 25, 2004
• Network Solutions Offers Enhanced Whois Lookup
  Want detailed information about a particular Web site? Network Solutions has significantly enhanced its classic Whois service, providing richer information and more useful tools. Aug 18, 2004
• Yahoo's New Local Search Targets Google and Yellow Pages
  Yahoo's feature-laden beta version of its local search service sharply ups the ante in the rapidly evolving local search sweepstakes. Aug 11, 2004
• All the News That's Fit for You
  Online news aggregator Findory adapts its layout to the types of news stories you read, providing a uniquely personalized view of the day's headlines. Aug 4, 2004
• A Multifaceted Online News and Blog Search Tool
  Desktop app blends blogs, RSS, e-mail, search, and more. Jul 28, 2004
• Search Gains Importance at Online Retailers
  Seek, find... and buy. Online retailers are throwing resources behind making the process easier for online shoppers. Jul 21, 2004
• Exploring Search Engine Overlap
  A nifty (and free) new tool reveals a wealth of information: which results are returned by which search engines, using which keywords. Jun 9, 2004
• A9 Blends the Best of Google and Amazon
  A9.com and its companion toolbar offer the user much to smile about. May 26, 2004
• Yahoo! Enhances Local Search With Maps
  Yahoo helps map the future of local search. Apr 28, 2004
• Ask Jeeves: Why Buy Interactive Search Holdings?
  The search wars continue. Ask Jeeves more than doubled its market share in a very large, yet overlooked, acquisition. Apr 21, 2004
• OnSearch, the Series
  An eminently readable series of essays explaining the whys and wherefores of search. Apr 14, 2004
• Google's Local Search Goes Beta
  No ads... yet. Mar 24, 2004
• Yahoo's New Content Acquisition Program
  Yahoo! keeps the changes coming. What's the deal for marketers? Mar 17, 2004
• Yahoo!: Birth of a New Machine
  It promises to be a very good year for searchers. Feb 25, 2004
• SEMPO's Search Engine Marketing Resources
  All search, all the time. SEMPO's new site is a wealth of search information. Feb 4, 2004
• "Super Searchers on Madison Avenue"
  How to search like a Madison Avenue pro. Jan 21, 2004
• Google's Frequent Searcher Program
  Neither affinity program nor market research. Yet somehow, Google's new counter tool is a search awareness benchmark. Dec 17, 2003
• Shopping Search Engines
  Shopping search has grown up. Once-simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the shopping cycle. Dec 10, 2003
• Introduction to the Open Directory Project
  Ins and outs of the gigantic (but little known) directory. Sep 3, 2003
• To Google, and Other Neologisms
  Still think PR stands for public relations? You're no arachnerd. Aug 27, 2003
• Searching for Search Engine Personalization
  How much personalization do most search engines offer? Aug 20, 2003
• Will Search Slay the Yellow Pages?
  Online search and printed local directories: an either/or proposition? Aug 13, 2003

Back to Chris Sherman

• Online Marketing Manager
  Viator.com San Francisco, United States
• 17266
  CNET Networks New York, United States
• Display Media Sales Manager
  Become, Inc Mountain View, United States
• 17086
  CNET Networks San Francisco, United States
• SEO Manager
  Forex Capital Markets (FXCM) New York, United States

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