Archive for Janis Mara

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New Microsoft Group Targets Content Providers
Industry observers say Microsoft's new entertainment and technology group will court content providers. Jul 20, 2004
Advertising.com Launches Affiliate Network
The interactive marketing services firm, soon to be acquired by AOL, launches an affiliate network for publishers. Jul 20, 2004
IPIX To Release Yellow Pages Ad Tool
On- and offline classifieds player IPIX AdMission is expected to roll out a tool tomorrow enabling local businesses to create and place rich media ads on online yellow pages. Jul 19, 2004
Local-i Restaurant Search Site Launches in Beta
New restaurant search engine Local-i aims to take a bite out of the lucrative local search market. Jul 16, 2004
Blogging Firm Shifts Management, Makes Acquisition
The changing of the guard is seen as a sign of the company's maturation. Jul 15, 2004
Microsoft Wins $4 Million in Spam Case
The online giant wins a summary judgment of $4 million in a case involving unusually deceptive spam, false advertising and trademark infringement. Jul 15, 2004
Search-Style Ads Lift Brand Awareness, Study Says
Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings. Jul 15, 2004
Aussie Yellow Pages Player Bows Full-Fledged Search Engine
Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strategy that analysts say will be closely-watched by U.S. players. Jul 14, 2004
Google Acquires Picasa
In a relationship-building move, Google acquires digital photography company Picasa. Jul 13, 2004
Study: Size May Not Matter, But Ranking Does
A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search listings. Jul 13, 2004
Yahoo! Acquires Oddpost
The portal giant broadens its offerings by snapping up a service that combines e-mail and an RSS reader. Jul 12, 2004
MessageCast Tests RSS for Delivery
A California firm is testing a version of its multi-channel message delivery service that incorporates RSS. Jul 12, 2004
Feedster Unveils New Look, Sponsored Links
Following in the footsteps of fellow RSS player Bloglines, San Francisco-based Feedster unveils a new version with sponsored links in its search results. Jul 9, 2004
W3 Data Acquires 411.com
W3 Data, parent of WhitePages.com, acquires fellow online directory assistance search portal 411.com. Jul 9, 2004
Universal Unsubscribe In the Works for UK Mobile Users
Mobile users in the UK will soon be able to unsubscribe from commercial text message services by sending the keyword 'STOP' to the originators. Jul 8, 2004
Documentaries With Differing Views on America Duel Online
'Fahrenheit 9/11,' a film critical of President Bush, and the patriotic 'America's Heart & Soul' compete onscreen and online. Jul 6, 2004
Bits and Bytes for July 1, 2004
Affinity Engines sues Google; AOL wraps up Homestore deal; and PriceGrabber tries to grab the spotlight with pop-up, spyware ban. Jul 1, 2004
Overture Gets Korean Distribution Deal
The pay-per-performance search player will serve sponsored listings on top Korean portal Naver. Jul 1, 2004
FindWhat Closes Espotting Buy, Gets New President
The paid search listings player consummates its on-again, off-again deal with European paid listings provider Espotting and gets itself a new president to boot. Jul 1, 2004
MSN Updates Search, Drops Paid Inclusion
The portal giant updates its search service, dropping paid inclusion, separating natural and paid results and launching a new MSN Search homepage. Jul 1, 2004