Julian Smith

Julian Smith conducts research and analysis on the European interactive marketing and advertising arena as an analyst with Jupiter Research, which shares a parent company with ClickZ.

His areas of expertise cover all aspects of the online advertising industry, e-mail marketing, mobile (SMS/MMS) marketing, search engine marketing, eCRM, online branding and Web site design. His particular area of interest is in the use of digital media for the acquisition, retention and development of customers.

Prior to joining Jupiter Research, Julian spent over six years working in a variety of interactive marketing agencies in London. These included Razorfish, Euro RSCG Interaction and TBWA/GGT where he worked in strategy and client service roles helping develop online solutions for leading blue chip clients. Most recently he assisted in the integrated marketing launch of 3, the new 3G video mobile phone, one of the largest new product launches in the UK in 2003.

Mobile Marketing: Europe Offers Inspiration and Ideas - U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Sep 6, 2005

Mobile Marketing: The Time's Right to Get a WAP Site - It's official: WAP is no longer garbage! Aug 29, 2005

Seven Digital Consumer Trends, Part 2 - Seven ways digital technology affects consumers and how marketers must adapt. Second of a two-part series. Aug 1, 2005

Seven Digital Consumer Trends, Part 1 - Seven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Jun 6, 2005

Online Video Ads: Think Web, Not TV - Tips for maximizing video's effect on the Web. May 9, 2005

Beyond Click-Through: Measuring Online Advertising's Wider Effect - Clicks and conversions don't suffice as metrics data in an increasingly wired world. Apr 11, 2005

Baked Bean Ads Online? Absolutely. - Fast-moving consumer goods can no longer rely on traditional, mass-audience channels to reach target consumers. Three FMCG case studies. Mar 14, 2005

Mobile Marketing: Europe Offers Inspiration and Ideas - U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Feb 14, 2005

Online Marketing's Rising Cost - Businesses hoping to expand their online marketing in 2005 will see it become increasingly complex... and costly. Dec 20, 2004