Archive for Philippe Suchet

12 articles
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Being Relevant
Personalization is great. Relevance impacts the bottom line. Oct 11, 2004
Real-Time Online Profiling
Profiling starts when a customer enters your site, not once a purchase is made. May 27, 2004
Online Marketing Tips for Catalog Retailers
Competition in online retail is getting stiffer. How to remain a viable player in the game. May 13, 2004
Online Forms That Generate Leads
How to use online forms to generate leads and increase conversion rates. Apr 29, 2004
The Often-Overlooked Survey
Surveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Apr 15, 2004
Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy. Apr 1, 2004
Being Relevant
Personalization is great. Relevance impacts the bottom line. Mar 18, 2004
How More Data Can Run You Off Track
Less is more -- even when it comes to customer data. Mar 4, 2004
Customer-Centric Marketing Versus Mass Consumerism
Couple Internet power with direct-marketing efficiency. Feb 19, 2004
Use Data to Improve E-Mail Effectiveness
Three ways customer data can improve retention e-mail communications. Feb 5, 2004
Reengage Customers Who Abandon Your Site
How to win them back and increase browser-to-buyer ratios. Jan 22, 2004
Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy. Jan 4, 2004