Archive for Philippe Suchet

12 articles
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- Being Relevant
Personalization is great. Relevance impacts the bottom line. Oct 11, 2004
- Real-Time Online Profiling
Profiling starts when a customer enters your site, not once a purchase is made. May 27, 2004
- Online Marketing Tips for Catalog Retailers
Competition in online retail is getting stiffer. How to remain a viable player in the game. May 13, 2004
- Online Forms That Generate Leads
How to use online forms to generate leads and increase conversion rates. Apr 29, 2004
- The Often-Overlooked Survey
Surveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Apr 15, 2004
- Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy. Apr 1, 2004
- Being Relevant
Personalization is great. Relevance impacts the bottom line. Mar 18, 2004
- How More Data Can Run You Off Track
Less is more -- even when it comes to customer data. Mar 4, 2004
- Customer-Centric Marketing Versus Mass Consumerism
Couple Internet power with direct-marketing efficiency. Feb 19, 2004
- Use Data to Improve E-Mail Effectiveness
Three ways customer data can improve retention e-mail communications. Feb 5, 2004
- Reengage Customers Who Abandon Your Site
How to win them back and increase browser-to-buyer ratios. Jan 22, 2004
- Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy. Jan 4, 2004
12 articles
Showing 1 to 12
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