Archive for Sean Michael Kerner

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Consumers Shopping Online For Cell Phone Plans
Though consumers ranked plan aggregator sites highly for customer experience, most have never heard of the aggregator sites. Aug 23, 2005
Google Tests "Commercial" Results In Organic Listings
Google is testing interspersing alternate listings that appear to be commercial in nature into organic search results. Aug 19, 2005
Online Is Destination for Travel Booking
Consumers research travel on multiple sites, but book directly with airline and hotel sites. Aug 17, 2005
Consumers Want Personalization -- and Privacy
Users want the benefits of personalization, but are unwilling to trade their privacy to get it. Aug 16, 2005
The Deadly Duo: Spam and Viruses, July 2005
The summer vacation season is an opportune time for phishing; while many are taking summer vacations, viruses aren't. Aug 15, 2005
Yahoo! Local Trumps Google in Local Search
Yahoo! rules local search; Google still dominates overall search by a wide margin. Aug 12, 2005
More Than a Quarter of Web Marketers 'Flying Blind'
Marketers understand the importance of measuring marketing performance, though many haven't developed a meaningful metrics framework to see success rates. Aug 11, 2005
Blog Readers Spend More Time and Money Online
The blogosphere is big and its users spend more time and money online than the online population that doesn't read them. Aug 10, 2005
Google Shops AdWords in China
The company anoints three authorized resellers in China. Aug 10, 2005
DoubleClick Intros 'Performics 50' SEM Benchmark
A new quarterly report takes the pulse of search marketing spending. Aug 9, 2005
Digital Audio Player Adoption To Decline In 2006
Installed base of digital audio players will continue to increase, but new unit growth will begin to decline next year. Aug 8, 2005
For Retailers, It's Already Xmas
Repeat customers will be targeted with a barrage of incentives to spend more this holiday season. Aug 4, 2005
Factiva Jumps Into Reputation Monitoring
A new tool promises to monitor brand chatter across blogs, mainstream news sources and consumer generated media. Aug 4, 2005
You've Got Spyware; And Lots of It
Despite security measures, spyware runs rampant on most networks -- and costs businesses plenty. Aug 3, 2005
Who's Using RSS
Marketers are interested in RSS, but few North American adults currently use it. Aug 2, 2005
Google Files for RSS Ad Patent
A patent application describes a method for "incorporating targeted ads into information in a syndicated presentation format." Jul 29, 2005
Craigslist Grows Fast in Local Markets
Craigslist, the bare-bones yet increasingly popular online classifieds site, is rapidly growing market share. Jul 28, 2005
The Two Types of Mobile Searchers
Need-it-now and killing-time mobile searchers have different habits than their tethered counterparts. Jul 28, 2005
Teen Use Of Web, Online Technologies Growing
More teenagers are going online, and they're doing more while they're there. Jul 27, 2005
Ameritrade Tops List of Best Online Brokerages
Ameritrade outpaces hefty competitors. Jul 26, 2005