Seven Takeaways for Marketers
There are oceans of advice for interactive marketers. Cutting through the clutter, seven pearls of wisdom for the New Year. Dec 22, 2003
Opt Out of This (If You Can)
Don't value online privacy? Has Ticketmaster got a privacy policy for you! Nov 24, 2003
Spam: The Never-Ending Challenge
Legal remedies to the spam problem have little chance of making a difference for consumers -- or marketers. Apr 21, 2003
The Four Basic Email Campaign Tests
Hey -- email's cheap. Why bother to test campaigns? Because not testing is a sure way to make it expensive. Dec 2, 2002
No Law of Averages
What's the average CTR for an email marketing campaign? Even if Jared knew, he wouldn't tell you. Nov 18, 2002