Archive for Jared Blank

14 articles
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Seven Takeaways for Marketers
There are oceans of advice for interactive marketers. Cutting through the clutter, seven pearls of wisdom for the New Year. Dec 22, 2003
Opt Out of This (If You Can)
Don't value online privacy? Has Ticketmaster got a privacy policy for you! Nov 24, 2003
E-Mail: Less Is Always More
...unless you test and learn otherwise. Oct 27, 2003
La-La Legislation
Even Gary Coleman could come up with a better spam bill than the one California enacted last week. Sep 29, 2003
Marketing the eBay Way
Going once, going twice... Super low-cost marketing ideas. Aug 4, 2003
E-Mail May Cost More Than You Think
E-mail's low cost can breed carelessness. Don't let it happen to you. Jul 7, 2003
Coping With Price Transparency
Don't fight consumer behavior. Work with it. Jun 16, 2003
What If You Built a Blog and No One Came?
Writing a Weblog is the easy part. Getting it seen is a bit more complex. May 19, 2003
Spam: The Never-Ending Challenge
Legal remedies to the spam problem have little chance of making a difference for consumers -- or marketers. Apr 21, 2003
Annoyance Doesn't Help, Action Does
Sure, consumers are frustrated with spam. What are you going to do about it? Mar 24, 2003
Should You Opt in to Opt Out?
Is an opt-out policy right for your company's e-mail list? Feb 24, 2003
Calculating the True Cost of Email
Pressing that 'send' button might cost your business much more than you thought. Dec 30, 2002
The Four Basic Email Campaign Tests
Hey -- email's cheap. Why bother to test campaigns? Because not testing is a sure way to make it expensive. Dec 2, 2002
No Law of Averages
What's the average CTR for an email marketing campaign? Even if Jared knew, he wouldn't tell you. Nov 18, 2002