Archive for Kirill Popov and Loren McDonald

Showing 37 items

• If E-Mail Clients Mangle Your HTML... Fix It!
  Ten HTML tips for e-mail. Ignore them at your peril. Jul 5, 2006
• Calculating the Cost of Increased E-Mail Frequency, Part 2
  Is more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more often. Jun 21, 2006
• Calculating the Cost of Increased E-Mail Frequency
  How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Jun 7, 2006
• Seven Steps to a Better Template
  An effective redesign can eliminate factors that hurt deliverability. May 24, 2006
• Spam Complaints: ISPs Aren't the Enemy
  How to deal with a high complaint rate in a permission e-mail environment. May 10, 2006
• The Tide Is Turning for Authentication
  If you haven't authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Apr 26, 2006
• Deliverability:A Challenge for 8 of 10 Marketers
  What are marketers doing about deliverability? Our recent survey reveals their concerns. Apr 12, 2006
• E-Mail Deliverability's Future: Total Transparency
  E-mail's come a long way since the bad old days. Mar 29, 2006
• Mapping the E-Mail Deliverability Chain
  There are no fewer than 20 hurdles standing between the "send" button and your recipients' inboxes. Mar 15, 2006
• AOL Delivery: With and Without Goodmail
  Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Mar 1, 2006
• Goodmail: Beyond the Uproar and Trash Talk
  Despite the hubbub, life goes on for most e-mail marketers. Here's what the deal really means. Feb 15, 2006
• Delivery Woes? Try This Five-Step Program
  Five steps to get you out of your deliverability funk. Feb 1, 2006
• Transitions: A Guide to Switching E-Mail Technologies
  Changing e-mail vendors? Moving to a new e-mail technology? Here's a list to keep your e-mail on track -- as well as your sanity. Jan 18, 2006
• Permission: Standard or Best Practice?
  Why permission should be a standard e-mail practice. Your chance to add to the debate. Jan 4, 2006
• Santa's Naughty or Nice Deliverability Lists
  Will Santa fill your e-mail stocking with high response rates or a lump of coal? Dec 21, 2005
• Tune Up Your E-Mail Program With SpamAssassin
  A step-by-step guide to seeing your e-mail the way this spam filter does. Dec 7, 2005
• Understand SpamAssassin for Better Delivery Rates
  A peak into how SpamAssassin works, and how to test e-mail before you send. Nov 23, 2005
• E-Mail Headers: Where the Action Is
  The most important part of an e-mail message may be something outside of the creative process: the e-mail header. How to decipher it. Oct 26, 2005
• What Will That E-mail Audit Turn Up?
  Four common problems audits turn up -- and how to fix them. Sep 28, 2005
• Can You Pass an E-Mail Reputation Audit?
  The auditors are coming! Take this mini-audit first, to see if you're ready. Aug 31, 2005
• Implement Your New E-Mail Delivery Framework
  Don't stand for poor e-mail delivery rates. Follow these guidelines for a near-100 percent delivery rate. Aug 3, 2005
• A New Framework for E-Mail Delivery
  If you haven't tuned up your e-mail delivery in the last two years, you likely aren't getting the desired results from your e-mail marketing program. Jul 6, 2005
• Authentication and Accreditation: State of the Industry
  Authentication and accreditation hint at how the e-mail ecosystem is evolving to become more abuse-resistant. Jun 8, 2005
• How Spam Complaints Affect Delivery
  Every e-mail marketer receives spam complaints. Where complaints generate, how they're used, and what you can do to minimize them. May 11, 2005
• E-Mail Delivery Monitoring
  Your e-mail is being delivered... into the bulk folder. That's where delivery monitoring comes in. Apr 13, 2005
• How HTML Code Affects E-Mail Deliverability
  Have you hugged your e-mail's HTML code lately? Mar 16, 2005
• How Geeks Can Increase E-Mail Delivery
  Ten ways to increase the likelihood your e-mail will be accepted on the receiving end. Feb 16, 2005
• How Nongeeks Can Increase E-Mail Delivery
  Thirteen e-mail delivery tactics marketers (and other right-brain personalities) can easily implement. Jan 19, 2005
• Understand ISP-Level E-Mail Filtering
  A look at the steps ISPs take to determine the fate of an incoming e-mail message. Dec 22, 2004
• Increase Delivery Rates With Active Bounce Management
  What are bounces and how can you minimize them? Nov 24, 2004
• Gmail Concerns? Don't Press the G-Panic Button Yet
  Gmail will soon be a force to be reckoned with, but it isn't yet. That creates a perfect opportunity for marketers to test the waters. Oct 27, 2004
• Blocked E-Mail Images
  When e-mail images are blocked, what are the implications? And, what should you do about it? Sep 29, 2004
• Tips for Increasing AOL Delivery Rates, Part 2
  AOL has specific e-mail issues marketers must be aware of. Recommendations to help optimize AOL e-mail delivery and performance. Last in a series. Sep 1, 2004
• Tips for Increasing AOL E-Mail Delivery Rates, Part 1
  AOL has specific e-mail issues marketers must be aware of. Tips for optimizing AOL e-mail delivery and performance. Part one of a series. Aug 4, 2004
• Authentication Is No Longer Optional
  Authentication, once a best practice, will soon be a requirement for legitimate e-mail marketers. Jul 7, 2004
• Gmail's Coming — Are You Ready?
  Gmail: What e-mail marketers need to know. Jun 9, 2004
• E-Mail Deliverability: The Challenges
  The roadblocks between 'send' and the inbox. May 12, 2004

Back to Kirill Popov and Loren McDonald

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