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Archive for Kirill Popov and Loren McDonald

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If E-Mail Clients Mangle Your HTML... Fix It!
Ten HTML tips for e-mail. Ignore them at your peril. Jul 5, 2006
Calculating the Cost of Increased E-Mail Frequency, Part 2
Is more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more often. Jun 21, 2006
Calculating the Cost of Increased E-Mail Frequency
How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Jun 7, 2006
Seven Steps to a Better Template
An effective redesign can eliminate factors that hurt deliverability. May 24, 2006
Spam Complaints: ISPs Aren't the Enemy
How to deal with a high complaint rate in a permission e-mail environment. May 10, 2006
The Tide Is Turning for Authentication
If you haven't authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Apr 26, 2006
Deliverability:A Challenge for 8 of 10 Marketers
What are marketers doing about deliverability? Our recent survey reveals their concerns. Apr 12, 2006
E-Mail Deliverability's Future: Total Transparency
E-mail's come a long way since the bad old days. Mar 29, 2006
Mapping the E-Mail Deliverability Chain
There are no fewer than 20 hurdles standing between the "send" button and your recipients' inboxes. Mar 15, 2006
AOL Delivery: With and Without Goodmail
Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Mar 1, 2006
Goodmail: Beyond the Uproar and Trash Talk
Despite the hubbub, life goes on for most e-mail marketers. Here's what the deal really means. Feb 15, 2006
Delivery Woes? Try This Five-Step Program
Five steps to get you out of your deliverability funk. Feb 1, 2006
Transitions: A Guide to Switching E-Mail Technologies
Changing e-mail vendors? Moving to a new e-mail technology? Here's a list to keep your e-mail on track -- as well as your sanity. Jan 18, 2006
Permission: Standard or Best Practice?
Why permission should be a standard e-mail practice. Your chance to add to the debate. Jan 4, 2006
Santa's Naughty or Nice Deliverability Lists
Will Santa fill your e-mail stocking with high response rates or a lump of coal? Dec 21, 2005
Tune Up Your E-Mail Program With SpamAssassin
A step-by-step guide to seeing your e-mail the way this spam filter does. Dec 7, 2005
Understand SpamAssassin for Better Delivery Rates
A peak into how SpamAssassin works, and how to test e-mail before you send. Nov 23, 2005
E-Mail Headers: Where the Action Is
The most important part of an e-mail message may be something outside of the creative process: the e-mail header. How to decipher it. Oct 26, 2005
What Will That E-mail Audit Turn Up?
Four common problems audits turn up -- and how to fix them. Sep 28, 2005
Can You Pass an E-Mail Reputation Audit?
The auditors are coming! Take this mini-audit first, to see if you're ready. Aug 31, 2005

37 articles
Showing 1 to 20
Page: 1 2

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Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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