Dave Morgan

Dave Morgan founded TACODA Systems in July 2001 and serves as its CEO. TACODA is a pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers high quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled Web sites, which number over 2,000, reach over 70 percent of the U.S. Internet audience monthly. Its roster of customers, mostly Fortune 1000 business, includes branded national, regional and vertical sites, and 75 percent of the top 20 U.S. newspaper companies. Customers include the New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, Belo Interactive, BusinessWeek.com, About.com, Advance Publications' Advance Internet and Forbes.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites, including travel, automotive, packaged goods, consumer/health products and consumer electronics companies.

A Clean, Well-Lighted Place - Offer a clean and pleasant place for advertisers to place their messages. May 19, 2005

Impressions Count - Google ushers in online advertising fuzziness -- which is not as bad as it may sound. May 5, 2005

Expensive Clutter: The Next Inventory Problem - The way publishers price and sell their online inventory is too often in inverse proportion to its value. Apr 21, 2005

RSS Advertising, Coming Fast - Consumer RSS usage is already large, and it's growing fast. More important, its effectiveness is finally becoming measurable. Apr 7, 2005

Making the Cookie Case to Consumers - Deletion needn't bethe way cookies crumble. Mar 24, 2005

Audience Segments and the New Creative - There's no such thing as one-size-fits-all creative when you're addressing precisely targeted audience segments. Mar 10, 2005

The Year of Online Brand Advertising - Brand mangers have demonstrated they'll go where they can find their target audience. This year, it will be online. Feb 24, 2005

Sell-Side Advertising: Sellers Become Seekers - Sell-side advertising takes PPC advertising to the next level and changes the tradition media sales equation. Feb 10, 2005

Spyware Legislation, Revisited - Cookies are essential to online advertising and publishing. Help lawmakers create a spyware law that limits collateral damage to cookies. Jan 27, 2005

How to Measure Behavioral Targeting's True Effectiveness - How to ask the right questions and get clear answers. Jan 13, 2005