Brian Teasley

Brian Teasley is the leader of Teasley, a consultancy that helpsadvertisers, marketers and advertising agencies use data and analysis toimprove their marketing campaigns. Brian has over 14 years experience inengineering and marketing, and has worked for numerous Fortune 100companies. Brian also teaches a marketing course at New York University. Heholds a M.S. degree in Applied Statistics from Iowa State University and aBA in Mathematics and a BA in Mathematics and Statistics from St. OlafCollege.

Recent articles by Brian Teasley

What Are Your Best Customers Doing on Your Web Site?
Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Jul 12, 2005

Advancements to Help Analyze Your Data
What's faster,better, more accurate, and less expensive in analytics technology. Jun 28, 2005

Using Predictive Models, Part 3
A predictive modeling primer for marketers. Last of a three-part series. Jun 14, 2005

Using Predictive Models, Part 2
A predictive modeling primer for marketers. Second of a three-part series. May 31, 2005

Using Predictive Models, Part 1
A predictive modeling primer for marketers. Part one of a series. May 17, 2005

What's on Marketers' Minds?
What do marketers need to know more about? What do they want to learn? May 3, 2005

Online Data-Gathering Tools
Need to gather data? Check out these useful Internet tools. Apr 19, 2005

How to Monitor the Chatter
Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Apr 5, 2005

The First Thing to Do With Your Data
How to use data to identify and understand your best -- and worst -- customers. Mar 22, 2005

Seven Ways to Improve Measurement in Your Data Use
The steps to complete before you even think about investing in an analytics package. Mar 8, 2005

More articles by Brian Teasley ...