Archive for Brian Teasley

29 articles
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What Are Your Best Customers Doing on Your Web Site?
Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Jul 12, 2005
Advancements to Help Analyze Your Data
What's faster,better, more accurate, and less expensive in analytics technology. Jun 28, 2005
Using Predictive Models, Part 3
A predictive modeling primer for marketers. Last of a three-part series. Jun 14, 2005
Using Predictive Models, Part 2
A predictive modeling primer for marketers. Second of a three-part series. May 31, 2005
Using Predictive Models, Part 1
A predictive modeling primer for marketers. Part one of a series. May 17, 2005
What's on Marketers' Minds?
What do marketers need to know more about? What do they want to learn? May 3, 2005
Online Data-Gathering Tools
Need to gather data? Check out these useful Internet tools. Apr 19, 2005
How to Monitor the Chatter
Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Apr 5, 2005
The First Thing to Do With Your Data
How to use data to identify and understand your best -- and worst -- customers. Mar 22, 2005
Seven Ways to Improve Measurement in Your Data Use
The steps to complete before you even think about investing in an analytics package. Mar 8, 2005
Text Mining: MI5's (and Your) Secret Weapon
If your customers are talking to you, shouldn't you listen to what they're saying? Text mining can help. Feb 22, 2005
Advanced Testing for Marketers
Applying advanced test design to marketing is nothing new. Marketers must study testing techniques and understand how they work. Feb 8, 2005
Google AdWords: The David Letterman Effect
A talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Jan 25, 2005
Does Your Privacy Policy Mean Anything?
You assure customers their personal information is protected by a privacy policy. Is it? Jan 11, 2005
Involvement Data
Easy interactivity means richer rewards for marketers. Dec 28, 2004
Trends to Leverage Now
Digital trends you can leverage today (before competitors jump on them tomorrow). Dec 14, 2004
Resolve to Test in 2005
Two holiday gifts to help you with that resolution. Nov 30, 2004
Identify and Get Rid of Your Worst Customers
Some of your customers steal from you. Are you going to do anything about it? Nov 16, 2004
Data Sources, Part 2: B2B (and Free) Data
Where to go for the names and the numbers. Nov 2, 2004
Data Sources, Part 1: Consumer Level
Where to go for the names and the numbers. Oct 19, 2004