Archive for Brian Teasley

Showing 29 items

• What Are Your Best Customers Doing on Your Web Site?
  Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Jul 12, 2005
• Advancements to Help Analyze Your Data
  What's faster,better, more accurate, and less expensive in analytics technology. Jun 28, 2005
• Using Predictive Models, Part 3
  A predictive modeling primer for marketers. Last of a three-part series. Jun 14, 2005
• Using Predictive Models, Part 2
  A predictive modeling primer for marketers. Second of a three-part series. May 31, 2005
• Using Predictive Models, Part 1
  A predictive modeling primer for marketers. Part one of a series. May 17, 2005
• What's on Marketers' Minds?
  What do marketers need to know more about? What do they want to learn? May 3, 2005
• Online Data-Gathering Tools
  Need to gather data? Check out these useful Internet tools. Apr 19, 2005
• How to Monitor the Chatter
  Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Apr 5, 2005
• The First Thing to Do With Your Data
  How to use data to identify and understand your best -- and worst -- customers. Mar 22, 2005
• Seven Ways to Improve Measurement in Your Data Use
  The steps to complete before you even think about investing in an analytics package. Mar 8, 2005
• Text Mining: MI5's (and Your) Secret Weapon
  If your customers are talking to you, shouldn't you listen to what they're saying? Text mining can help. Feb 22, 2005
• Advanced Testing for Marketers
  Applying advanced test design to marketing is nothing new. Marketers must study testing techniques and understand how they work. Feb 8, 2005
• Google AdWords: The David Letterman Effect
  A talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Jan 25, 2005
• Does Your Privacy Policy Mean Anything?
  You assure customers their personal information is protected by a privacy policy. Is it? Jan 11, 2005
• Involvement Data
  Easy interactivity means richer rewards for marketers. Dec 28, 2004
• Trends to Leverage Now
  Digital trends you can leverage today (before competitors jump on them tomorrow). Dec 14, 2004
• Resolve to Test in 2005
  Two holiday gifts to help you with that resolution. Nov 30, 2004
• Identify and Get Rid of Your Worst Customers
  Some of your customers steal from you. Are you going to do anything about it? Nov 16, 2004
• Data Sources, Part 2: B2B (and Free) Data
  Where to go for the names and the numbers. Nov 2, 2004
• Data Sources, Part 1: Consumer Level
  Where to go for the names and the numbers. Oct 19, 2004
• Sometimes, You Just Don't Need Customer Data
  Get the basics right before you conduct the customer survey. Oct 5, 2004
• Consumer Data, Marketing, and the Presidency
  Campaign data tactics -- not just for presidential hopefuls. Sep 21, 2004
• Shopping for a Software Solution, Part 2: Reporting
  Shopping for an analytics software solution? Options, advice, and recommendations. Sep 7, 2004
• Shopping for a Software Solution, Part 1: Statistical Analysis
  Shopping for an analytics software solution? Options, advice, and recommendations. Aug 24, 2004
• Getting Your Data Into Shape
  Is your data in the most conducive format for use? Two case studies to help firm up your data. Aug 10, 2004
• Google AdWords as a Research Tool and Focus Group
  If someone offered you $20,000 worth of research on your customers for virtually nothing, wouldn't you accept? Jul 27, 2004
• What Are Your Best Customers Doing on Your Web Site?
  Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Jul 13, 2004
• Quality Time
  The average time spent on many sites is a critical, and overlooked, metric. Jun 29, 2004
• Using What You've Got
  Strut your stuff. Your data capabilities are probably more whiz-bang than you think. Jun 15, 2004

Back to Brian Teasley

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  Incisive Media New York, United States
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  Become, Inc Mountain View, United States

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