Archive for Heidi Cohen

141 articles
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Three Ways to Use Content to Engage Your Audience
Think creatively to build relationships with your customers and enhance your content offering. Nov 16, 2009
Seven Ways To Tap Social Shopping
How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. Nov 2, 2009
Three Ways to Socialize Your E-mail Communications
E-mail and social media work together. Here's how. Oct 19, 2009
Three Ways to Leverage Existing Media Assets
Media companies can test these options to make money in online publishing. Oct 5, 2009
Seven Factors to Consider When Pricing Online TV Video
As more television content goes digital, one of the biggest marketing challenges is to figure out the right way to price it -- and determine what role advertising plays. Sep 21, 2009
Is It Time to Affiliate?
The five reasons, five hurdles, and five metrics of affiliate marketing. Aug 24, 2009
Five Reasons Customers Pay for Content
Media and other content organizations are looking for creative ways to drive revenues and profitability. Here are five steps for analyzing your paid content offerings. Aug 10, 2009
Eight Ways to Reach Teens
What marketers need to know about teenagers' use of devices and media. Jul 27, 2009
Seven Ways to Reach Your Online Audience More Effectively
Do you know where your audience is? Jul 13, 2009
Optimizing Your E-Commerce Site: Three Levers for Success
How to tune up your Web site now for the end-of-the-year holiday season. Jun 29, 2009
Social Media Is Changing the Content Marketplace
What's traditional media to do? Five ways social media is affecting content. Jun 15, 2009
Use Blogs to Extend Social Reach, Drive Online Sales
How to create, spread, and measure a blog that consumers will find useful. Jun 1, 2009
Five Ways to Use Twitter to Improve Your Marketing
Marketing considerations and how to measure the impact of using Twitter. May 18, 2009
Online Video: Viral Isn't Everything
Five steps to make your online video more effective. May 4, 2009
PR Goes Multichannel
A five-step approach to a multichannel public relations campaign. Apr 20, 2009
Competitive Analysis in Tough Times
Three factors to watch as you make competitive analysis an ongoing practice instead of an annual or quarterly review. Apr 6, 2009
Using Social Media Advertising to Drive Results
Your marketing campaign must be contextually relevant, gives something of value to the social networker, and requires active participation on your part. Mar 23, 2009
Digital Communications: It's Not Just E-Mail Anymore
Are you developing a consistent message across these five channels? Here are six points to consider. Mar 9, 2009
Building Online Communities by the Numbers
Approaches to drive community participation and metrics to monitor the community's vitality. Feb 23, 2009
Eight Ways to Use Video to Boost Your Marketing
How to incorporate video into your communications strategy, plus seven metrics to monitor to ensure you stay on track. Feb 9, 2009