Archive for Andy Chen

61 articles
Showing 1 to 20
Page: 1 2 3 4

• The Emotional Side of Behavioral Targeting
  Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Jan 16, 2008
• Embrace Vertical Behaviors
  Rather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future. Dec 19, 2007
• Emergence of Micro Behaviors
  What if our online behaviors become so miniature they become impossible to identify and target? Nov 21, 2007
• Targeting Youth Behavior
  Reaching the most difficult group out there. Oct 24, 2007
• The Growing Complexity of Behavior
  Are behaviors becoming amalgamated as a result of digital convergence? Sep 26, 2007
• Behavioral Targeting Gets Close Up and Personal
  Consumers are divulging personal information in exchange for more targeted advertisements. Aug 29, 2007
• Behaviorally Target the Mindset
  Our mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Aug 1, 2007
• Behavior Under the Planning Microscope, Part 1: Viral
  Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Jun 6, 2007
• The Emotional Side of Behavioral Targeting
  Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. May 9, 2007
• The New Behavioral Wunder
  A new European player is well-positioned to ride the next behavioral targeting wave. Apr 11, 2007
• Targeting the Social Behavior
  Tap into social networks to reach consumers online. Mar 14, 2007
• Behavior Under the Planning Microscope, Part 3: CGM
  Whether consumer-generated media is a strength or a threat to brands is fiercely debatable. What's certain is CGM is here to stay. Last of a series. Feb 14, 2007
• Behavior Under the Planning Microscope, Part 2: Social Network
  What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Jan 17, 2007
• Behavior Under the Planning Microscope, Part 1: Viral
  Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Dec 20, 2006
• Redefining the Media Value Chain
  With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media Nov 22, 2006
• Planning, the Behavioral Way
  Rather than focus on behavioral targeting, perhaps we should develop behavioral planning. Oct 25, 2006
• Linking Purchase to Behavioral Targeting
  ROI is a mindset, not a measurement. Sep 27, 2006
• Targeting the Social Behavior
  Tap into social networks to reach consumers online. Aug 30, 2006
• Behavioral Targeting and the Probability Game
  As consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Aug 2, 2006
• How Much Should a Behavior Cost?
  Is behavior a tradable commodity? If so, how should it be sold and purchased? Jul 5, 2006

61 articles
Showing 1 to 20
Page: 1 2 3 4

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