Archive for Chang Yu

22 articles
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Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Sep 7, 2005
Three Factors in Planning a Behavioral Marketing Campaign
Important things to watch for when using behavioral targeting as a media tactic. May 18, 2005
Behavioral Targeting and Mobile Ad Opportunities
Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? May 4, 2005
Three Requirements for Behavioral Targeting
Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Apr 20, 2005
Behavioral Targeting and Video Ads
With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Apr 6, 2005
Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Mar 23, 2005
Behavioral Targeting: Quality or Quantity?
You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Mar 9, 2005
Behavioral's Missing Link?
Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Feb 23, 2005
Behavioral Targeting: The Pre-Game Prep
Like football, behavioral targeting is simple in essence but complex in execution. Feb 9, 2005
Behavioral Marketing 101: Defining the Terminology
Before behavioral marketing's tipping point is reached, we all must first speak the same language. Jan 26, 2005
Why Publishers Should Offer Behavioral Targeting
Don't offer behaviorally targeted placements yet? Here's why you should. Jan 12, 2005
Target Behaviorally and Sequentially
How do we make behavioral advertising work in a manner that's more efficient and more effective? Dec 29, 2004
How Will Behavioral Behave in 2005?
Predictions (and pipedreams) for behavioral advertising's future. Dec 15, 2004
Standardization: Behavioral Targeting's Weakness
Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Dec 1, 2004
Behavioral Game Plan
Do online games offer behavioral advertising opportunities? Nov 17, 2004
Holiday Behavior
Is there a place at the strategy table for behavioral targeting this holiday season? Nov 3, 2004
Behavioral Targeting: Let's Do Lunch
Hold the onions, and other benefits of behavioral targeting. Oct 20, 2004
Time for a Behavioral Trade Association?
If the IAB and OPA won't set behavioral marketing standards, perhaps it's time for a behavioral marketing trade group. Oct 6, 2004
ThreeFactors in Planning a Behavioral Marketing Campaign
Important things to watch for when using behavioral targeting as a media tactic. Sep 22, 2004
Is Behavioral Marketing a One-Hit Wonder?
Is behavioral marketing big on buzz, but short on substance? Sep 8, 2004