Archive for Chang Yu

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- Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Sep 7, 2005
- Three Factors in Planning a Behavioral Marketing Campaign
Important things to watch for when using behavioral targeting as a media tactic. May 18, 2005
- Behavioral Targeting and Mobile Ad Opportunities
Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? May 4, 2005
- Three Requirements for Behavioral Targeting
Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Apr 20, 2005
- Behavioral Targeting and Video Ads
With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Apr 6, 2005
- Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Mar 23, 2005
- Behavioral Targeting: Quality or Quantity?
You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Mar 9, 2005
- Behavioral's Missing Link?
Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Feb 23, 2005
- Behavioral Targeting: The Pre-Game Prep
Like football, behavioral targeting is simple in essence but complex in execution. Feb 9, 2005
- Behavioral Marketing 101: Defining the Terminology
Before behavioral marketing's tipping point is reached, we all must first speak the same language. Jan 26, 2005
- Why Publishers Should Offer Behavioral Targeting
Don't offer behaviorally targeted placements yet? Here's why you should. Jan 12, 2005
- Target Behaviorally and Sequentially
How do we make behavioral advertising work in a manner that's more efficient and more effective? Dec 29, 2004
- How Will Behavioral Behave in 2005?
Predictions (and pipedreams) for behavioral advertising's future. Dec 15, 2004
- Standardization: Behavioral Targeting's Weakness
Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Dec 1, 2004
- Behavioral Game Plan
Do online games offer behavioral advertising opportunities? Nov 17, 2004
- Holiday Behavior
Is there a place at the strategy table for behavioral targeting this holiday season? Nov 3, 2004
- Behavioral Targeting: Let's Do Lunch
Hold the onions, and other benefits of behavioral targeting. Oct 20, 2004
- Time for a Behavioral Trade Association?
If the IAB and OPA won't set behavioral marketing standards, perhaps it's time for a behavioral marketing trade group. Oct 6, 2004
- ThreeFactors in Planning a Behavioral Marketing Campaign
Important things to watch for when using behavioral targeting as a media tactic. Sep 22, 2004
- Is Behavioral Marketing a One-Hit Wonder?
Is behavioral marketing big on buzz, but short on substance? Sep 8, 2004
22 articles
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Varick Media Management New York, United States
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Confidential Leading Publisher New York, United States