Archive for Karen Gedney

185 articles
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Increasing Readership for Your E-Newsletter
Want to build your e-newsletter's audience? Try these tips. Jul 22, 2009
Buff Enough for a Tough Economy? Ten E-mail Exercises
In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Jul 8, 2009
A Little E-Mail Budget Goes a Long Way
How to use e-mail to capture low-hanging revenue. Jun 24, 2009
Go With What Works
Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Jun 10, 2009
Write Your Way Out of the Recession
How can you find a copywriter who can boost your bottom-line results? May 27, 2009
How to Win Friends and Influence People by E-mail
Tips for getting more out of in-person networking events. May 13, 2009
Synch Your E-Mail Calendar
Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Apr 29, 2009
Revive the Lost Art of Direct Response Copywriting Online
Direct marketing tips that translate well to e-mail. Apr 15, 2009
Top-Load Your E-Newsletter for Better Performance
Design changes are credited with scoring double-digit click-through rates. Apr 1, 2009
The Inbox: New Business Incubator and Laboratory
Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Mar 4, 2009
Career Advice for the Newly Unemployed
Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Feb 18, 2009
E-mail Inbox Blues
If you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Feb 4, 2009
C-Level Event Invitations: How It's Done
Guidelines to follow if you want to grab the attention of chief-level executives. Jan 21, 2009
The New "You"
The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Jan 7, 2009
A Curmudgeonly Look at Holiday E-Cards
Cutsey photos of employees don't cut it. Dec 24, 2008
E-mail Networking, the Gracious Way
Six LinkedIn applications that can help renew and establish business relationships. Dec 10, 2008
10 Reasons to Be Thankful for E-mail
Why e-mail marketing offers a bright spot despite the economic downturn. Nov 26, 2008
Never on Sunday? Rethink Your E-mail Schedule
New reports show the best day to send your e-mail is Sunday. Nov 12, 2008
Small Tune-Ups that Rev Up Your Revenues
The revenue you recover could make you look like a hero. Oct 15, 2008
A New Chapter in Low-Cost Lead Generation
A disaster recovery software company generates leads for under a penny per e-mail. Read on. Oct 1, 2008