Archive for Karen Gedney

Showing 184 items

• A Little E-Mail Budget Goes a Long Way
  How to use e-mail to capture low-hanging revenue. Jun 24, 2009
• Go With What Works
  Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Jun 10, 2009
• Write Your Way Out of the Recession
  How can you find a copywriter who can boost your bottom-line results? May 27, 2009
• How to Win Friends and Influence People by E-mail
  Tips for getting more out of in-person networking events. May 13, 2009
• Synch Your E-Mail Calendar
  Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Apr 29, 2009
• Revive the Lost Art of Direct Response Copywriting Online
  Direct marketing tips that translate well to e-mail. Apr 15, 2009
• Top-Load Your E-Newsletter for Better Performance
  Design changes are credited with scoring double-digit click-through rates. Apr 1, 2009
• Increasing Readership for Your E-Newsletter
  Want to build your e-newsletter's audience? Try these tips. Mar 18, 2009
• The Inbox: New Business Incubator and Laboratory
  Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Mar 4, 2009
• Career Advice for the Newly Unemployed
  Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Feb 18, 2009
• E-mail Inbox Blues
  If you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Feb 4, 2009
• C-Level Event Invitations: How It's Done
  Guidelines to follow if you want to grab the attention of chief-level executives. Jan 21, 2009
• The New "You"
  The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Jan 7, 2009
• A Curmudgeonly Look at Holiday E-Cards
  Cutsey photos of employees don't cut it. Dec 24, 2008
• E-mail Networking, the Gracious Way
  Six LinkedIn applications that can help renew and establish business relationships. Dec 10, 2008
• 10 Reasons to Be Thankful for E-mail
  Why e-mail marketing offers a bright spot despite the economic downturn. Nov 26, 2008
• Never on Sunday? Rethink Your E-mail Schedule
  New reports show the best day to send your e-mail is Sunday. Nov 12, 2008
• Small Tune-Ups that Rev Up Your Revenues
  The revenue you recover could make you look like a hero. Oct 15, 2008
• A New Chapter in Low-Cost Lead Generation
  A disaster recovery software company generates leads for under a penny per e-mail. Read on. Oct 1, 2008
• The Power of Story
  With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Sep 17, 2008
• Learning From the Presidential Race in Your Inbox
  With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Sep 3, 2008
• Who Says People Don't Respond to Long E-mail Copy?
  Testing with some clients turned up an intriguing trend. Learn more. Aug 6, 2008
• Are You Leaving Money on the Table?
  An amazing vacation to Iceland underscores how businesses could more effectively use e-mail marketing. Jul 23, 2008
• Green Up Your E-mail
  Three ways to make e-mail more environmentally friendly. Jul 9, 2008
• Eight Techniques for Increasing Webinar Registrations
  How can you get the average business person to dedicate an hour of her busy workday to sit through your Webinar? Jun 25, 2008
• Five Questions to Ask During Your Mid-Year E-mail Review
  Are you enhancing landing page performance, evaluating the right metrics, and taking other measures to increase sales? Jun 11, 2008
• Tips for Improving E-mail Marketing Performance
  How to manage the e-mail publishing empire in your company. May 28, 2008
• Profitable B2B E-mail Ideas From the Nonprofit World
  How to freshen up your e-mails and improve response rates. May 14, 2008
• Executive Survey Invitations: How to Get C-Levels to Respond
  Best practices for conducting executive-level online surveys. Apr 30, 2008
• 51 Seconds to E-Newsletter Success
  Tips for engaging a reader -- in 51 seconds or less. Apr 16, 2008
• Three Secrets for Executive E-Newsletter Engagement
  How to succeed in an e-mail-fatigued world. Apr 2, 2008
• Answers to Your E-mail Questions
  Why open rates are declining, comparing HTML and text e-mail, and how to get BlackBerry users to read e-mail marketing messages. Mar 19, 2008
• Keeping Tradeshow E-mail Managable
  A new product helps conference organizers to boost attendance, satisfy vendors and reduce inbox overload. Mar 5, 2008
• Direct Prospects to Your Tradeshow Booth
  How a switch from direct mail to e-mail delivered increased response from a smaller mailing list. Feb 20, 2008
• E-mail Testing: A Real-World Approach
  Six simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Feb 6, 2008
• Real Estate eCards: Think Seasonally, Act Locally
  Do you have an industry-relevant promotion ready to send to your clients? Here's one approach. Jan 23, 2008
• Outgrowing Your Homegrown E-mail System
  How to determine when it's time to ditch your internal e-mail solution and call the pros. Jan 10, 2008
• Learning From the Presidential Race in Your Inbox
  With so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Jan 9, 2008
• File This Away for Holidays 2008
  Business e-cards can showcase creative talent, provide personalization, and be fun. Dec 26, 2007
• Make It a Green Christmas With E-Cards
  Dreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Dec 12, 2007
• Testing, Testing, Testing...
  Three tests to evaluate e-mail marketing effectiveness. Nov 28, 2007
• Before You Hit "Send," Consult Your E-mail Checklist
  Does every e-mail campaign include the date, a call to action, and other essentials? Nov 14, 2007
• Subject Line Testing Scenarios
  Gauge whether personalization, branding, and subject line length help or hurt e-mail open rates. Oct 31, 2007
• E-mail Stats Every B2B Marketer Should Know
  Some facts and figures to consider when planning e-mail marketing budgets and campaigns for the coming year. Oct 17, 2007
• Not So Fast: Slow Down Your E-mail Review Process
  An effective e-mail marketing campaign requires time to format, review, and test the message. Oct 3, 2007
• B2B Client Relations by E-mail
  Recognize when online communications can hurt a business relationship. Sep 19, 2007
• Hit the Books to Succeed in B2B E-Mail Marketing
  Most e-mail marketers have gaps in their knowledge. Fill in yours with a new kit. Sep 5, 2007
• Archive Your B2B E-Newsletters for SEO Success
  Make your past newsletters keep working for you. Aug 22, 2007
• Your Vacation Message: Make It Work for You
  Going on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Aug 8, 2007
• Webinar E-mails: A Roadmap for Success
  More about benchmarks, Webinar promotion vehicles, schedules, and attracting potential attendees. Jul 25, 2007
• Delta Faucet Directs E-Mail Flow
  For B2B marketers, there's often a go-between involved in sales. In those cases, should customer e-mail come from the larger company with a known brand or the intermediary who 's actually in touch with the client? Jul 11, 2007
• Drive Webinar Registrations Via E-mail
  Without driving yourself to distraction. Jul 11, 2007
• Missed B2B E-Mail Opportunities
  The one that got away... Jun 27, 2007
• Outgrowing Your Homegrown E-mail System
  How to determine when it's time to ditch your internal e-mail solution and call the pros. Jun 13, 2007
• Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
  Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. May 30, 2007
• Mama, Don't Let Your Babies Grow Up to Be E-mail Copywriters
  Too many marketers are cheap with e-mail writing budgets, keeping the best practitioners out of the business. May 16, 2007
• E-mail Overload: A Solution
  How one conglomerate tamed a tangle of internal e-mail messages with a secure, catalogued microsite. May 2, 2007
• Green Up Your E-mail
  Three ways to make e-mail more environmentally friendly. Apr 18, 2007
• Ten E-mail Starters to Break Writer's Block
  What to do when your monitor is the proverbial blank piece of paper. Apr 4, 2007
• E-Mail Help for a Help Desk Company
  A case study for moving more of B2B marketing to e-mail. Mar 22, 2007
• Inbox Feng Shui
  Rather than watch your subscribers leave due to newsletter e-overload, check out these three tips. Mar 21, 2007
• The Confirmation E-mail Conundrum
  Most marketers recognize confirmation e-mail is a tremendous vehicle for cross- and up-selling. So why don't more companies seize this extraordinary opportunity? Mar 7, 2007
• Outlook 2007: The Sky Isn't Falling
  How to make e-mail render well in Outlook 2007. Feb 21, 2007
• A Confirmation E-mail Is a Terrible Thing to Waste
  Confirmation messages get tremendous open rates. So why do so many companies still waste this excellent opportunity to up- or cross-sell or to cement customer relationships? Feb 7, 2007
• Where to Find E-Mail Copywriters and What to Pay Them
  Three sources of copywriters and the going rates. Jan 24, 2007
• How to Hire a Great B2B E-Mail Copywriter
  A short exercise in finding a great copywriter Jan 10, 2007
• Help Wanted: B2B Copywriters
  Demand is exploding for B2B e-mail copywriters. Why you must develop your own "bench" of B2B copywriters with the skill sets you need. Dec 27, 2006
• Delta Faucet Directs E-Mail Flow
  Should the e-mail come from the larger company with a well-recognized global brand or the intermediary who's actually in touch with the client? Dec 13, 2006
• Action Speaks Louder Than Words
  An action-oriented philosophy can help an e-mail campaign succeed. Nov 29, 2006
• A Short, Sweet Turnkey E-Mail Campaign
  The Vision Awards moved its communications to e-mail this year -- with dramatic results Nov 15, 2006
• Make the Most of Your Speaking Engagements With E-Mail
  Use the power of e-mail to generate a higher ROI on your speaking engagements. Nov 1, 2006
• High-Volume B2B Copywriting
  How do you write e-mail copy about the same B2B product over and over -- without redundancy or boredom? Oct 18, 2006
• The View from My Laptop
  The fact that Outlook 2003 blocks images is yesterday's news. So why are so many of today's e-mails still full of images -- and completely unreadable in this popular program? Oct 4, 2006
• E-Newsletter Bloopers
  Oops, I did it again. Sep 20, 2006
• Next-Level B2B E-Mail Campaigns
  Having mastered entry-level e-mail, Pavilion Technologies set its sights on integration, accountability and visibility. Sep 13, 2006
• Notes From the E-Mail Field
  Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Sep 6, 2006
• Ten E-Mail Starters to Break Writer's Block
  What to do when your monitor is the proverbial blank piece of paper. Aug 23, 2006
• Your Vacation Message: Make It Work for You
  Going away on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients. Aug 9, 2006
• How to Create an E-Mail Marketing Calendar
  Move e-mail from the tactical to the strategic by thinking like an editor. Jul 26, 2006
• Q. What's a Proven Way to Boost E-Mail Sales?
  A. Try a quiz. Jul 12, 2006
• Good News for Small Biz
  Are you a small-business owner? Don't be intimidated by the big boys' e-mail campaigns. Jun 28, 2006
• No-Doze B2B E-Mail Campaigns
  Keep recipients from snoozing over your e-mail campaign. Jun 14, 2006
• A New Outlook on E-Mail Marketing
  Case study: A solution for DIY e-mail newsletters. May 31, 2006
• Cracking the E-Mail Code
  An incentive that personally appeals to the reader may be the key to unlocking B2B e-mail success. May 17, 2006
• Next-Level B2B E-Mail Campaigns
  Go beyond entry-level e-mail marketing. May 3, 2006
• Designing B2B E-Mail for Deliverability
  How to troubleshoot your e-mail before there's any trouble. Apr 19, 2006
• Notes From the E-Mail Field
  Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Apr 5, 2006
• E-Mail Help for a Help Desk Company
  A case study for moving more of B2B marketing to e-mail. Mar 22, 2006
• Getting Personal With Newsletters
  Mixing business and personal information in your B2B e-newsletter can pay off. Mar 8, 2006
• My E-Newsletter Malfunction
  Muddling through an e-mail meltdown. Feb 22, 2006
• Maximize Trade Show Sales Leads With E-Mail
  To get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. Feb 8, 2006
• What It Takes to Be a Good E-Mail Copywriter
  A primer for crafting winning B2B e-mail messages. Jan 25, 2006
• Podcasts in E-Newsletters: Give Your Articles a Voice
  Has reader fatigue set into your newsletter? Hear what's new for e-newsletters. Jan 11, 2006
• Your Name in Pictures: Personalization's Wow Image
  A case study that puts a customer's name in pictures -- and the sender above the clutter. Dec 28, 2005
• Action Speaks Louder Than Words
  An action-oriented philosophy can help an e-mail campaign succeed. Dec 14, 2005
• My E-Newsletter Experience: Key Lessons
  After two issues, Karen's e-newletter has generated the type of problems independent consultants want to have. Nov 30, 2005
• Move Over, Print. E-Brochures Are Here to Stay
  How one tourism board whittled eight weeks down to near real time. Nov 16, 2005
• E-Mail Invitations as Exciting as the Actual Event
  Want prospective attendees to get pumped up for your event? Try pumping a little more creative juice into the e-mail. Nov 2, 2005
• Ensure Contacts Never Lose Track of You
  Moved? New job? New e-mail address? New Web site? One e-mail technology addresses all those issues. Oct 19, 2005
• Prepare Yourself for E-Newsletter Success
  How to get past the angst, and how to cope with success. Oct 5, 2005
• My E-Newsletter & Me: The Journey Begins
  Karen finally puts her own e-newsletter together. Some lessons learned. Sep 21, 2005
• Create Personal PR With E-Mail
  Create your own PR campaign to educate recipients about your ever-evolving capabilities. Sep 7, 2005
• Ideas for Your Next E-Mail Marketing Meeting
  A list to keep in your pocket for a rainy day. Aug 24, 2005
• The ROI of Simplicity
  Instead of cramming everything into your next e-mail, keep it simple. Aug 10, 2005
• Your Name in Pictures: Personalization's Wow Image
  A case study that puts a customer's name in pictures -- and the sender above the clutter. Jul 27, 2005
• Staying on the Corporate Radar Screen
  You meet someone at an event, have a great conversation, perhaps even follow up by phone or e-mail. Now what? Jul 13, 2005
• Premiums That Propel Prospects to "Order Now"
  One of the best ways to get a prospect to act immediately is to offer an incentive. Two out-of-the-ordinary premiums that perform well. Jun 29, 2005
• E-Mail Copywriting 101
  Brush up your copywriting skills with this quick-hit summer course. Jun 15, 2005
• The $5.5 Million Month
  How one company generated enormous ROI using an interactive e-mail form. Jun 1, 2005
• Maximize Trade Show Sales Leads With E-Mail
  To get better leads, forget the bigger booth. Instead, invest in a better lead capture and e-mail program. May 18, 2005
• Identify Prospects Who Are Ready to Buy Now
  Targeting prospects -- and the bottom line. May 4, 2005
• Questions for OgilvyOne's E-Mail Marketing Director
  As promised, Jeanniey Mullen answers readers' tough e-mail questions. Apr 20, 2005
• B2B E-Mail: A Completely Different Ballgame
  When it comes to e-mail strategies and best practices, B2B is in a league of its own, says OgilvyOne's e-mail marketing director. Apr 6, 2005
• Maximize Your Trade Show Investment With E-Mail
  'Build it and they will come' doesn't necessarily apply to your trade show booth. Mar 23, 2005
• Writing E-Mail for C-Level Execs
  Ensure e-mail to top-level execs speaks directly to them. Mar 9, 2005
• E-Mail Quality Assurance -- Without Investing in Your Own Lab
  Ensure your e-mail messages looks just as professional in Lotus Notes as they do in Outlook and Gmail -- without breaking the bank. Feb 23, 2005
• Proofreading Isn't Enough: The E-Mail QA Lab
  Your brand and customers are worth the extra effort. Feb 9, 2005
• Prufread Those E-Mail Messages!
  Tips to keep your e-mail error-free. Jan 26, 2005
• No E-Mail Marketing Lead Left Behind
  Got a dormant database of sales leads? You could be sitting on a goldmine. Here's how to reconnect. Jan 12, 2005
• Get Marketing and Sales on the Same Page
  How to include a sales force in e-mail cultivation efforts. Dec 29, 2004
• Reduce the Risk in B2B Purchasing
  Could your prospect's job be on the line when they buy your product? Six key B2B buying principles help reduce the risk. Dec 15, 2004
• Don't Forget the Fun Factor
  If your B2B e-mail efforts have reader fatigue, spice them up with a little fun. Game on! Dec 1, 2004
• Networking at Net Speed
  What to do with all those business cards you collected at the conference last week. Nov 17, 2004
• A Short, Sweet Turnkey E-Mail Campaign
  The Vision Awards moved its communications to e-mail this year -- with dramatic results. Nov 3, 2004
• Thought Leadership in Three Easy Steps
  Whether you're a consultant, small firm, or large enterprise, getting your name out there is a whole lot easier. Oct 20, 2004
• Nurture Prospects Through the Sales Cycle
  Get on your audiences' radar with a thought-leadership campaign. Oct 6, 2004
• Create Personal PR With E-Mail
  Create your own PR campaign to educate recipients about your ever-evolving capabilities. Sep 22, 2004
• B2B Events Invitation: Flawless Execution
  Check out this really elegant event invitation. Sep 8, 2004
• Get Your Readers to Order Today
  Time-sensitive subject lines to use before your e-mail scrolls away. Aug 25, 2004
• E-Newsletters Boost Fujitsu's Consulting Practice
  Fujitsu's investment in e-newsletters boosts external, and internal, relations. Aug 11, 2004
• Ask and You Shall Receive: Get E-Mail Marketing Dollars
  How to get the funds for your next B2B e-mail campaign. Jul 28, 2004
• Winning Subject Lines
  The biggest possible effect in a teeny-tiny space: subject lines that make e-mail hard not to open. Jul 14, 2004
• Using E-Mail to Collect Testimonials
  End the testimonial-gathering nightmare. Six ways to collecting testimonials by e-mail. Jun 30, 2004
• Animate Your Product to Move It Off the Shelf
  Sustained open and response rates for products that come alive online. Jun 16, 2004
• How to Click With Prospects Using DISC
  The four personality types and how to sell to them. Jun 2, 2004
• LivePerson Asks B2B Customers, "May I Help You?"
  Online chat adds interactivity to B2B communications. May 19, 2004
• E-Mail That Goes Straight to Video
  E-mail that plays on any browser, at any connection speed. May 5, 2004
• Blogs: Communicating at the Speed of Business
  An atomic clockmaker's global workforce is in synch thanks to its blog/e-mail combination. Apr 21, 2004
• Fresh E-Mail Approaches for Spring
  Eight ways to enliven B2B e-mail campaigns this season. Apr 7, 2004
• Team Up for Cost-Effective Lead Generation
  A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Mar 24, 2004
• Build Trust and Loyalty With Personalized E-Mail
  A smart social network's e-mail best practices. Mar 10, 2004
• How E-Mail Changed the PR Biz
  How PR pros use the medium to deliver the message. Feb 25, 2004
• B2B Events Invitation: Flawless Execution
  Check out this really elegant event invitation. Feb 11, 2004
• United Air Lines' Sweepstakes Comes Up a Winner
  How UAL built its e-mail list with online sweeps. Jan 28, 2004
• Sender Line More Important Than Subject Line
  ...and other B2B marketing tips and trends. Jan 14, 2004
• What Successful B2B E-Mail Messages Have in Common
  B2B e-mail messages that worked in 2003 and the traits they share. Dec 31, 2003
• Controlling the E-Mail Deluge
  How much is too much? Send the right amount of e-mail. Dec 17, 2003
• Four Questions for Predicting E-Mail's Future
  Where will e-mail be tomorrow? Anticipate and capitalize on this rapidly evolving medium. Dec 3, 2003
• Small Biz E-Mail Promotions
  Ten common-sense ways small businesses can promote themselves with e-mail -- politely. Nov 19, 2003
• Team Up for Cost-Effective Lead Generation
  A collaborative marketing campaign reduced lead-acquisition costs and generated a wealth of new leads. Nov 5, 2003
• Daily E-Newsletter As New Business Incubator
  How smart e-newsletter analytics helped one publisher launch a whole string of ancillary businesses. Oct 22, 2003
• E-Mail FAQs
  A jump-start for folks new to the B2B e-mail space. Oct 8, 2003
• New Twist: Integrating Transit Ads and E-mail
  There's a lot of ad competition in the subway for adult education programs. How did Metropolitan College of New York makeits ads interactive? Sep 24, 2003
• Accelerate Course Registrations With E-Mail
  How to shorten the marketing cycle for corporate training sessions. Sep 10, 2003
• Giving Distributors a Turnkey Campaign
  Want to increase channel revenue? A turnkey campaign may be the solution. Aug 27, 2003
• Targeting Teachers: Three B2B E-Mail Case Studies
  Looking to impress teachers? Try study guides. Aug 13, 2003
• The B2B E-Mail Checklist
  No one ever said you couldn't use a cheat sheet for your next e-mail campaign. Here's ours. Jul 30, 2003
• Financial Services CaseStudies
  The financial services industry is a natural for e-mail marketing. Jul 16, 2003
• Consumer Mail With a B2B Back End
  B2B that's fun, flirty, fashionable -- and fiscally smart. Jul 2, 2003
• Eureka! Selling the Thrill of Discovery (Not the Software)
  It's not the bits and bytes, it's the benefits. Jun 18, 2003
• The Power of Getting Personal
  Personal notes create a solid portfolio for a new online business. Jun 4, 2003
• E-Mail to the Rescue
  E-mail performs in a marketing emergency. May 21, 2003
• List-Free B2B E-Mail Acquisition
  Can you acquire new prospects without an e-mail list? May 7, 2003
• E-Nurturing, the IBM Way
  IBM uses e-mail to provide value to prospects during a long sales cycle. Apr 23, 2003
• Seven Questions for an E-Mail-Specific Creative Brief
  The better the brief, the better the campaign. Seven e-mail-specific creative brief questions. Apr 9, 2003
• E-mail or Newsletters? Why Not Both?
  Why make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Mar 26, 2003
• Phone-Based E-Mail Capture: The Next Wave?
  B2B marketers who build e-mail lists the old-fashioned way: by phone. Mar 12, 2003
• Online Surveys, Part 3: Real-Life Tips and Tactics
  Who responds best to surveys and how do you get them to respond? Learn from others' successes and missteps. Feb 26, 2003
• Online Surveys, Part 2: Pump Up Your Results by E-Mail
  Response was through the roof, as were savings realized in asset allocation: a wellness center's member survey. Feb 12, 2003
• Online Surveys, Part 1: Instant Marketing Intelligence
  What do your customers and prospects want? Online surveys are a cheap, fast, and effective way to learn. Part 1 of a series about online surveys for marketers. Jan 29, 2003
• Get Your E-Mail in Shape for 2003
  No, we're not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Jan 15, 2003
• Rev Up Your Sales Engine With Leads, Leads, Leads
  Newsletters, gift cards, affinity programs -- what real businesses do to turn email programs into lead generators. Dec 18, 2002
• Questions and Answers With the Email Expert
  We don't know all the answers, but we'll doggedly track down someone who does. Dec 4, 2002
• Innovative and Inexpensive Member Marketing Techniques
  Professional associations need to work lean and mean -- and get results. That makes them a great source of B2B email marketing advice. Nov 20, 2002
• Behind the Scenes, Part 2: Follow the Tech Leader
  Prescription for efficiency: Oxford Health Care goes digital. Nov 6, 2002
• Behind the Scenes: What Works and What Needs Work
  Karen and Joanna are on a mission: Track down leading B2B email marketers and pump them for secrets. Oct 23, 2002
• Embrace the Gatekeeper
  Barrier to entry or critical ally? Try courting the gatekeepers. Oct 9, 2002
• Copy that Inspires On-The-Spot Decisions
  Your message must get prospects to act now. Copy techniques that inspire urgency. Sep 25, 2002
• Get on the Executive Radar Screen, Part 2
  Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Sep 11, 2002
• Get on the Executive Radar Screen, Part 1
  Craft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Aug 28, 2002
• Timing Is Everything
  Planning a campaign? Ensure mind share isn't on vacation. Aug 14, 2002
• B2B Email How-To's: From Planning to Creative, Part 2
  From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Jul 31, 2002
• B2B Email How-To's: From Planning to Creative, Part 1
  From making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Jul 17, 2002
• Email Leads the Conference Communications Stream
  Conferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your preparations. Jul 3, 2002

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