Archive for Derek Harding

64 articles
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E-Mail Marketers Trip up on Quality Control
While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Oct 29, 2009
Turnaround Measures for E-Mail Marketers
Three steps to make e-mail marketing programs more effective and avoid list fatigue. Oct 1, 2009
Approaches to Building an E-mail List, Part 2
How do you reach prospects not on your list? Sep 3, 2009
Approaches to Building an E-mail List, Part 1
E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Aug 6, 2009
E-Mail List Purchase: A Shortcut to Success?
There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Jul 9, 2009
Twitter: Will It Implode Under the Weight of Its Hype?
Use of the social network for marketing comes up short on two fronts. Jun 11, 2009
Dissecting a Major Flaw in CAN-SPAM
Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. May 14, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Apr 16, 2009
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Apr 9, 2009
Six International E-Mail Marketing Challenges
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 12, 2009
The Dangers of E-Mail Append
You want to use e-mail append to create more effective e-mail marketing. But will it really help? Jan 22, 2009
Do the Right Thing in an E-mail Marketing Campaign
Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Oct 30, 2008
E-Mail Marketing History Lessons
The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Oct 2, 2008
Tips for Sending a Welcome Message
The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Sep 4, 2008
Three Rules for Reconfirming E-Mail Lists
How to gracefully retire addresses from an e-mail list. Aug 7, 2008
E-mail Bounces, Hard and Soft
Sort out the confusion over e-mail bounce terminology and build a more effective list. Jul 10, 2008
What Whitelisting's Evolution Means for Marketers
A useful and important tool is not a substitute for good list hygiene. Here's why. Jun 12, 2008
Top Five Phrases That Raise a Red Flag
These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. May 15, 2008
Challenges of Reputation-Based Filtering
Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Apr 17, 2008
Six International E-Mail Marketing Challenges
Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 20, 2008