Archive for Derek Harding

Showing 61 items

• Twitter: Will It Implode Under the Weight of Its Hype?
  Use of the social network for marketing comes up short on two fronts. Jun 11, 2009
• Dissecting a Major Flaw in CAN-SPAM
  Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. May 14, 2009
• Do the Right Thing in an E-mail Marketing Campaign
  Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Apr 16, 2009
• E-Mail Marketing History Lessons
  The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Apr 9, 2009
• Seven Questions for Co-Registration Service Providers
  Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business against unscrupulous vendors. Mar 19, 2009
• Six International E-Mail Marketing Challenges
  Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 12, 2009
• Turnaround Measures for E-Mail Marketers
  Three steps to make e-mail marketing programs more effective and avoid list fatigue. Feb 19, 2009
• The Dangers of E-Mail Append
  You want to use e-mail append to create more effective e-mail marketing. But will it really help? Jan 22, 2009
• Do the Right Thing in an E-mail Marketing Campaign
  Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Oct 30, 2008
• E-Mail Marketing History Lessons
  The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Oct 2, 2008
• Tips for Sending a Welcome Message
  The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Sep 4, 2008
• Three Rules for Reconfirming E-Mail Lists
  How to gracefully retire addresses from an e-mail list. Aug 7, 2008
• E-mail Bounces, Hard and Soft
  Sort out the confusion over e-mail bounce terminology and build a more effective list. Jul 10, 2008
• What Whitelisting's Evolution Means for Marketers
  A useful and important tool is not a substitute for good list hygiene. Here's why. Jun 12, 2008
• Top Five Phrases That Raise a Red Flag
  These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. May 15, 2008
• Challenges of Reputation-Based Filtering
  Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Apr 17, 2008
• Six International E-Mail Marketing Challenges
  Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Mar 20, 2008
• Watch for Missteps with New E-mail Marketing Systems
  Sophisticated campaigns run into quality-assurance challenges on these three fronts. Feb 21, 2008
• Is E-mail Really Measurable?
  The three issues standing between e-mail marketers and accurate campaign reporting Jan 24, 2008
• E-mail's Dark Side
  Opting-out of opt-out e-mail. Dec 27, 2007
• Don't Trust Outlook
  How e-mail marketing messages are displayed is a messy, complex business. Nov 29, 2007
• Three Positive E-Mail Marketing Trends
  Three current - and very positive - e-mail marketing trends. Nov 1, 2007
• What to Look for in a Bulk E-Mail System
  How to ensure a homegrown e-mail marketing platform is reliable. Oct 4, 2007
• Why E-Mail Marketing Falls Short
  The DMA and the ESPC still come up short on preventing spam. Sep 6, 2007
• Your E-Mail Is Blacklisted. Now What?
  Five steps to take when you've been blacklisted. Aug 9, 2007
• Is E-mail Really Measurable?
  The three issues standing between e-mail marketers and accurate campaign reporting. Jul 12, 2007
• Integrated E-Mail Campaigns
  A campaign integrating e-mail with other media can deliver almost four times the revenue of a traditional broadcast campaign. But there are a few hurdles to jump first. Jun 14, 2007
• E-mail Bounces, Hard and Soft
  Sort out the confusion over e-mail bounce terminology and build a more effective list. May 17, 2007
• When A Low Bounce Rate Is A Big Problem
  Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Apr 19, 2007
• Spam, the Law, and E-mail Marketers
  The e-mail infrastructure remains under serious attack. Mar 22, 2007
• Delivering Automated Transactional E-mail
  Ensure transactional messages are delivered every time. Feb 22, 2007
• The Rise of Aggressive Bounce Rates
  How ISPs are forcing marketers to e-mail more than they should -- or even want to. Jan 25, 2007
• Preparing for Disaster
  How ready is the marketing department to assist your organization in the event of a disaster, and does the rest of the organization know the plan? Dec 28, 2006
• Your E-Mail Is Blacklisted. Now What?
  Five steps to take when you've been blacklisted. Nov 30, 2006
• No Medium an Island
  Prepare for the holiday shopping season by coordinating your different media and leveraging e-mail's strengths. Nov 2, 2006
• When A Low Bounce Rate Is A Big Problem
  Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Oct 5, 2006
• Getting in the Feedback Loop
  Feedback loops not only help with list hygiene and deliverability but are also an invaluable source of behavioral data. Sep 7, 2006
• RSS: The E-Mail Marketing Killer?
  Don't dismiss e-mail for a mass market quite yet. Aug 10, 2006
• E-Mail Is a Two-Way Medium
  Embrace, rather than restrict, customer e-mail responses. Jul 13, 2006
• Testing Dynamic E-Mail Campaigns
  Testing a complex dynamic e-mail campaign is more akin to testing software than a traditional e-mail campaign. Jun 15, 2006
• How to Develop E-Mail Campaign Business Rules
  Four steps to developing a strategic framework for dynamic e-mail marketing campaigns. May 18, 2006
• Profile Attributes for Dynamic E-Mail Campaigns
  A step-by-step guide for collecting and managing profile data for dynamic e-mil campaigns. Apr 20, 2006
• How Good Is Goodmail?
  The pros and cons of Goodmail's paid e-mail delivery system. Mar 23, 2006
• Setting Objectives for Dynamic E-Mail Campaigns
  More complex e-mail campaigns require a much more rigorous strategy process. Here's how to start. Feb 23, 2006
• Dynamic E-Mail Messaging Demystified, Part 1
  Dynamic e-mail messaging, step by step. In Part 1, the techniques needed to create a dynamic e-mail message. Jan 26, 2006
• ESPs: Is Bigger Really Better?
  Are there downsides to using larger e-mail service providers? Dec 29, 2005
• Successfully Navigate E-Mail Append
  How to chose the right vendor for e-mail append. Dec 1, 2005
• The Importance of Expectations
  Keep your e-mail from being falsely labeled as spam. Four tips for accurately setting subscriber e-mail expectations. Nov 3, 2005
• E-Mail Bounce Management, Simplified
  How to reduce bounce processing, improve accuracy, and ensure e-mail gets through to everyone able to receive it. Oct 6, 2005
• No Medium an Island
  Prepare for the holiday shopping season by coordinating your different media and leveraging e-mail's strengths. Sep 8, 2005
• Spam Traps 101
  What are spam traps, and why do they matter to e-mail marketers? Aug 11, 2005
• Child Protection Laws and E-Mail Marketing
  Two new child protection laws implement do-not-e-mail registries. How do they affect marketers, and what should you do about them? Jul 14, 2005
• When E-Mail Images Don't Load
  More and more e-mail clients block HTML. Here's what marketers are doing to salvage their images. Jun 16, 2005
• E-Mail Response Addresses: Static or Dynamic?
  E-mail is a two-way medium. Ensure you receive users' responses and can process them quickly. May 19, 2005
• The Nomenclature of Opt-In
  There's a war of words being fought over what constitutes an opt-in subscription. Who uses which terms, and why. Apr 21, 2005
• Clear and Conspicuous Opt Outs
  E-mail opt-out mechanisms must be 'clear and conspicuous,' according to CAN-SPAM. Eight ways to do just that. Mar 24, 2005
• Opting-Out Gracefully
  How to be 'clear and conspicuous' (not to mention legally compliant) with e-mail opt-out mechanisms. Feb 24, 2005
• E-Mail Bounce Management, Simplified
  How to reduce bounce processing, improve accuracy, and ensure e-mail gets through to everyone able to receive it. Jan 27, 2005
• Dynamic Messaging Survival Guide
  Personalized messaging requires more preparation and upfront quality control than traditional e-mail. Dec 30, 2004
• Reconfirmation Messages: Clean Up Your List!
  What to do when your e-mail list contains many older addresses. Dec 2, 2004
• E-Mail List Atrophy: The Effects of Old Addresses
  Immediate steps to minimize list atrophy and the 'old address effect.' Nov 4, 2004

Back to Derek Harding

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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