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Archive for Rob McGann

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Report: Local Online Radio Ad Spend Nearly Doubles
The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Mar 28, 2005
Pepsi Poised to Launch "Yoda" Promotion Online
Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Mar 25, 2005
Online Shoppers Prefer Aggregators Over Merchant Sites
Consumers shop around for better prices, sales and discounts. Mar 24, 2005
UK Online Ad Spend Soared Nearly 50 Percent in '04
Interactive advertising expenditures nearly overtook radio. Mar 24, 2005
File Sharers Go Beyond P2P
Americans pessimistic about government's ability to curb illegal file sharing. Mar 23, 2005
Anti-Spyware Companies Promote Cookie Deletion
Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Mar 23, 2005
The Deadly Duo: Spam and Viruses, February 2005
Rich countries spam more. Mar 22, 2005
Ford Sharpens Branding Distinctions with Site Redesign
One of the major objectives is to boost traffic and attention to eight 'brand channels.' Mar 22, 2005
Mercedes Starts-Up M-Class Campaign With iTV
The campaign also features online, print, television, and promotional event components. Mar 21, 2005
Web Usage Growth Flatlines in U.S., Other Mature Markets
Emerging markets hold opportunities for online business expansion. Mar 21, 2005
More Parents Use Filters to Control Teen Web Use
Parents and teenagers agree teens aren't careful enough online. Mar 17, 2005
Silverpop Acquires Digital Oxygen in U.K.
Deal provides the e-mail service provider with a beachhead for European expansion. Mar 17, 2005
Cars.com Launches National TV, Web Campaign
Campaign targets a balance of sports enthusiasts and female consumers. Mar 17, 2005
Active Home Web Use by Country, February 2005
The U.K., Spain, and Australia show the largest increases. Mar 16, 2005
Lucasfilm Raises Curtain on Early 'Sith' Promotions
In addition to the official Star Wars site, both content partners launch micro-site promotions. Mar 15, 2005
Generation Y Embraces SMS
Younger users 'crazy' about texting. Mar 14, 2005
Study: Consumers Delete Cookies at Surprising Rate
Web measurements based on cookies cited as 'highly unreliable'. Mar 14, 2005
Food Network Weds Web, SMS, TV
Campaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Mar 11, 2005
Pontiac Campaign Targets Camera Phone Owners
Pontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. Mar 11, 2005
Entertainment Leads Content Spending Growth
Online music a leading driver. Mar 10, 2005

152 articles
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Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

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Confidential Leading Publisher New York, United States

Director, Online Acquisition Marketing - Consumer (eCommerce, SEM/SEO)
Barnes & Noble.com New York, United States

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