Archive for Pete Blackshaw

95 articles
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One More Time: We Marketers Still Have Control!
Do we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Jun 24, 2008
Ten Big Questions Every CMO Must Ask
The advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider. Jun 10, 2008
Why Brand Advocacy Matters
Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? May 27, 2008
Twitter by Machiavelli
A look at 16 curious personality types and behaviors emerging from Twitter-land. May 13, 2008
100 Columns, and 10 for the "Re-Read" List
Meaningful relationships with social networks, word-of-mouth marketing 101, and more. Apr 29, 2008
Customer Service Meets "Lord of the Twitters"
How to win a chit - rather than get slit - by a twit. Apr 15, 2008
Word-of-Mouth Marketing 101, à la Zappos.com
Zapped by the customer service company that happens to sell shoes. Apr 1, 2008
Ten Reasons Marketers Should Pay Attention to Wikipedia
The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script. Mar 18, 2008
10 Interactive Marketing Tips from Barack and Hillary
A look at the equivalent of a Super Bowl of interactive advertising. Mar 4, 2008
Marketing With, Not to, Kids 101
What 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Feb 19, 2008
Adapting to Consumer-Controlled Surveillance
Six rules for companies to promote, protect, and manage brands under the new culture. Feb 5, 2008
Search and Reputation: Your Brand Standing Is Your Shelf Landing
What's the relationship between search and brand reputation? Jan 22, 2008
Super Bowl Advertising: Go Holistic or Go Home
A look behind Nationwide's successful "Life Comes at You Fast" campaign. Jan 8, 2008
The Official 2008 Web 2.0 Buzzword Forecast
"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon. Dec 11, 2007
Attention? I Don't Want Your Freakin' Attention!
Hello? This is your customer calling. Nov 27, 2007
Death, Social Media, and Remembrance
Meaningful insights about social media come from a painful loss. Nov 13, 2007
Consumer 3.0: New Trends in CGM
Taking full advantage of CGM's marketing potential is hardly a "flip the switch" opportunity. Oct 30, 2007
Back to the Advertising Future
Reach back to these three timeless fundamentals to provide traction for future moves. Oct 16, 2007
Sustaining the Conversation
Are marketers over-buzzing the term "conversation"? And will the buzz kill the concept? Oct 2, 2007
Passionate Faces in the Conversational Crowd
Mapping the word-of-mouth landscape. Sep 18, 2007