Archive for Hollis Thomases

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Local Online Media Planning Options in Mobile
Opportunities for mobile advertising including mobile portals and search, mobile U.S. ad networks, marketing through mobile apps, and more. Last of a three-part series. Nov 17, 2009
Local Online Media Planning Options, Part 2
Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Nov 3, 2009
Local Online Media Planning Options, Part 1
Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Oct 20, 2009
Is Your Display Ad Budget Shrinking?
Online media planners can still do more with less. Oct 6, 2009
Online Video Advertising FAQ
What media planners want to know about online video advertising. Sep 22, 2009
More Twitter Advertising Opportunities
Three new tools for getting the most out of your Twitter ad campaign. Sep 8, 2009
Can Media Agencies and CPA Networks Play Nice?
What advertisers might gain if they could. Aug 25, 2009
Social Media Advertising Barriers Eroding
Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. Aug 11, 2009
The Definitive List of Self-Serve Online Ad Buying
If you practice do-it-yourself online ad buying, check out this extensive list of solutions. Jul 28, 2009
More Standards Coming to Social Media Advertising
Two industry groups help shape social media advertising. Jul 14, 2009
Data Reporting Tools That Aid Media Planning
Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Jun 30, 2009
Integrating Twitter into Ad Campaigns
Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Jun 16, 2009
Summertime Media Planning Strategies
Fifteen ideas to reach people online when they're spending more time offline. Jun 2, 2009
How to Prepare for an Online Direct Response Campaign
Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. May 19, 2009
B2B Lead Gen Advertisers Finally Have Their Own Network
Madison Logic offers a solution for B2B lead gen advertisers. May 5, 2009
Healthcare Advertising's Newest Model
An independent producer of health videos offers a new spin on contextual advertising. Apr 21, 2009
Want to Be a Better Media Planner? Get Social
In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Apr 7, 2009
Online Advertorial Still an Ugly Duckling in 2009
Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? Mar 24, 2009
Keeping Tabs on the Interactive Advertising Bureau
What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Mar 10, 2009
Ten Ways Online Media Planning Differs From Print
Planning an online campaign takes different skills and tools than traditional campaigns. Feb 24, 2009