Archive for Hollis Thomases

125 articles
Showing 1 to 20
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• Local Online Media Planning Options, Part 2
  Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more. Nov 3, 2009
• Local Online Media Planning Options, Part 1
  Opportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Oct 20, 2009
• Is Your Display Ad Budget Shrinking?
  Online media planners can still do more with less. Oct 6, 2009
• Online Video Advertising FAQ
  What media planners want to know about online video advertising. Sep 22, 2009
• More Twitter Advertising Opportunities
  Three new tools for getting the most out of your Twitter ad campaign. Sep 8, 2009
• Can Media Agencies and CPA Networks Play Nice?
  What advertisers might gain if they could. Aug 25, 2009
• Social Media Advertising Barriers Eroding
  Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. Aug 11, 2009
• The Definitive List of Self-Serve Online Ad Buying
  If you practice do-it-yourself online ad buying, check out this extensive list of solutions. Jul 28, 2009
• More Standards Coming to Social Media Advertising
  Two industry groups help shape social media advertising. Jul 14, 2009
• Data Reporting Tools That Aid Media Planning
  Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Jun 30, 2009
• Integrating Twitter into Ad Campaigns
  Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Jun 16, 2009
• Summertime Media Planning Strategies
  Fifteen ideas to reach people online when they're spending more time offline. Jun 2, 2009
• How to Prepare for an Online Direct Response Campaign
  Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. May 19, 2009
• B2B Lead Gen Advertisers Finally Have Their Own Network
  Madison Logic offers a solution for B2B lead gen advertisers. May 5, 2009
• Healthcare Advertising's Newest Model
  An independent producer of health videos offers a new spin on contextual advertising. Apr 21, 2009
• Want to Be a Better Media Planner? Get Social
  In the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Apr 7, 2009
• Online Advertorial Still an Ugly Duckling in 2009
  Advertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? Mar 24, 2009
• Keeping Tabs on the Interactive Advertising Bureau
  What every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Mar 10, 2009
• Ten Ways Online Media Planning Differs From Print
  Planning an online campaign takes different skills and tools than traditional campaigns. Feb 24, 2009
• Quantifying the Pass-Along Value of Online Advertising
  A new ad-tracking tool makes it easier to quantify the value of an ad when someone shares it with friends. Feb 10, 2009

125 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7

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