Archive for Hollis Thomases

Showing 91 items

• A Vacation Challenge to Ad People: Unwire!
  Marketers are busier than ever, and the work's never done. Here are six tips on how to enjoy an unwired vacation. Jul 1, 2008
• Serving Relevant Ads to International Visitors
  A startup promises to serve relevant ads to international visitors. Does it work? Jun 17, 2008
• One-Stop Shop for Lead Gen
  A new tool distinguishes marketing leads from sales leads. Jun 3, 2008
• Social Media Advertising Barriers Eroding
  Forecasts for social network ad spending aren't overly optimistic. Here's why social media sites should be grabbing advertisers' attention anyway. May 20, 2008
• The Problem With Online Media Measurement Tools
  How savvy media buyers can mitigate discrepancies in measuring online audiences. May 6, 2008
• Play Streaming Video Advertising
  The challenges of advertising in this brand new channel and questions to ask of potential partners. Apr 29, 2008
• Boomers and Beyond: Targeting the 50-Plus Audience Online
  Best approaches to say something meaningful and appeal to a boomer. Apr 22, 2008
• Online Customer Acquisition: Lessons Learned
  A report from the first LeadsCon conference. Apr 8, 2008
• Psychographically Targeted Web Advertising
  An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web? Mar 25, 2008
• U.S. Women and the Internet, Part 2
  When are women more likely to pay attention and respond to online ads? Last of two parts. Mar 11, 2008
• U.S. Women and the Internet, Part 1
  Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Feb 26, 2008
• Solutions for Yahoo (Besides Microsoft's Money)
  If Microsoft took over Yahoo, it would be bad for online advertisers. Some alternative scenarios. Feb 12, 2008
• Can User-Selected Advertising Improve Response Rates?
  An advertising model puts the consumers in charge of what ads they see. Jan 29, 2008
• Ad Servers on the State of Online Video Ads
  Executives from DoubleClick, Atlas, and Mediaplex discuss the challenges and opportunities for the emerging format. Jan 15, 2008
• Future of Online Advertising in Flux
  Advertiser education plays an important role in our industry's health, particularly if the nation rolls into a recession. Dec 18, 2007
• A Media Planning Solution for a Fragmented World
  Web-based platform's promise lies in streamlining the media research, selection, and request-for-proposal (RFP) processes. Dec 4, 2007
• Ad:tech NY 2007 Perspective
  Investors and VCs roamed the show floors looking for the next best thing, while attendees tried to figure out what an ad network is. Nov 20, 2007
• 2007 Ad:tech New York Best Bets
  Get up to speed on social media, video advertising, brand building, the outlook for interactive, and lots more. Nov 6, 2007
• Are Online Agencies Capitalizing on Market Opportunity?
  Why interactive agencies must do a better job of practicing what they preach. Oct 23, 2007
• Advertising in 2007 Online Holiday Gift Guides
  While several publishers will offer run-of-channel display ad opportunities, many gift guides will have exclusive sponsors. Oct 9, 2007
• New Optimism for Online Retail Marketing Opportunities
  Retailers at the Shop.org Annual Summit appear keen to embrace new marketing tactics. Sep 25, 2007
• Social Media Advertising: No Direct Response Proposition
  True acceptance of an advertiser comes from letting the user shape the brand. Sep 11, 2007
• The State of Ad Network Transparency
  Not all networks define disclosure the same way. What do media buyers need to know? Aug 28, 2007
• Surveying Higher Education About Online Marketing
  How educators are shifting their marketing focus to the Web. Aug 14, 2007
• What Agencies Should Know About Lead Generation
  Online lead gen is the fastest growing category in online ad spending. Some lead-gen basics — and where to learn more. Jul 31, 2007
• Niche Audience Agencies and Ad Strategies
  Ever more niche-specific interactive agencies are appearing. Why? Jul 17, 2007
• Long-Play Streaming Video Advertising
  The challenges of advertising in this brand new channel and questions to ask of potential partners. Jul 3, 2007
• Agency's Cure for the Summertime Blues
  Some midyear online marketing initiatives to consider, whether or not you have a summer lull. Jun 19, 2007
• Buying Greenvertising
  The right way for media buyers to place clients in environmentally friendly Web sites. Jun 5, 2007
• An Online Marketing Primer for Higher Education
  Colleges and universities cater to the most wired populace, yet many are clueless about online marketing. May 22, 2007
• Last-Minute Media Buying
  A four-step plan for media buyers under pressure to place hurry-up campaigns. May 8, 2007
• Do Traditional Agencies Still Snub Search?
  Big ad agencies and their efforts to embrace the search marketplace. Apr 24, 2007
• Agencies Implications in Mobile Advertising, Part 2
  Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part two of a series. Apr 10, 2007
• Agency Implications in Mobile Advertising, Part 1
  Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part one of a series. Mar 27, 2007
• Building an Online Travel Brand
  An online travel marketer discusses what works -- and what doesn't -- in today's online marketing climate. Mar 13, 2007
• The Mobile Marketing Schism
  Buoyant optimism about mobile advertising, or uncertainty and skepticism? Depends on which side of the mobile camp you're talking to. Feb 27, 2007
• Retailers' 2007 Online Advertising Outlook
  Advertising's resurging online. Will e-tailers follow suit? Feb 13, 2007
• What Agencies Should Know About Lead Generation
  Online lead gen is the fastest growing category in online ad spending. Some lead-gen basics -- and where to learn more. Jan 30, 2007
• Cranky But Cranked Up -- 2007
  What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Jan 16, 2007
• 2006 Online Holiday Campaigns: End of Season Perspective, Part 2
  Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Jan 2, 2007
• A Bright Spot in Opt-In Advertising?
  A soon-to-debut service pays consumers to view ads and charges advertisers only if their ads are seen. Dec 19, 2006
• 2006 Online Holiday Campaigns: Midseason Perspective
  How are advertisers faring? In advertising speak, "Pony up early and heavily if you want to have any impact whatsoever." Dec 5, 2006
• Polling for Dollars
  Two companies are using polls in different ways, both of which are helping advertisers. Nov 21, 2006
• Real Estate Developers Need Web Marketing Strategy
  Seventy-seven percent of home buyers use the Web as their primary source, but only 15 percent of agents spend ad money online. Nov 7, 2006
• Tristitials: The Three-in-One Ad
  A new format from snap2eyes allows thrifty advertisers to get more bang for their buck. Oct 24, 2006
• Field Report: Analytics & Advertisers
  Everyone would benefit if ad reports and Web analytics reports were better paired and analyzed. Oct 10, 2006
• The Advertising Piggyback Strategy
  Piggybacking can be a smart way to ensure just a little more bang for the buck. But a lot depends on the actual ad campaign. Sep 26, 2006
• Destination Marketers Shift Their Digital Spend
  The future of DMO and CVB online marketing calls for a blend of tactics, both on and off the Web site. Sep 12, 2006
• Are Advertisers Brave Enough for Social Media?
  Social media must be treated as an entirely different type of online ad buy. Aug 29, 2006
• The Value of Content-Related Text Advertising
  Online video may bring pizzazz to Web advertising, but don't underestimate the power of relevant text messages. Aug 15, 2006
• Google, the Media Network, Part 2
  Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Aug 1, 2006
• Google, the Media Network, Part 1
  Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part one of a series. Jul 18, 2006
• Surveying Agencies About Online Video Advertising
  Online video advertising has reached the buzz stratosphere. What are agencies' experience with it, and what is the state and future of it? Jun 20, 2006
• Rain or Shine, Weather-Triggered Advertising Is Fine
  Everyone talks about the weather. Advertisers are doing something about it. Jun 6, 2006
• What Agencies Need to Know About Local
  Local is a great opportunity, but have the tools and infrastructure developed enough? May 23, 2006
• Retargeting Gains Traction, Part 2
  What retargeting is, what it isn't, and some agency best practices. Second of a two-part series. May 9, 2006
• Retargeting Gains Traction, Part 1
  What retargeting is, what it isn't, and some agency best practices. Part 1 of a two-part series. Apr 25, 2006
• Adware Industry on the Defensive
  The adware industry is under attack. Will legit adware firms survive the battle? Apr 11, 2006
• Agencies: To Subcontract or Partner?
  How much do client perceptions influence agency decisions? Mar 28, 2006
• SEM and Online Advertising Symbiosis
  Separating SEM from online advertising campaigns is downright foolish. Mar 14, 2006
• Too Early for RSS Advertising?
  Is RSS destined to become the next e-mail for marketers? Feb 28, 2006
• A Simplified, Accountable Approach to Developing Media Strategy
  Applying a one-page business plan to your media buying strategies. Feb 14, 2006
• Advertising Money Can't Buy
  You've found the perfect Web site for the campaign -- but it doesn't accept advertising. How to approach an e-commerce or service site and negotiate a placement. Jan 31, 2006
• Why Pay-Per-Call Advertising Needs Ad Agencies
  Pay per call's potency exceeds many other online ad options. Who can benefit from it and some best practices for using it. Jan 17, 2006
• Cranky But Cranked Up for 2006
  A media buyer's reflections on 2005, and predictions for 2006. Jan 3, 2006
• Commercial and Industrial Sites Need Advertising, Too
  Where to go to advertise commercial/industrial sector products and services. Dec 20, 2005
• Why Traffic and Analytics Matter to Media Buyers
  Tools to use for better online media buying and planning. Dec 6, 2005
• Buying and Selling Ads Based on Performance
  Yield Manager: the Ginsu knife of ad servers? Nov 22, 2005
• Is Online Advertising a Disruptive Technology?
  Why Internet advertising is finally getting respect in the traditional advertising world. Nov 8, 2005
• Training Online Media Buyers
  What do online media buying newbies need to know? A Q and A with Leslie Laredo. Oct 25, 2005
• Rain or Shine, Weather-Triggered Advertising Is Fine
  Everyone talks about the weather. Advertisers are doing something about it. Oct 11, 2005
• Ad/Search Agency Convergence
  If an online ad agency isn't also a search agency, how can it satisfy client needs? MSN Paid Search may hold some answers. Sep 27, 2005
• The Rise of CPA Ad Networks
  CPA ad networks are more popular -- and profitable -- than ever. Some tipson making your campaign with them a success. Sep 13, 2005
• Prepare for Holiday 2005, Part 2: Online Advertising Opportunities
  The holiday season is looming. Are you ready? Last of a series. Aug 30, 2005
• Prepare for Holiday 2005, Part 1: Comparison Shopping Search Engines
  The holiday season is looming. Are you ready? Part one of a series. Aug 16, 2005
• Online Media Buyers Role in Strategy
  Think they don't play a part? Think again. Aug 2, 2005
• Comparing Media Planning Tools
  How three media planning tools stack up. Jul 19, 2005
• DM Suppliers Need 21st-Century Marketing
  Some DM industry suppliers could use a good dose of education -- and Internet marketing awareness. Jul 5, 2005
• Is "Advertorial" a Four-Letter Word? Part 2
  Is paid editorial evil? Last of a series. Jun 21, 2005
• Is "Advertorial" a Four-Letter Word? Part 1
  Is paid editorial evil? Part one of a series. Jun 7, 2005
• The Incredible Disappearing Web Ads
  A new plug-in allows Firefox users to strip all the ads from a Web page. May 24, 2005
• Travel Industry Cold-Shoulders Metasearch
  Discontents with metasearch: what advertisers want from the engines. May 10, 2005
• Random Musings on 10 Years of Online Advertising
  The good, the bad, the still-to-be-achieved. Apr 26, 2005
• Prepping Online Advertising Newbies
  Sure, it's a process. But the more we educate and prepare advertisers upfront, the more we minimize tension, missed deadlines, and undue expectations. Apr 12, 2005
• Half of Online Media Buyers Don't Like Media Reps
  Publishers, are you listening? Mar 29, 2005
• Contextual Advertising With the Advertiser in Control
  Five companies that offer PPC contextual ads placements-- and control and choice for the advertiser. Mar 15, 2005
• Why the Search Engine Wars Are Good for Advertisers
  The more the Big Three search players spend on advertising and R&D, the better the short-term opportunities for search engine advertisers. Mar 1, 2005
• Blog Advertising: Right for You?
  Smart ways to think about blog advertising. Feb 15, 2005
• Retailers' 2005 Online Advertising Outlook
  The end of impression-based buys for e-tailers? Feb 1, 2005
• Achieve Media Goals Without Reviled Ad Techniques
  Can you buy for a direct-response campaign without resorting to offensive ad techniques? Let's do the numbers. Jan 18, 2005
• Rebuking the Most Hated Advertising Techniques
  Let's get real. The Net must support itself. Annoying or not, ad techniques that work are here to stay. Jan 4, 2005

Back to Hollis Thomases

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• Interactive Recruiter
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