Martin Lindstrom

Martin Lindstrom is recognized as one of the world's primary on- and offline branding gurus by the Chartered Institute of Marketing. He is the author of several best-selling branding books including his latest, "BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound," published by Free Press. BRANDsense.com details information about Lindstrom's "BRAND sense" and the BRAND sense Symposium, a branding conference running in 51 cities in 31 countries.

Recent articles by Martin Lindstrom

Consumer Power in a Flash
Brand building in the age of consumer control. Mar 27, 2007

The Secret to Standing Out
If you want to get ahead of the leader, don't follow in his tracks. Feb 27, 2007

Brand-ish Opinion
Does your brand provoke conversation? Go ahead -- give people something to talk about. Jan 23, 2007

Is Your Brand A Ticking Time Bomb?
How to find out -- before the explosion. Dec 26, 2006

All Brand Power to the Consumer
Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Nov 28, 2006

Brand Marketer, Storyteller
It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Oct 24, 2006

Life on the Edge With Generation Tomorrow
Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Sep 26, 2006

Web Site Branding: Go Global or Stay Local?
Should your Web site be global or adopt your nationality? Aug 22, 2006

Keeping Brand Identity in a Customized World
What's the brand's role in a world of customized products and services? Jul 25, 2006

Brand Archaeology: Dig Up Your Past
Excavate your brand's past and recover its most significant signals. Jun 27, 2006

More articles by Martin Lindstrom ...