Martin Lindstrom

Martin Lindstrom is recognized as one of the world's primary on- and offline branding gurus by the Chartered Institute of Marketing. He is the author of several best-selling branding books including his latest, "BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound," published by Free Press. BRANDsense.com details information about Lindstrom's "BRAND sense" and the BRAND sense Symposium, a branding conference running in 51 cities in 31 countries.

Recent articles by Martin Lindstrom

Consumer Power in a Flash - Brand building in the age of consumer control. Mar 27, 2007

The Secret to Standing Out - If you want to get ahead of the leader, don't follow in his tracks. Feb 27, 2007

Brand-ish Opinion - Does your brand provoke conversation? Go ahead -- give people something to talk about. Jan 23, 2007

Is Your Brand A Ticking Time Bomb? - How to find out -- before the explosion. Dec 26, 2006

All Brand Power to the Consumer - Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Nov 28, 2006

Brand Marketer, Storyteller - It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Oct 24, 2006

Life on the Edge With Generation Tomorrow - Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Sep 26, 2006

Web Site Branding: Go Global or Stay Local? - Should your Web site be global or adopt your nationality? Aug 22, 2006

Keeping Brand Identity in a Customized World - What's the brand's role in a world of customized products and services? Jul 25, 2006

Brand Archaeology: Dig Up Your Past - Excavate your brand's past and recover its most significant signals. Jun 27, 2006

More articles by Martin Lindstrom ...