Archive for Ian Schafer

72 articles
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Does It Matter How Good Video Content Is?
For advertising, distribution of online content is every bit as important as its quality. Sep 5, 2008
Online Advertising's Stunted Growth
The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places to begin. Mar 7, 2008
It's 11 O'Clock. Do You Know Where Your Ad Is?
What we may be forgetting in the race to perfect video advertising. Feb 22, 2008
When the Medium Isn't the Message
Does viral success necessarily mean ad success? Feb 8, 2008
In-Stream Advertising: Killing or Saving Online Video?
A new Burst Media study tries to make sense of it all. Jan 25, 2008
Dispatch From CES 2008
Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Jan 11, 2008
What if Piracy Were Legal?
A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Dec 28, 2007
What Do You Want From Online Video in 2008?
How the next year in online video can become better than the last. Dec 14, 2007
Viva la Liberación?
How online advertising can liberate content, one video at a time. Nov 30, 2007
Are Social Networks the New Networks?
How social networking sites may prove to be the best online video distribution and monetization channel yet. Nov 16, 2007
Does It Matter How Good Video Content Is?
For advertising, distribution of online content is every bit as important as its quality. Nov 2, 2007
You're a Dinosaur, and Your Creative's Old Too
How you can avoid being yesterday's advertising news. Oct 19, 2007
Dynamic Social Sites, Yet Static Ads
As information and data help create more dynamic Web sites, why is so much Web advertising slow to catch up? Oct 5, 2007
It's 11 O'Clock. Do You Know Where Your Ad Is?
What we may be forgetting in the race to perfect video advertising. Sep 21, 2007
Tackling Adblock Plus
Why the latest release of the Firefox plug-in is a threat to the online advertising and content creators. Sep 7, 2007
YouTube Chose Overlay Ads. Should You?
Should you make the switch from pre-roll online video? Aug 24, 2007
The Parasite Paradox
Knowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Aug 10, 2007
An Online Video Case Study: Mr. T & Hitachi
Why online video isn't just for entertainment, media, and content companies. Jul 27, 2007
Growing Up Widget
We've only just begun to see the widget. How will it mature? Jul 13, 2007
Are You Experienced?
Or, how I learned to stop thinking about "inventory," and love the "experience." Jun 29, 2007