Archive for Justin Sanger

15 articles
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The Magic of Seeing Your Search Ad
Small business prospects ask local ad sales forces: Where will I be able to see my ad? Aug 17, 2006
Pay Per Call vs. Call Tracking: Walk Before You Run
There's a problem in the current pay-per-call model. There's also a solution. Aug 3, 2006
Where Local and Vertical Search Intersect
Hint: It's right around the corner. Mar 2, 2006
YellowPages.com's Strategic Advantage
Local search and IYPs aren't competing ideas. YellowPages.com's understanding of this gives it an edge in the marketplace. Oct 27, 2005
Where Local and Vertical Search Intersect
Hint: It's right around the corner. Oct 13, 2005
Pay Per Call vs. Call Tracking: Walk Before You Run
There's a problem in the current pay-per-call model. There's also a solution. Sep 29, 2005
Rebirth of the City Portal
Is this next generation of city portals really a new concept? Sep 15, 2005
Join the Local Search Authorities
Small local businesses want a seat a big businesses' table. Local search "authorities" may help them get it. Sep 1, 2005
Social Networking Meets Local Search
Together, social networking and local search are greater than the sum of their parts. Aug 18, 2005
Internet Yellow Pages Are Dead
Compared with local search, the IYPs are Internet search on training wheels. Aug 4, 2005
A New Form of Local Search Optimization, Part 2
A whole new form of local SEO is becoming mainstream. And, it requires different tactics. Part two of a two-part series. Jul 21, 2005
A New Form of Local Search Optimization, Part 1
A new form of local SEO is becoming mainstream -- and requires different tactics. Part one of a two-part series. Jul 7, 2005
The Magic of Seeing Your Search Ad
Small business prospects ask local ad sales forces: Where will I be able to see my ad? Jun 23, 2005
Feedback for: The Local Search Mardi Gras
by Justin Sanger Jun 13, 2005
The Local Search Mardi Gras
Don't get so caught up in the local search fantasy that you forget to peek behind the mask. Jun 9, 2005