Archive for Mike Grehan

Showing 75 items

• Always Be Testing
  Google Website Optimizer may be free, but not every online marketer has the skill to use it. A new book opens up the Web site testing world to a wider audience. Aug 11, 2008
• Power to the People Who Search
  Will there ever be a huge, global search engine with results completely powered real-life searchers? Jul 28, 2008
• Will the Crawler Survive?
  Google's universal search is proving that methods beyond the crawl are required to retrieve relevant information from the Web's emerging new structure. Will the crawler survive? Jul 14, 2008
• What's a Brilliant Idea in Search?
  Eight search ideas to get to work for your business. Jun 30, 2008
• Gearing Up for Pan-Asian Search Marketing
  Localization is key when optimizing search in Asia, but it's not as simple as translating keyword lists and ad copy. Learn more. Jun 16, 2008
• SEO's Future: The 10 Blue Links Must Die
  If you're still selling SEO circa 1999, you're likely to paint yourself into a corner with a client. Jun 2, 2008
• The Future of SEO
  An information junkie looks at the history of search and asks: "Where is this all headed?" May 19, 2008
• Globe Trotting Search Marketing
  Points to check before selecting an international agency for interactive marketing. May 5, 2008
• Analyze This, That, and the Other
  A new era of Web -- and search -- analytics. Apr 21, 2008
• A Deeper Dive Into adCenter
  Microsoft's slaving over the next iteration of adCenter Analytics. What should marketers expect? Apr 7, 2008
• Adversarial Information Retrieval -- That's Spam to You and Me
  If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Mar 24, 2008
• How to Avoid a Crash Landing
  Tim Ash's book on landing page optimization is a must-read for Web marketers. Mar 10, 2008
• Blogging for Search Engine Optimization
  Is launching a blog a good SEO strategy? Feb 25, 2008
• Search, That Was Mighty Sociable
  Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Feb 11, 2008
• Search and the Changing Face of Public Relations
  Are traditional PR firms on their way out? Jan 28, 2008
• The Diminishing Value of the SEO Shop
  Why have search engines taken a massive leap forward and SEO appears stuck in a time warp? Jan 14, 2008
• Let's Talk About Links
  Why do so many sites rely on paid links to get ranked in the first place? Dec 17, 2007
• The Big SEO Learning Curve
  Work with a large international company offers some insights on optimizing search across borders. Dec 3, 2007
• Adversarial Information Retrieval -- That's Spam to You and Me
  If a searcher finds what she's looking for, is it ever OK for search marketers to bend guidelines? Nov 19, 2007
• What's New at Yahoo?
  A look at the engine's Search Assist, blended results, and other tools. Nov 5, 2007
• Online Marketing Crimes and Misdemeanors
  An analytics and online marketing guru offers some key takeaways on data-driven decisions. Oct 22, 2007
• Mastering Yahoo's Panama
  A new book offers practical tips on how to navigate the search engine's marketing platform. Oct 8, 2007
• The Meaning of Search, the Universe, and Everything
  To find the meaning of search, the universe, and everything, you first must ask the right questions. Sep 24, 2007
• Sweet & Sour SEO
  With so much user-generated content uploaded to the Web, reputation management becomes increasingly more important to online marketers. Sep 17, 2007
• SEM, Measure for Measure
  Grab your notebooks and pens. Search Analytics 101 is now in session. Sep 10, 2007
• Big-Time Black Hat
  What the spammers are up to (don't try this at home, folks). Aug 20, 2007
• Analyze This, That, and the Other
  A new era of Web -- and search -- analytics. Aug 6, 2007
• The New Rules of Marketing and PR (and SEO)
  How Google's universal search could change the game. Jul 23, 2007
• Optimizing for Universal Search
  Time to think about optimizing podcasts, online video, and a wealth of other content. How to get started before search evolves without you. Jul 9, 2007
• Blogging for Search Engine Optimization
  Is launching a blog a good SEO strategy? Jun 25, 2007
• SEO Is Dead. Long Live, er, the Other SEO
  Google recently rolled out universal search. And that changes everything for SEO professionals. Jun 11, 2007
• Dissecting Google's Supplemental Index
  What is Google's supplemental index, how did you end up in it, and how can you stay out of it? May 14, 2007
• Localization and SERP Relevancy
  Search engines often confuse server location with Web site country or language. How multinational firms can optimize SERP relevancy. Apr 30, 2007
• Link-Building Basics
  A primer on the foundation of solid SEM: safe, high quality links. Apr 16, 2007
• Evaluating Search Results and Protecting the Innocent
  Before you hit a conference to become an SEO expert, read this column. Show it to your boss, too. Apr 2, 2007
• Move to a New Domain Without Losing Rankings (or Hair)
  How to keep a domain change from going horrendously wrong and landing your site in search engine hell. Mar 19, 2007
• SEM, Measure for Measure
  Grab your notebooks and pens. Search Analytics 101 is now in session. Mar 5, 2007
• The Science of Search Engine Rankings
  Everything you ever wanted to know about search engine rankings. Feb 5, 2007
• Indexing and Ranking: The Chicken or the Egg?
  Should you worry about your site's crawlability before you worry about its ranking? Jan 22, 2007
• SEO: Art, Science, Bollocks Or What?
  Can you train a monkey to do SEO? Jan 8, 2007
• Chinese Whispers in SEM
  Optimizing an approach to the Chinese search industry. Dec 11, 2006
• License to Crawl
  Crawling the Web for new content is a complex task. A new organization helps site owners simplify that task. Nov 27, 2006
• Beyond Words on a Page and Linkage Data
  Regardless of your opinions of KDA and linkage data, there's a lot more to ranking and re-ranking documents at search engines that must be considered. Nov 13, 2006
• SEOs Going PPC
  As search marketing gets more sophisticated, clients will expect something closer to demographic targeting out of organic listings, too. Oct 30, 2006
• Factoring in the Human Touch at Search Engines
  End user data can have a huge effect on ranking over time. Oct 16, 2006
• Lies, Lies, and LSI
  Should SEOs lose sleep over latent semantic indexing? Oct 2, 2006
• A Grand Plan for SEO
  What can a business get for a $1,000 SEO budget? Sep 18, 2006
• Sending Signals to Search Engines
  What do search engine reps mean by "signal," and how important is it to your linking campaign? Aug 21, 2006
• Link-Building Basics
  A primer on the foundation of solid SEM: safe, high quality links. Aug 7, 2006
• The Myths and Math of SEO
  Marketers can always be certain of one thing: uncertainty. This is why empirical evidence in SEO counts for so much more than anecdotal hoo-hah. Jul 24, 2006
• Goodbye, SEO Push. Hello, SEO Pull
  It's no longer about who's site is better optimized. It's about who markets best. Jul 10, 2006
• Stinking Linking Vs. Creative Thinking
  Link baiting vs. link attracting. Jun 26, 2006
• Post-Click Search
  Are you waiting for your cat to bark? Jun 12, 2006
• Google's Matt Cutts: The Big Interview
  Mike goes one-on-one with Matt Cutts on SEO, marketing, and if it's possible to rank at Google without your page ever having been crawled... May 15, 2006
• Does Textbook SEO Really Work Anymore?, Redux
  What should we not waste time doing? SEO must go beyond "tweaking tags." May 1, 2006
• Does Textbook SEO Really Work Anymore?
  Or does decent ranking depend more on links and end-user behavior? Apr 17, 2006
• Search Engine Optimizing for Europe
  A couple of leading German SEO experts talk about optimizing sites for Germany and beyond. Apr 3, 2006
• SEM's Hidden Science
  Search engine marketing may be an art and a science, but the science part is greatly misunderstood. Educate yourself. Mar 20, 2006
• Roundup: Search Engine Strategies
  Random musings from a whirlwind week in search. Mar 6, 2006
• A Grand Plan for SEO: Readers Respond
  Readers offer some alternative plans for Mike's $1,000 SEO budget. Feb 6, 2006
• A Grand Plan for SEO
  What can a business get for a $1,000 SEO budget? Jan 23, 2006
• Goodbye, SEO Push. Hello, SEO Pull
  It's no longer about who's site is better optimized. It's about who markets best. Jan 9, 2006
• SEO Jargon: Real Beef or Just Baloney?
  A lot of industry jargon is inaccurate or flat-out wrong. Dec 12, 2005
• AdWords vs. adCenter: The Personalization Factor
  In Shanghai, Mike finds what may be Google's Achilles heel. Nov 28, 2005
• Ignorance Isn't Bliss in SEO
  Good marketing to increase product awareness provides excellent, quality linkage. And a greater understanding of search engine technology helps prevent others from turning that linkage against you. Nov 14, 2005
• Online SEO Information: Trick or Treat?
  The treat beats the trick: two SEO myths dispelled. Oct 31, 2005
• The SEO and the Blacksmith
  A top search engine rank has so little to do with code or technology; it's hardly worth losing sleep over. Oct 17, 2005
• SEO Practices: Indexing and Ranking
  Getting indexed by the major search engines is nowhere near as hard as it once was. But that's not the hard part. Oct 3, 2005
• Is a Bigger Search Index Better for Relevancy?
  The answer depends on who's counting and why. Sep 19, 2005
• What Keeps Search Engines Awake at Night?
  A brief look at search engines' main algorithmic challenges. Aug 22, 2005
• An (Almost) Fruitless Mobile Search
  Are you spending dollars -- and losing sales -- on mobile searchers? Aug 8, 2005
• What Price PageRank? Part 2
  Trust me -- I'm a search engine marketer! There is life and search marketing without the PageRank meter. Jul 25, 2005
• What Price PageRank?
  Do you honestly believe that little green meter on the Google toolbar counts for anything? Jul 11, 2005
• Why You Don't Rank on Search Engines
  The two main reasons your site doesn't rank well on the search engines. Jun 27, 2005
• What Search Engines Know and You Don't
  Do we really need to know this scientific Web mining and information retrieval stuff? Jun 13, 2005

Back to Mike Grehan

• SEO Manager
  Forex Capital Markets (FXCM) New York, United States
• MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL
  Kellogg Company Battle Creek, United States
• SEO Manager
  Ice.com Montreal (proper, not south shore etc.), Canada
• Online Media Strategist/planner buyer
  Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States
• Senior Advertising Sales Executive
  Encyclopaedia Britannica/Merriam Webster San Francisco, United States

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